Chloe Fortune
Whitestown,IN
Summary
Detail-oriented digital marketing professional with hands-on experience in launching and optimizing paid media campaigns across Google, Meta, LinkedIn, and Spotify. Proficient in performance tracking, reporting with Google Looker Studio and Google Analytics, and managing budgets across multi-channel ad platforms. Known for organizational excellence, curiosity, and a passion for data-driven growth marketing.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Purdue Federal Credit Union
West Lafayette, Indiana
06.2024 - Current
- Launch and manage paid media campaigns across Google Ads, Meta, LinkedIn, and Spotify to meet KPIs, and align with budget goals.
- Write ad copy, conduct keyword research, and configure platform settings to support campaign strategy and performance.
- Create and implement UTM-tagged URLs to track campaign performance by source, medium, and campaign name.
- Build interactive dashboards in Google Looker Studio using UTM and Google Analytics data to monitor engagement and identify optimization opportunities.
- Maintain ad accounts by adjusting bids, refreshing creatives, and refining targeting to drive continuous improvement.
- Design and manage website pages using Kentico CMS, ensuring content is accurate, on-brand, accessible, and optimized for user experience, and compliance.
Marketing Intern
Purdue Federal Credit Union
West Lafayette, Indiana
01.2023 - 05.2024
- Researched and analyzed current trends to create marketing plans for campaigns and promotions.
- Created and implemented multiple projects, such as marketing campaigns, video advertisements, and communication plans, to support Purdue Federal’s financial wellness program, Boiler Financial Track.
- Facilitated tasks for ten team members in the marketing department.
- Participated in coordinating events by setting up, tearing down, informing potential depositors about Purdue Federal’s products, and spreading awareness of the credit union.
Education
Bachelor of Science - Marketing
Purdue University, Daniels School of Business
West Lafayette, IN05.2024
Bachelor of Science - Finance
Purdue University, Daniels School of Business
West Lafayette, IN05-2024
Skills
- Ad Platforms: Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Spotify Ad Studio
- Analytics and Reporting: Google Looker Studio, Google Analytics, Excel, Google Sheets, UTM tracking via spreadsheets
- Email Marketing: Salesforce Email Studio
- Content and Web: Kentico CMS, HTML (basic), Canva
- Campaign Management: budget pacing, bid strategies, keyword targeting, A/B testing
- Other Tools: Microsoft Office Suite, Smartsheet
Certification
- Google Ads Measurement Certification – Google Skillshop, 2024
- Google Analytics Certification – Google Skillshop, 2024
- HubSpot Email Marketing Certification – HubSpot Academy, 2025
Timeline
Digital Marketing Specialist
Purdue Federal Credit Union
06.2024 - Current
Marketing Intern
Purdue Federal Credit Union
01.2023 - 05.2024
Bachelor of Science - Marketing
Purdue University, Daniels School of Business
Bachelor of Science - Finance
Purdue University, Daniels School of Business
Similar Profiles
Jayson FrostJayson Frost
Member Consultant at Purdue Federal Credit UnionMember Consultant at Purdue Federal Credit Union
Kate SchoolerKate Schooler
Video Teller at Purdue Federal Credit UnionVideo Teller at Purdue Federal Credit Union
Cathy ScavoneCathy Scavone
Account Services Specialist at Purdue Federal Credit UnionAccount Services Specialist at Purdue Federal Credit Union
Samantha BarhydtSamantha Barhydt
Center Director at KinderCare Learning CentersCenter Director at KinderCare Learning Centers
Lee Ann WilliamsLee Ann Williams
Assistant Operations Manager at Dollar TreeAssistant Operations Manager at Dollar Tree