Summary
Overview
Work History
Education
Skills
Timeline
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Chonthicha Detratanasoonthon

Chonthicha Detratanasoonthon

San Bruno,CA

Summary

Dynamic marketing and customer service professional with a proven track record at Mindshare Thailand. Skilled in negotiation and digital marketing strategies, I excel in fostering collaboration and driving successful campaigns. Recognized for enhancing brand visibility and building strong partnerships, I thrive in fast-paced environments while delivering exceptional results.

Overview

10
10
years of professional experience

Work History

Waitress Supervisor

Hansang Korean Restaurant
Millbrae, California
03.2023 - Current
  • Responsible for all aspects of dining service: Provided exceptional customer service while efficiently flowing between hosting and serving duties.
  • Greeting and seating guests: Managed reservations and directed patrons to appropriate tables, ensuring a welcoming environment.
  • Taking and processing orders: Collaborated with the kitchen staff to ensure timely and accurate order delivery.
  • Maintaining a clean and organized environment: Ensured dining and waiting areas were tidy and well-stocked throughout service.
  • Assisting with training new staff: Provided guidance to newly hired servers and hostesses, fostering a cooperative team atmosphere.

Waitress

Coconut Bay Thai Restaurant
Burlingame, California
02.2022 - 03.2023
  • Greeted customers and provided excellent customer service.
  • Developed good working relationships with fellow employees through effective communication
  • Managed multiple tables efficiently while ensuring timely service to all guests.
  • Facilitated smooth communication between front-of-house and back-of-house teams.

Marketing Specialist

AIS - Advanced Info Services Plc.
01.2020 - 09.2021
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Streamlined communication processes, leading to improved collaboration between departments.
  • Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
  • Boosted lead generation through the creation of engaging content for social media platforms.

Supervisor, Digital Media Trader and Programmatic Specialist

Mindshare Thailand
03.2017 - 12.2019
  • Team Partnership Champion : Lead the team on partnership with all publishers ( local and regional )
  • Developed profitable trading strategies by conducting thorough market analysis and identifying trends.
  • Strengthened relationships with key partnership through ongoing collaboration towards shared goals with client.
  • Capable of using The Trade Desk ( DSP ) to set up all ad formats campaign for all Programmatic campaigns.
  • Supervise juniors and work with them as a team, also be able to work closely with colleague and internal departments ( Data team, Planning team, E-Commerce team, Youtube team, Facebook team ) both local and regional.
  • Project Achievement

1. Successfully build our own Private Marketplace for Unilever client by connect all top publishers in Thailand communicate to them and give them advice on programmatic part to step up from IO direct buy to programmatic buy with the best price in the market together with exclusive inventory.

2. A Shortlisted in MMA Smarties award such as ..

- Sunsilk Unfolden The Truth of Thai Transgender campaign : Best use of media for good

- OMO Shine Bright Thailand campaign : Best use of mobile

Executive, Digital Media Buyer and Trader

Mindshare Thailand
07.2015 - 03.2017
  • Responsible in Media buying strategy for Food , Skincare and Haircare category for Unilever Account ( Brand Example : Knorr / Ponds / TREsemme ).
  • Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
  • Saved clients money by skillfully renegotiating contracts upon renewal or extension.
  • Stayed current on industry best practices, emerging technologies, and changes in consumer behavior patterns affecting media consumption habits among key demographics.
  • Developing content partnership and execute daily campaign management. Build good relationships with publishers both local and regional as well as clients.

Education

Bachelor of Arts - Social Communication Innovation - Tourism Communication

College of Social Communication Innovation, SrinakharinJirot University
Bangkok, Thailand
05.2015

Bachelor of Arts - Philosophy and Religion

Faculty of Liberal Arts, Thammasat University
Bangkok, Thailand
05.2010

Skills

  • Negotiation and communication
  • Ability to multitask effectively
  • Rapid learning capacity
  • Analytical thinking
  • Collaborative team player
  • Proficient in Microsoft Office
  • Experience with The Trade Desk
  • Management of social media platforms
  • Digital marketing strategies
  • Customer service
  • Communication skills
  • Problem solving

Timeline

Waitress Supervisor

Hansang Korean Restaurant
03.2023 - Current

Waitress

Coconut Bay Thai Restaurant
02.2022 - 03.2023

Marketing Specialist

AIS - Advanced Info Services Plc.
01.2020 - 09.2021

Supervisor, Digital Media Trader and Programmatic Specialist

Mindshare Thailand
03.2017 - 12.2019

Executive, Digital Media Buyer and Trader

Mindshare Thailand
07.2015 - 03.2017

Bachelor of Arts - Social Communication Innovation - Tourism Communication

College of Social Communication Innovation, SrinakharinJirot University

Bachelor of Arts - Philosophy and Religion

Faculty of Liberal Arts, Thammasat University
Chonthicha Detratanasoonthon