Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Other Leadership Experience
Generic
Chloe Rogers

Chloe Rogers

Providence

Summary

As an athlete, artist, and lifelong learner, I know how to connect with, motivate, and inspire diverse teams to create the best possible work. I combine a passion for visual arts and creative storytelling with a love for data, bringing both imagination and insight to every project. Competitively strategic, I thrive on tackling complex challenges and turning them into bold, results-driven solutions, transforming ideas into global campaigns that inspire, engage, and leave a lasting impact.

Overview

4
4
years of professional experience

Work History

ASST. Brand Manager of Marketing Communications

Hasbro - Action Brands
03.2025 - Current
  • Served as the strategic marketing lead for the fan-facing business across iconic franchises: Transformers, G.I. Joe, Marvel, Star Wars, and Beyblade
  • Collaborated and briefed cross-functional teams (brand marketing, PR, digital, retail, events, research, and legal) to align on strategy, messaging, and timing
  • Lead the approvals process for product reveals, influencer content, livestreams, and convention announcements
  • Cultivated and managed relationships with key licensors (e.g., Marvel, Lucasfilm, ADK Emotions, Takara Tomy)
  • Vetted and approved influencer partners with PR and brand protection teams
  • Monitored trends, created content and executed digital/social media strategies in partnership with the creative teams to engage different types of consumers and the fan community
  • Coordinated and managed on-site eCommerce photoshoots, including scheduling, set preparation, and cross-team collaboration to ensure high-quality assets while managing licensor approval
  • Planned and executed the Beyblade World Championship and global tournaments, overseeing end-to-end event operations and logistics

ASST. Brand Manager of Global Brand Development and Marketing

Hasbro - Beyblade
02.2024 - 03.2025
  • Launched the 4th generation of Beyblade while leading cross-functional teams and licensors to manage yearly product lines
  • Managed multiple projects & relationships with key business partners, vendors & creative teams by providing eCommerce assets, merchandising materials, and event guidelines
  • Facilitated a test event with nationwide retailers for consumer feedback collection and target audience data
  • Implemented and optimized an in-app product purchasing function, streamlining the user journey and increasing conversion rates
  • Analyzed and distributed point-of-sale reports, partnering with commercial teams and retail partners to drive insights
  • Led end-to-end dual production (photo + video) for Beyblade product line, managing briefing, scheduling, and coordination across creative, production, and digital shelf teams to deliver premium e-commerce assets
  • Developed and optimized product detail page (PDP) experiences, ensuring above- and below-the-fold assets included engaging, educational content that improved consumer understanding and purchase confidence
  • Streamlined cross-functional alignment between marketing, creative, and digital shelf teams to ensure all assets met brand standards, deadlines, and retailer requirements

ASST. Brand Manager of Global Development

Hasbro - Transformers
05.2023 - 02.2024
  • Analyzed key point-of-sale data and developed weekly performance reports following major film releases, informing leadership on early trends and sales performance
  • Constructed multiple product line analyses used by the marketing team to make data-driven decisions for the global brand
  • Led cross-functional product development meetings, driving alignment, tracking deliverables, and ensuring timely execution of action items

PR Account Manager Associate

Inkhouse
01.2022 - 07.2022
  • Organized multiple client accounts while managing brand reputation and scanning news outlets to stay informed on trends
  • Worked closely with cross-functional teams to publish digital media like press releases, award submissions, social posts, and blogs

Education

Bachelor of Science - Marketing

Providence College
Providence, RI
05-2021

Skills

  • Project execution management
  • Creative project briefing
  • Social media management
  • Cross-functional team leadership
  • Licensor/Stakeholder Relations
  • Online product visibility optimization
  • Performance analytics reporting
  • Experienced with Microsoft Office applications
  • Comprehensive competitor evaluation
  • Event planning

Accomplishments

  • Orchestrated the 5th Global Beyblade World Championship, delivering a seamless, high-impact international event.
  • Transformed the digital presence of Beyblade X by developing vibrant, educational, and inspiring content that resonated with fans.
  • Launched and executed the inaugural Transformers Fan Vote, engaging the community and amplifying brand loyalty.
  • Accelerated Beyblade business growth, driving a 130% year-over-year increase through strategic marketing and operational improvements.

Timeline

ASST. Brand Manager of Marketing Communications

Hasbro - Action Brands
03.2025 - Current

ASST. Brand Manager of Global Brand Development and Marketing

Hasbro - Beyblade
02.2024 - 03.2025

ASST. Brand Manager of Global Development

Hasbro - Transformers
05.2023 - 02.2024

PR Account Manager Associate

Inkhouse
01.2022 - 07.2022

Bachelor of Science - Marketing

Providence College

Other Leadership Experience

  • Freelance Brand Social Media Manager - New England Area, December 2021-Present: Designed organic social media calendars by photographing and editing personalized brand content for social and email use while managing partnerships with larger brands to reuse client content
  • Women’s Club Lacrosse Player, Social Media Manager, Council Representative - Providence College, Providence, RI, 2017-2021: Motivated and led the team through practices/games to earn national recognition, and was elected by the team to the Club Sports Council
  • Presented case study at the annual Celebration of Student Scholarship Conference and ASC Conference

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