CHOSANA JANEEN LYONS

• Engaged with guests face-to-face to promote services and enhance overall experience.
• Conducted market research to identify trends and customer preferences in travel services.
• Implemented marketing campaigns and strategies by interacting with consumers.
• Provided up-to-date information on dining, entertainment, and attractions.
• Served as primary contact for guests seeking resort service information.
• Handled guest inquiries promptly to ensure satisfaction.
• Scheduled appointments and conducted property tours for Hilton Grand Vacations.

• Managed integrated marketing and PR campaigns for blue chip clients in hospitality, travel, finance, and IT sectors.
• Oversaw regional client relationships while providing strategic input on PR initiatives.
• Led growth and retention strategies for key account portfolio to enhance client satisfaction.
• Guided clients tactically and strategically to achieve desired objectives effectively.
• Cultivated strong relationships through proactive engagement leadership with clients.
• Directed internal teams to ensure alignment with clients' primary goals and outcomes.
• Created integrated digital media campaigns while managing social media strategies for major brands including Visa, Expedia, Hilton, and Rovio.

• Managed corporate marketing and communications functions to enhance and strengthen brand presence. Drove special projects such as the launch of our television shows, WOW Fitness Magazine and special events.
• Drove all external and internal corporate communications, including WOW Magazine, PR Boards and Member/Staff Newsletters.
• Media Planning - ensured coverage in all top tier media. Planned yearly media campaigns for Television, Radio, Print and Outdoor and Online media outlets.
• Devised all Community Affairs and CSR Programs such as Mercy Camp with Mercy Centre, Largest Yoga Class in Asia for Charity with Princess Somsawali's Association for Promotion of Women, Walk for Education for underprivileged children, and Cancer Care Fun Run.
• Arranged all press conferences, wrote and disseminated all press releases.
• Crisis Management and Communications.
• Project Management: from concept to completion.
• Oversaw digital marketing campaigns: web, email and social media.
• Bangkok, Thailand

• Initiated projects and events from start to finish: creative concept, planning and implementation to achieve overall event objectives including ROI.
• Led team in acquiring new clients, created innovative project ideas and presentations.
• Supervised all departments in completing each project: PR, Production, Sales, Talent, and Budget Allocation.
• Past projects include launch of New Mercedes Benz C-Class, MasterCard fashion show, Elite Models and TRUE Spheres VIP Customer Program.
• Bangkok, Thailand

• Developed strategic marketing plans to enhance channel viewership.
• Planned music programming for diverse channel programs.
• Managed on-ground special events, including concerts and media briefings.
• Handled external relations with international record labels such as EMI and Sony.
• Coordinated press schedules for visiting artists to ensure seamless integration.
• Explored co-marketing and sponsorship opportunities for various events.

• Oversaw Corporate Affairs department, managing marketing and ad sales strategies for AXN, Bloomberg, Travel Channel, and Golf Channel in SE Asia.
• Implemented regional media campaigns for National Geographic, Adventure One, STAR Movies, and ESPN STAR Sports.
• Coordinated publicity efforts for special events across multiple channels.
• Wrote and distributed press releases to national and regional publications and networks.
• Developed targeted marketing strategies to identify new markets and enhance client base.

• Delivered strategic consultation to franchise owners on digital marketing solutions.
• Developed and executed online marketing strategies to boost brand visibility.
• Engaged business owners to assess needs and deliver tailored digital solutions.
• Managed client portfolios, optimizing advertising resources and enhancing customer retention.
• Achieved five promotions within four years, advancing to Franchise Sales Director.

Consistently met or exceeded sales quotas and performance expectations.