Summary
Overview
Work History
Skills
Certification
Personal Information
References
Timeline
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Chloe Powell

Chloe Powell

Fort Worth,TX

Summary

Dynamic and results-driven Digital Marketing Manager with a proven track record at Intermountain Management. Instrumental in revolutionizing digital engagement through innovative strategies and AI-enhanced conversion optimization. Expertise in SEO and a knack for fostering audience interaction. Strategic approach consistently elevates online visibility and revenue. Passionate about achieving measurable results, excels in leveraging analytics to surpass marketing goals.

Overview

1
1
Certification

Work History

DIGITAL MARKETING MANAGER

Intermountain Management
  • Managed and optimized PPC campaigns on major search engines
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Managed a portfolio of 23 hotels across leading brands including Marriott, Hyatt, Hilton, and Holiday Inn.
  • Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.

SOCIAL MEDIA MANAGER

Total Transformations NLP


Maintained social media calendar, supporting brand identity while tapping into seasonal moments and appropriate trends

  • Generated reports on key performance indicators such as impressions, followers, likes, and shares on a weekly basis.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.

LIFE INSURANCE SALES ASSOCIATE

Rasberry & Associates
  • Developed marketing strategies to attract new customers through referrals and direct mail campaigns
  • Reviewed competitor offerings regularly in order to remain competitive in the marketplace
  • Maintained up-to-date knowledge of organizational policies, procedures, and regulations
  • Increased customer satisfaction by resolving complex issues and providing exceptional service at all times.

EVENT COORDINATOR

Bayou Desiard Country Club
  • Managed event planning and execution using strong attention to detail and communication skills
  • Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
  • Coordinated schedules and timelines for events.

Skills

  • KPI Monitoring
  • Keyword analysis
  • Campaign Management
  • Social Media Management
  • Search Engine Optimization
  • Pay-Per-Click Advertising
  • Marketing Automation Tools
  • Data Analysis and Reporting
  • Mobile Marketing Tactics
  • Market Analysis
  • Networking expertise
  • Content Marketing
  • Attention to Detail
  • Problem-Solving

Certification

  • CHDM HSMAI
  • AI for Everyone IBM
  • Google Digital Marketing and E-Commerce Professional Certificate
  • Hotel Digital Marketing and Social Media Strategy Certification
  • AI in Marketing Certification
  • Assess for Success: Marketing Analytics and Measurement - Google Certification
  • ChatGPT: Using AI for Market Research - Coursera Certification
  • Generative AI: Prompt Engineering Basics - IBM Certification

Personal Information

Title: DIGITAL MARKETING MANAGER CHDM

References

References available upon request.

Timeline

DIGITAL MARKETING MANAGER

Intermountain Management

SOCIAL MEDIA MANAGER

Total Transformations NLP

LIFE INSURANCE SALES ASSOCIATE

Rasberry & Associates

EVENT COORDINATOR

Bayou Desiard Country Club
  • CHDM HSMAI
  • AI for Everyone IBM
  • Google Digital Marketing and E-Commerce Professional Certificate
  • Hotel Digital Marketing and Social Media Strategy Certification
  • AI in Marketing Certification
  • Assess for Success: Marketing Analytics and Measurement - Google Certification
  • ChatGPT: Using AI for Market Research - Coursera Certification
  • Generative AI: Prompt Engineering Basics - IBM Certification
Chloe Powell