Chloe Oman
South Jordan,UT
Summary
Experienced Senior Project Manager and Omni-Channel Digital Marketing Expert - adept at guiding cross-functional development teams through complex pre-project and campaign cycles, from inception to completion, by leveraging extensive technical expertise and effective interpersonal leadership to drive consistent and sustainable growth. Recognized for allocating and harmonizing human and technological resources to deliver highly scalable solutions. Proficient in sustaining project momentum while unwaveringly prioritizing business objectives, quality assurance, and profitability.
Overview
5
5
years of professional experience
Work History
Senior Project Manager
Ignite Visibility
08.2022 - Current
- Successfully manage and deliver omni-channel marketing projects for 6-10 B2B/D2C/E-Commerce clients, focusing on national and local franchise brands across SEO, Email, CRO, Digital PR, and Paid Ad verticals.
- Utilize Agile and risk management methodologies to effectively manage $450k+ MMR and ensure projects are completed on-time, within budget, within scope and meet QA standards.
- Identify, document and track customer acquisition, adoption, and retention, leveraging Salesforce and Monday.com.
- Create standardized project templates, internal processes and SOPs, with a focus on franchises and automations, to improve efficiencies and streamline project completion across all accounts.
- Built an improved system to mange project tracking, reporting and client communication for key franchise clients.
- Assisted with PMO interviews, for project managers and coordinators, and built an interview recap process to streamline activity.
- Oversee project progress, resource allocation, and performance analysis to increase efficiency and scalability.
- Cultivate and maintain strong client and partner relationships through effective communication, utilizing collaboration platforms like Slack, Zoom, and Microsoft Teams.
- Positioned department as thought-leaders by creating first blog for the PMO department: https://bit.ly/co_pmpblog
- Maintained schedules to meet key milestones at every project phase.
- Directed changes to project scope and cost and implemented appropriate change management processes to keep project on track.
- Blog: https://bit.ly/co_pmpblog
Senior Marketing Manager
Disruptive Advertising
09.2021 - 07.2022
- Managed 6-8 clients and $300k+ monthly total Paid Ad budget.
- Implemented and optimized Paid Social and Paid Search ad campaigns on Facebook, Pinterest, and Google.
- Defined and monitored clients' KPIs, optimized campaigns for month-over-month revenue growth.
- Tested, analyzed, and optimized targeting criteria, ad creatives, landing pages, and bid strategies.
- Created conversion-based copy for ads, landing pages, and emails, as well as ad and website graphics using Adobe Illustrator, InDesign, and Canva.
- Leveraged data insights to develop targeted marketing initiatives.
Digital Marketing Manger
The Refuge Utah
08.2020 - 09.2021
- Led the strategy, implementation and management of organic and paid social media campaigns on Facebook, Instagram and Google.
- Created content for social media, blogs, website, community handouts, grants, and annual reports.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Designed graphics for social media, annual reports, presentations, event displays, and shelter handout materials.
- Oversaw website updates and optimizations using Wordpress/Elementor, HTML, CSS, and Bootstrap.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Prepared detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
Director of Marketing
Ogden Weber Chamber Of Commerce
01.2019 - 04.2020
- Oversaw marketing efforts, managed in excess of $200k annual advertising and event budget.
- Planned, implemented, evaluated annual development activities to ensure revenue and member growth.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Managed secondary brand, NuBiz, coordinating its annual summit, supervising writers, interns, website, and blog.
- Organized and executed robust, creative experiential marketing events.
- Conducted research and implemented successful organic and paid social media strategy and campaigns for Facebook, Instagram and LinkedIn.
- Designed graphics for social media, community events, print publications, and email marketing campaigns.
- Developed and implemented successful marketing strategies to increase brand visibility. qualified leads sales performance.
- Created monthly reports to present performance, testing insights, and key strategic opportunities.
Education
Master of Science - Communications - Digital Audience Research
Arizona State University
Tempe, AZ 12.2022
Bachelor of Science - Digital Communications And Multimedia
Weber State Univeristy
Ogden, UT04.2019
Skills
- Team Translation
- Scrum Methodology
- Agile Methodology
- Schedule Coordination
- Multi-Project Management
- Stakeholder Management
- Team Leadership
- Risk Management
- Reporting
- Critical Problem Solving
- Time Management
- Budgeting and Financial Management
- Internal Process Creation
- Omni-Channel Digital Marketing Methods, Strategy, and Optimization (Email, SEO, Paid Ads, CRO, and DPR)
Timeline
Senior Project Manager
Ignite Visibility
08.2022 - Current
Senior Marketing Manager
Disruptive Advertising
09.2021 - 07.2022
Digital Marketing Manger
The Refuge Utah
08.2020 - 09.2021
Director of Marketing
Ogden Weber Chamber Of Commerce
01.2019 - 04.2020
Master of Science - Communications - Digital Audience Research
Arizona State University
Bachelor of Science - Digital Communications And Multimedia
Weber State Univeristy
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