Social Media Intern
Caleb Swelbar
Hamilton, OH
08.2025 - Current
- Created, edited, and published digital content—including videos, photos, and captions—for Butler Tech's Digital Media social media platforms (Instagram and TikTok), reaching and engaging current and prospective students.
- Managed a consistent posting schedule aligned with school events, student projects, and marketing goals, helping increase visibility and engagement across platforms.
- Launched and led content strategy for DRL’s brand-new TikTok and Instagram accounts, resulting in rapid growth and engagement, with many TikTok videos averaging over 100 likes.
- Collaborated with students from various labs, instructors, and school administrators to develop creative, cross-program content that reflected the culture and opportunities at Butler Tech.
- Participated in brainstorming sessions and contributed original ideas to marketing campaigns and video projects, applying storytelling and editing techniques to enhance reach and impact.
- Represented student voice and school culture through authentic, student-centered content aimed at attracting future applicants and building school pride.
- Used tools such as Canva, CapCut, and other editing software to create high-quality visual content optimized for each platform.
- Developed strong communication and project management skills by balancing content creation with school responsibilities and leadership roles.
- Gained firsthand experience in branding, digital marketing, and audience engagement—building a strong foundation for future marketing roles.
