Chloe Waibel
San Francisco,CA
Summary
Dynamic and effective marketing professional with a proven history of implementing unique strategic solutions to drive sales growth, build brand profile, and foster lasting customer loyalty. Highly emotionally intelligent and skilled in fostering impactful relationships with key stakeholders and prospective clients alike. Thrives in fast-paced and evolving industries, and remains agile and capable of succeeding even in challenging situations.
Overview
7
7
years of professional experience
Work History
Director of Business Development
Bev (Acquired By E&J Gallo - June 2023)
03.2022 - 06.2023
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profit.
- Headed all brand and strategic partnerships, generating an average 1.6x ROI.
- Generated all retail partnerships held at Bev's brick-and-mortar space, resulting in 300% growth MoM.
- Collaborated with the C-suite & VP of Finance to create marketing budgets.
- Worked alongside VP of Sales in strategic decision-making for product launches.
- Led B2B online wholesale business, driving six-figure revenue.
- Managed public relations team, resulting in 2.7 billion media impressions throughout 2022.
- Produced brand campaigns such as Bev Pride: featuring The Old Gays and Halle Berry, achieving 64 million+ impressions; including Forbes and Adweek coverage.
- Analyzed consumer trends to contribute to new product development, most recently; canned orange wine.
Partnerships and Sales Manager
Bev (Acquired By E&J Gallo - June 2023)
03.2020 - 03.2022
- Developed partnership strategy for key markets nationwide.
- Originated, negotiated, and closed six-figure, multiyear partnerships with noteworthy clients such as The Rose Bowl, Nashville Soccer Club, and Luck Reunion.
- Engaged with the sales team to create and execute wholesale partnerships.
- Surpassed competitive sales quotas on quarterly basis.
- Led digital partnerships resulting in 100% increase in email + sms list.
- Oversaw company-wide strategic partnerships during 1300% growth period.
- Managed paid influencer partnership program, averaging 1.2x ROI.
- Launched and managed affiliate program, generating $50k+ revenue MoM.
Executive Assistant to CEO
Bev (Acquired By E&J Gallo - June 2023)
08.2019 - 03.2020
- Promoted to partnerships role due to high performance and consistent demonstration of capabilities, particularly with relationship building and client engagement.
- Handled confidential and sensitive information with discretion and tact.
- Led key projects across multiple departments and disparate teams including finance, operations, customer service, and sales.
- Ensured consistent high performance by tracking key measurable data and deliverables for teams across the business.
- Organized and booked individual and group travel for many internal stakeholders.
- Managed marketing distribution list and tracked marketing strategies.
- General administrative duties including taking meeting minutes, preparing meeting rooms and presentations, etc.
Executive Coordinator
Beacher Media Group
02.2019 - 08.2019
- Acted as liaison between the executive team and external stakeholders.
- Managed influencer roster of 100+.
- Tracked deliverables and execution for brand partnerships such as Wheels, Air B&B, and Lyft.
- Maintained and tracked budgets for projects and personal expense items.
- Sourced and managed vendors for experiential activations.
- Prepared documents for meetings.
- Guided and organized large-scale, confidential projects.
Executive Assistant to Producer
Underdog Productions - American Dad
03.2016 - 02.2019
- Provided budget management support for business and personal expenses.
- Maintained familiarity with all projects relevant to meetings.
- Processed invoices and facilitated work with vendors.
- Coordinated pickups and deliveries.
- Prepared general itineraries for travel.
Education
Santa Monica College
Santa Monica, CASkills
- Social Media Marketing
- Proposal Writing
- Channel Development
- Brand Marketing
- Strategic Planning
- Data Analysis
- Storytelling
- Verbal and Written Communication
- Public Relations
- Presentation Development
- Relationship Building and Management
- Cross-functional Collaboration
Timeline
Director of Business Development
Bev (Acquired By E&J Gallo - June 2023)
03.2022 - 06.2023
Partnerships and Sales Manager
Bev (Acquired By E&J Gallo - June 2023)
03.2020 - 03.2022
Executive Assistant to CEO
Bev (Acquired By E&J Gallo - June 2023)
08.2019 - 03.2020
Executive Coordinator
Beacher Media Group
02.2019 - 08.2019
Executive Assistant to Producer
Underdog Productions - American Dad
03.2016 - 02.2019
Santa Monica College
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