Chonthicha Detratanasoonthon

• Increased brand awareness by developing and implementing targeted marketing campaigns.
• Streamlined communication processes, leading to improved collaboration between departments.
• Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
• Boosted lead generation through the creation of engaging content for social media platforms.

• Team Partnership Champion : Lead the team on partnership with all publishers ( local and regional )
• Developed profitable trading strategies by conducting thorough market analysis and identifying trends.
• Strengthened relationships with key partnership through ongoing collaboration towards shared goals with client.
• Capable of using The Trade Desk ( DSP ) to set up all ad formats campaign for all Programmatic campaigns.
• Supervise juniors and work with them as a team, also be able to work closely with colleague and internal departments ( Data team, Planning team, E-Commerce team, Youtube team, Facebook team ) both local and regional.
• Project Achievement

1. Successfully build our own Private Marketplace for Unilever client by connect all top publishers in Thailand communicate to them and give them advice on programmatic part to step up from IO direct buy to programmatic buy with the best price in the market together with exclusive inventory.

2. A Shortlisted in MMA Smarties award such as ..

- Sunsilk Unfolden The Truth of Thai Transgender campaign : Best use of media for good

- OMO Shine Bright Thailand campaign : Best use of mobile

• Responsible in Media buying strategy for Food , Skincare and Haircare category for Unilever Account ( Brand Example : Knorr / Ponds / TREsemme ).
• Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
• Saved clients money by skillfully renegotiating contracts upon renewal or extension.
• Stayed current on industry best practices, emerging technologies, and changes in consumer behavior patterns affecting media consumption habits among key demographics.
• Developing content partnership and execute daily campaign management. Build good relationships with publishers both local and regional as well as clients.