Chloe Criswell
Tempe,AZ
Summary
Marketing Specialist with 3+ years of experience driving digital engagement through data-driven strategy, email marketing, and content optimization. Skilled in Adobe Creative Suite and HubSpot, with a commitment to delivering cohesive brand messaging and measurable marketing impact. HubSpot Marketing Certified.
Overview
4
4
years of professional experience
Work History
Lead Digital Marketing Specialist
Matthews Real Estate Investment Services
Phoenix, Arizona
11.2023 - Current
- Direct digital marketing strategy and execution across email, web, and digital assets for multiple real estate verticals, driving engagement and conversion growth.
- Lead a team of 5 full-time employees and 1 intern, managing daily tasks, weekly 1:1s, and professional development while serving as a trusted support system.
- Boosted email engagement by 2% through targeted A/B testing, optimized subject lines, and refined segmentation.
- Streamlined email operations, coordinating and QC’ing 50–70+ daily sends via a review process that eliminated approval bottlenecks while maintaining near-perfect accuracy.
- Oversee end-to-end segmented campaigns—scheduling, testing, analysis, and creative collaboration—to ensure consistent brand performance.
- Convert analytics into strategy, sharing actionable insights across email, web, and ad platforms during bi-weekly reviews.
- Serve as HubSpot and automation lead, troubleshooting and optimizing systems.
- Manage landing page and asset performance, implementing weekly updates and optimizations to enhance visibility and lead conversion.
- Integrated AI tools (Lovable) to accelerate landing page production, cutting turnaround by ~68%.
- Oversee third-party platforms (RCM, Revere, LoopNet, Crexi, BizBuySell) for accuracy, consistency, and ROI optimization.
- Execute high-priority digital initiatives under tight deadlines, maintaining excellence and alignment with business goals.
Marketing Associate
Matthews Real Estate Investment Services
Phoenix, Arizona
06.2022 - 11.2023
- Create high-quality marketing packages incorporating agent-provided deal information while upholding Matthews brand standards.
- Act as project manager and marketing liaison, aligning design, strategy, and campaign goals to ensure cohesive execution.
- Oversee multiple property marketing campaigns concurrently, managing timelines and meeting all critical deadlines.
- Collaborate with pre- and post-production teams to develop cohesive marketing materials and implement integrated digital strategies.
Education
Master of Science - Marketing
Purdue University
West Lafayette, IN05-2022
Bachelor of Science - Agribusiness
Purdue University
West Lafayette, IN05-2021
Skills
- Email marketing
- A/B testing
- Marketing automation
- Campaign management
- Analytics interpretation
- Adobe Creative Suite
- Hubspot
- Salesforce Wordpress Lovable
- Problem Solving
- Communication Customer Service
Timeline
Lead Digital Marketing Specialist
Matthews Real Estate Investment Services
11.2023 - Current
Marketing Associate
Matthews Real Estate Investment Services
06.2022 - 11.2023
Master of Science - Marketing
Purdue University
Bachelor of Science - Agribusiness
Purdue University