Chloë May
The Bronx,NY
Summary
Innovative marketing and communications professional with extensive experience in the education sector, including a strong background in independent schools. Skilled in strategic positioning, advertising communications, and community outreach in both non-profit and for-profit environments. Proven track record of enhancing school profiles and fostering community engagement. Passionate about advancing educational initiatives and supporting institutional goals.
Overview
17
17
years of professional experience
Work History
Assistant Director of Communications
Riverdale Country School
07.2022 - Current
- Work strategically and directly with internal partners to create annual communications and marketing plans for events, programs, and activities that meet their needs and programmatic objectives
- Work collaboratively with videographers and photographers to create dynamic visual assets for website, social media, and other school communications
- Create with the Director of Strategic Communications an overarching social media strategy and content calendar reflective of RCS goals, objectives, and initiatives
- Conceptualize and supervise the redesign of Riverdale website alongside the Director of Strategic Communications and outside developers
- Manage the Riverdale website and assist with other platforms used for communication
- Write, manage, and build internal and external email communication including school newsletter, community announcements, and event invitations
- Manage yearly refresh of Riverdale's Niche.com profile to best represent the school community
- This includes writing copy, choosing photos and writing captions, and gathering statistics
- As a result of this work, Riverdale to the #1 spot in New York City K-12 schools
- Collaborate with numerous departments and teams throughout the School to ensure their representation on the website
- This includes Admissions, Diversity, Equity, Inclusion, and Belonging (DEIB), Head of School, School Nurse, and numerous other offices/teams
- Ensure application of 'best practices' concerning DEIB and website, i.e., the language of inclusion and belonging, and accessibility
- Manage social media platforms, including Facebook, LinkedIn, and Instagram, with the intent to grow the audiences and build awareness
Marketing & Communications Manager
Léman Manhattan Preparatory School
06.2016 - 07.2022
- Executed daily events and partnership efforts, as well as public relations, advertising, and social media initiatives to drive awareness and interest among prospective families, partner schools, and community organizations
- Led website redesign, increasing total page views by 37% and total new users by 27% year over year over four years
- Wrote, managed, and built internal and external email communication including school newsletter, community announcements, emergency communications, and admissions emails
- Conceptualized, planned, wrote, and designed school print pieces and admissions materials, marketing, and advertising materials in conjunction with media buying agency and creative director
- Analyzed advertising metrics and referral traffic through Google Analytics
- Conceptualized, promoted, and managed events
- Contributed to anti-racist action plan and initiatives as part of the school's ongoing commitment to diversity, equity, and inclusion
- Managed all school photography and videography, including photographing and video-taping daily classroom activity, special events, and concerts.
Marketing Associate, Weill Music Institute
Carnegie Hall
04.2012 - 06.2016
- Created and executed marketing and recruitment efforts and media strategies for the Weill Music Institute education and community programs managing a combined marketing budget of $500,000 per season
- Designed and managed single ticket marketing and media strategies for events at Carnegie Hall including Family Concert series, public masterclasses, and workshops
- Designed and managed marketing strategies for free events including Neighborhood Concerts and Carnegie Kids concerts across New York City reaching audiences exceeding 12,000 members annually
- Wrote copy for over 250 print pieces, over 500 emails, blog posts, and social media posts each season
- Developed and implemented Google Ad Words and Display campaigns for promotion of educational resources, recruitment efforts, and performances
- Strategized and managed social media campaigns.
Marketing Associate
Mount Sinai Queens
01.2011 - 03.2012
- Planned and executed community events, including promotion, contract negotiation with outside vendors, and day-of staff management
- Wrote press releases, media advisories, and website copy
- Prepared organizational publications for internal and external audiences, including monthly employee newsletter and physician directory
- Conceptualized and coordinated design and placement of print ads in conjunction with an outside agency.
Public Relations Assistant
Manhattan School of Music
11.2007 - 10.2010
- Organized, wrote, and executed bi-yearly print newsletter and monthly e-newsletter
- Oversaw and coordinated admissions and performance advertising
- Led development of website redesign, wrote and managed content for website
- Developed and executed public relations campaigns including press releases, pitching ideas to media, and compiling research
- Coordinated school photography including photographing daily school activity and supervising professional photographers and videographers and members of the press at school events
- Created and managed social media channels.
Education
Bachelor of Arts - Music
LEWIS & CLARK COLLEGE
Portland, OR05.2005
Skills
- Adobe Creative Suite
- Analytics and SEO
- Google Suite
- Website Development & HTML
- Content & Database Management
- Copywriting & Editing Expertise
- Crisis Communications
- Photography & Videography
- Social Media Management
- Building media relations
- Web Content Management
- Media Relations
Timeline
Assistant Director of Communications
Riverdale Country School
07.2022 - Current
Marketing & Communications Manager
Léman Manhattan Preparatory School
06.2016 - 07.2022
Marketing Associate, Weill Music Institute
Carnegie Hall
04.2012 - 06.2016
Marketing Associate
Mount Sinai Queens
01.2011 - 03.2012
Public Relations Assistant
Manhattan School of Music
11.2007 - 10.2010
Bachelor of Arts - Music
LEWIS & CLARK COLLEGE
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