CHLOE Cafiero
SAINT PETERSBURG,FL
Summary
Versatile Marketing Specialist with demonstrated knowledge of graphic design, copywriting and project management. Well-versed in generating innovative ideas and concepts. Talent for devising creative strategies with a background in luxury interior design and fashion.
Overview
9
9
years of professional experience
Work History
Graphic Designer/Marketing Assistant
Ecentral Stores
Clearwater, FL
09.2022 - 02.2024
- Creative Direction and Graphic Design for email marketing campaigns and website imagery
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Curated content for various social media platforms (project photography, copywriting, design, video production, etc.)
- Visual Merchandising for Product Photoshoots
- Coordinated copywriting and layout design for each campaign.
- Optimized blog posts for SEO using keywords and meta descriptions.
- Developed content for blog posts and articles based on research and analysis of target audience needs.
Interior Design Assistant/Marketing Coordinator
Jacqueline Downs Interior Design
Tampa, FL
10.2021 - 08.2022
- Created and edited video marketing materials for online use
- Coordinated installation of furniture, artwork, and other items at client locations.
- Managed and staged project photography
- Facilitated client communications throughout the design and installation process.
- Wholesale account management
- Assisted lead designer with project management tasks including scheduling appointments, ordering materials and coordinating tradespeople for commercial and residential projects
- Managed the design and ordering process for all company marketing materials.
- Created design concept presentations for potential clients.
- Sourced pricing information from different suppliers and contractors.
Interior Designer
Norris Furniture and Interiors
Sarasota, FL
02.2021 - 08.2021
- Created unique luxury designs for high end clients
- Designed unique and personalized custom furniture pieces
- Proven ability to apply extensive knowledge in designing spaces with attention to detail using elements like lighting fixtures and a variety of materials including wallpapers, window treatments, and custom fabrics.
- Conducted onsite measurements
- Maintained accurate records of all purchases made during a project.
- Ability to mix textures, patterns, and colors to create unique, eclectic designs
- Directed and oversaw the installation of furniture, art, lighting, and accessories
Junior Designer/Assistant Buyer
Ampersand Design Company
Tampa, FL
03.2020 - 12.2020
- Managed wholesale ordering
- Monitored and recorded inventory
- Created and maintained vendor relationships
- Selected and managed inventory of accessories and soft goods for stock
- Contributed to selection of materials and furnishings
- Scheduled deliveries and trades for residential & commercial projects
- Extensive travel for installs (Projects in GA, TX, TN, FL, NC, Etc.)
- Created Mood Boards based off client’s styles, requests, & budgets
- Supervised installation progress
Interior Decorator
El Dorado Furniture
St Petersburg/Naples, FL
08.2018 - 03.2020
- Developed detailed and meticulous floor diagrams
- Created innovative and aesthetically pleasing designs for various residential and commercial spaces.
- In depth knowledge of stock and inventory
- Client on site visits & and installation supervision
Social Media Manager
Marissa Collections
Naples, FL
07.2016 - 07.2017
- Staged product photoshoots
- Executed social media marketing strategies formed in collaboration with web team
- Managed all social media platforms (Instagram, Facebook, Tumblr, Lyst).
E-commerce Representative
Marissa Collections
Naples, FL
06.2015 - 07.2017
- Responsible for processing all online orders
- Product quality control
- Managed customer service email and phone line
- Website auditing
- product copywriting
- Handled receipts, returns, and close outs.
Education
Florida South Western State College
Rocky Mountain College of Art & Design
Skills
- Visual Merchandising
- Photo Editing
- Video Editing
- Branding Design
- Luxury Designs
- Custom Furniture Vendor Collaboration
- E-commerce Wholesale Ordering
- Inventory Monitoring and Recording
- Curation of Social Media Content
- Influencer Marketing Strategies
Locations
SAINT PETERSBURG, FL
References
- Lori Deckett, Manager at Dorona Italian Steakhouse, 239-529-2819
- Harold Class, Lead Decorator at El Dorado Furniture, 954-908-0029
- Alex Rodriguez, Manager at El Dorado Furniture, 727-568-8300
- Michele Earle O’Connor, Head designer/Owner – Ampersand Design Co, 727-710-3366
Timeline
Graphic Designer/Marketing Assistant
Ecentral Stores
09.2022 - 02.2024
Interior Design Assistant/Marketing Coordinator
Jacqueline Downs Interior Design
10.2021 - 08.2022
Interior Designer
Norris Furniture and Interiors
02.2021 - 08.2021
Junior Designer/Assistant Buyer
Ampersand Design Company
03.2020 - 12.2020
Interior Decorator
El Dorado Furniture
08.2018 - 03.2020
Social Media Manager
Marissa Collections
07.2016 - 07.2017
E-commerce Representative
Marissa Collections
06.2015 - 07.2017
Florida South Western State College
Rocky Mountain College of Art & Design
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