Chloe Sherwood
Marketing Advisor
Summary
Dedicated and creative Marketing Advisor with 4 years in the marketing space across various industries. Offering expert insights into creating promotional strategies that capture emerging market trends. Exceptional knowledge and experience working in varying environments and possesses a great love for organization, efficient work ethics, and helping others. Described as trustworthy, responsible, creative, task oriented, and exceeding expectations. Extensive experience with customer service, working closely with agents to strategize for their business, using programs and tools to produce marketing materials, and project management.
Overview
5
5
years of professional experience
Work History
Marketing Advisor
Sotheby's International Realty
01.2024 - Current
- Advise all agents in Pasadena and Los Feliz brokerages on marketing best practices
- Subject matter expert in the market and marketing production
- Measure and maximize efficiency, volume and agent retention in a fast-paced environment
- Proactively strategize to increase the success rate for agents
- Oversee agent marketing budgets and allowances
- Teach classes about marketing assets and best practices
- Host strategizing meetings with top agents in both the Pasadena and Los Feliz Brokerages
- Present marketing updates and suggested uses for company assets at sales meetings
- Provide support to regional team for overflow projects from other offices
- Assist in training newly hired Marketing Advisors
- Specialize in custom listing presentations and recruitment presentations
- Build brokerage marketing assets and manage monthly and weekly newsletters and wrap up emails sent to the entire local real estate community.
Marketing Specialist
Sotheby's International Realty
06.2023 - 01.2024
- Main point of day-to-day contact for 80% of the real estate agents in the Pasadena and Los Feliz Brokerages
- Build digital and print marketing materials
- Aid with presentations (print and digital)
- Act as a liaison between agents and the PR department to get listings and agents featured in the press
- Present marketing updates and information at brokerage sales meetings
- Invoicing and managing billing
- Onboarding new agents
- Train agents on marketing programs.
Office Administrator
Sotheby's International Realty
12.2022 - 06.2023
- Provide administrative support at several levels to ensure efficient operation of the office transactions and daily operations of agents and staff
- Supporting agents with tasks related to real estate transactions, calendars, scheduling, listings, reservations, data entry into MLS and various company programs and communication
- Work closely with the Managing Broker to ensure the administrative operations run efficiently and the culture of the office meets the demands of our customers as well as our sales associates
- Organize office events and vendors
- Generate Commission Disbursement Authorizations for pending transactions
- Scan and manage checks for closed transactions
- On-board and Off-board new and leaving agents
- Manage all lease transactions
- Audit sale and lease files and communicate to complete transaction files
- Order office supplies and oversee inventory
- Present idea to brokerage manager on ways to improve the office and agent satisfaction to increase retention.
Office Coordinator
Sotheby's International Realty
02.2022 - 06.2023
- Process all new listings for the office
- Input information from paperwork accurately into company systems
- Build property websites for new listings
- Assist agents with marketing emails, social media graphics, comparative marketing analysis presentations, and flyers
- Maintain conference room schedules
- Assist with processing checks and distributing to agents
- Maintain the office cleanliness and make sure supplies are in stock
- Assist agents with technology questions or be present to help with projects that they may need completed quickly
- Work closely with Marketing Coordinator to complete projects for the brokerage manager or top producing agents
- Create content for the brokerage manager to use for sending out weekly brokerage emails or posts
- Maintain database with all active, upcoming, and in escrow properties
- Help agents problem solve and learn new tools and practices to use for their transactions.
Assistant Camp Director
Act One Theatre Camp
05.2020 - 01.2022
- Develop job application and interview format
- Interview and hire camp staff
- Host staff meetings and training meetings
- Manage company email
- Build and maintain positive staff morale
- Supervise and be point of contact for Summer Camp Teachers
- Assist in moving camp to online format (Zoom)
- Assist in website development (wix.com)
- Email marketing
- Social media management (Instagram, Facebook, and YouTube)
- Process employee and camper paperwork
- Answer parent phone calls.
Aftercare Coordinator
Parker-Anderson Enrichment
08.2019 - 03.2020
- Oversee aftercare program at Clairbourn School
- Assist children with homework
- Maintain a safe environment on the playground and in the classroom
- Maintain rosters
- Consult with school's front office and parents
- Represent the company on the school campus.
References
Clayton Ryan - Sotheby's International Realty | Marketing Advisor Manager
323.482.3644
J. Franco Rodriguez - Sotheby's International Realty | Vice President & Brokerage Manager
626.602.6504
Lauren Jauregui - Sotheby's International Realty |Counterpart; Marketing Advisor
213.259.4668
Education
Bachelor's - Psychology
California State University-Northridge
Northridge, CA 08.2017 - 05.2019
Associate - Psychology
Pasadena City College
Pasadena, CA 08.2015 - 05.2017
Skills
Content Marketing
Public Speaking
Media Kit Creation
Interpersonal Communication
Task Prioritization
Adobe InDesign
Brand Messaging
Project Management
Client consulting
Strategy Development
Crisis Management
Customer Service
Management
Data Analysis
Negotiation
Powerpoint
Interviewing/Training
Website Maintenance
Social Media Management
Email Marketing
Vendor Relationship Management
Timeline
Marketing Advisor
Sotheby's International Realty
01.2024 - Current
Marketing Specialist
Sotheby's International Realty
06.2023 - 01.2024
Office Administrator
Sotheby's International Realty
12.2022 - 06.2023
Office Coordinator
Sotheby's International Realty
02.2022 - 06.2023
Assistant Camp Director
Act One Theatre Camp
05.2020 - 01.2022
Aftercare Coordinator
Parker-Anderson Enrichment
08.2019 - 03.2020
Bachelor's - Psychology
California State University-Northridge
08.2017 - 05.2019
Associate - Psychology
Pasadena City College
08.2015 - 05.2017