Renée Claude

Reporting to: Founder, CMO and Product Manager

The Tapping Solution is an EFT Tapping ecommerce brand & app, whose mission is to bring the science of Tapping for stress-management to a global audience.

Key Responsibilities:

• Lead Digital Marketing via web sales funnels and lifecycle marketing, in support of the CMO
• Data-driven A/B testing, focused on continual creative & conversion-based improvements for all sales funnels & email nurture campaigns
• Funnel building & optimization, including strategizing, building and A/B optimization for all web and app sales funnels
• Creative team & agency management, to build holistic marketing campaigns across creative channels, including email, web, push and retargeting
• Braze CRM management, including strategy, optimization and data management across the customer lifecycle, with a focus on segmentation, personalization, conversion & lead nurturing.
• App Store Optimization, via keyword, app listing and custom product page A/B testing

Reporting to: Founder, VP Of Marketing

The Life Coach School is the world’s largest private life coaching school, teaching their global community of students to manage their own minds, using self-driven CBT.

Key Responsibilities:

• Managed CRM for email marketing strategy & customized technical solutions for sales & customer support teams
• Copywriting for email, web and course launches
• Led landing page & sales funnel strategy, creative, buildout and optimization
• Managed web development & creative agencies to fulfill marketing campaign creation
• Stepped in as Interim Customer Support Manager to build comprehensive training programs for new hires

Reporting to: CEO/Founder

Buti is a collective of ecommerce lifestyle products and movement methodologies taught in 22 countries + 35 states, focused on the mission that working out should not feel like punishment.

Key Responsibilities:

• Building the marketing department and processes from the ground up as the 1st hire.
• Strategizing, implementing and optimizing marketing across email, SMS and web-funnel channels
• Copywriting and segmentation for email onboarding and nurture campaigns
• Leading the technical implementation & marketing launch of the Buti TV streaming platform
• Supporting marketing training & success for yoga studios and certified instructors
• CRM Management (Ontraport, Drip, Klaviyo)
• Facebook and Google Ads management for live events and ecommerce promotions
• Led the pivot to fully online certification trainings in 2020, which are still offered today.

Reporting to: CEO/Founder

BREAK is a 16-week, online personal development course focused on emotional re-patterning. I worked entirely on commission to copywrite, build collateral and manage all marketing to launch & improve the course quarterly.

Key Responsibilities:

• Strategy, copywriting, buildout & optimization for quarterly course launches
• Supported webinar structure, content and optimization for 8 course launches
• Copywriting across all brand channels
• Managed and optimized Email Marketing, Digital Ads, Landing Pages, SMS Marketing & Retargeting channels

Reporting to: Founder, COO

True REST Float Spa is a sensory-deprivation float spa brand whose mission is sharing “ The Science of Feeling Great”. I began in-spa, growing to a role in content marketing and franchise support.

Key Responsibilities:

• Content marketing via blog posts, social media, email and website content
• Training & guidance for new franchisees in marketing and operational support
• Leading marketing workshops for quarterly "float universities"