Chloe Keusder
Santa Monica,CA
Summary
Results-driven communications leader with expertise in external/internal communications, media relations, and events/activations. Proven ability to develop and execute strategic plans that deliver compelling messages and drive overall brand awareness. Adept at leading high-performing, cross-functional teams and thriving in dynamic, fast-paced environments.
Overview
10
10
years of professional experience
Work History
Communications Manager
Snap Inc.
Santa Monica, CA
04.2021 - Current
- Develop and lead communications strategies that shape reputation of Snap among key stakeholders including consumers, advertisers, parents, tech experts, and more
- Partner closely with leaders across product, consumer, social, legal, sales, platform safety + integrity, and other teams to drive long-term objectives through campaign-style communication strategies, earned media, stakeholder events, reactive and crisis communications, and more
- Create imaginative experiences and events that bring the brand to life with a focus on accomplishing strategic goals and generating revenue
- Work closely with internal and external partners to guide and align communications strategies across the business
- Maintain strong relationships with key reporters at national and local outlets, and create compelling external moments that drive our narrative in key markets
Senior Public Relations Manager
Cutline Communications
Los Angeles, USA
11.2020 - 03.2021
- Oversaw accounts and mentored teams to ensure client objectives were met
- Managed media programs across 4-5 accounts, including announcements/campaigns, proactive media and more
- Maintained a strong roster of media relationships that translated into meaningful opportunities for clients
- Clients included TikTok, Paramount+, Grubhub, Afterpay and Virbela
- Past clients included Pinterest, ipsy, Eventbrite, Opendoor, Yahoo, Oath, Verizon, RYOT Studio, Rylo & more
Senior Account Executive to Manager
Cutline Communications
San Francisco, CA
05.2018 - 10.2020
- Managed media programs across multiple accounts
- Provided meaningful counsel and strategic recommendations for corporate & consumer initiatives/events
- Drove media campaigns that shape clients' reputations and help them achieve business objective
Account Coordinator to Account Executive
Cutline Communications
San Francisco, CA
07.2016 - 06.2018
- Liaised with clients, proactively monitoring respective industries for timely news angles
- Developed an understanding of key media and pitched reporters to schedule interviews, coordinate logistical details for media briefings, evaluate editorial calendars and more
- Drafted PR materials including media lists, coverage trackers, pitches and speaking & award grids
Associate Account Executive
SutherlandGold Group
San Francisco, USA
10.2015 - 06.2016
Education
Bachelor of Science - Broadcast News Journalism & Mass Communication
University of Colorado
Boulder, CO05.2015
Skills
- Executive media training
- Excellent verbal and written communication
- Activation and event planning
- Talent relations and partnerships
- Social media management
- Content development
- Brand partnerships
- Producing storyboarding
- Consumer technology
- Film/television
Timeline
Communications Manager
Snap Inc.
04.2021 - Current
Senior Public Relations Manager
Cutline Communications
11.2020 - 03.2021
Senior Account Executive to Manager
Cutline Communications
05.2018 - 10.2020
Account Coordinator to Account Executive
Cutline Communications
07.2016 - 06.2018
Associate Account Executive
SutherlandGold Group
10.2015 - 06.2016
Bachelor of Science - Broadcast News Journalism & Mass Communication
University of Colorado