Chris A. Coaston
Irving/Las Colinas,TX
Summary
- With The Renaissance Waterford 4-star hotel Created a cohesive and high-performance team. that continuously strives for positive results and improvement. providing specific feedback and holds them accountable for performance; creates learning and development opportunities for employees; creates and effectively executes development plans for both direct reports based on their individual strengths, development needs, and career aspirations; Verifies that all managers are doing the same for their direct reports; identifies resource needs to strengthen property team; Creates succession plans for future job openings; actively supports the staffing process; verifies effective work processes, systems and teamwork are in place to maximize individual and overall property performance. All this while maintaining communication with all department leadership and managing revenue to exceed over 45% year over year.
- With Residence Inn my focus and achievement were overseeing the remodeling fazes with the small remodels and opening back up the pool, and breakfast area along with getting OOO rooms up and ready to sell. Hiring new staff has caused our GSS score to up by 50 points. (The hotel was the lowest score mainly do to the product not being ready) Also another achievement was exceeding budget by over 13k month over month while going through the remodeling mainly through great guest services, and have a clean product.
- With Woodspring Suites Hotels my focus and achievement here was to change the culture of the hotel completely. I did this by increasing the rates monthly, daily, and weekly. In doing this I got out some of the more questionable guests that were destroying the hotel. I retrained some old staff and hired new. I also contracted with corporate support companies to come and upgrade rooms, public areas and repaved the parking lot for a more visual appealing appearance to guests. Making it easier to sell the product going forward. With all the changes I was able to increase revenue by 2 million annually.
- With Hilton Homewood Suites my focus was to stabilize and grow the staff development a culture of growth and achievement. This was done by focusing on training and hands on approach by showing team members physical examples of great quality of service with guests and duties. Additional focus community connections with local businesses, organizations, chamber of commerce. Other achievements are guest service score from 40 up to 70% OTA score average 4 of 5 and passing QA yet again as with all my hotels I have managed.
- With TownePlace Suites (Regional, and Temp GM role 4 months) my focus was to stabilize the staff and bring the hotel up to full brand compliance. This was done by training, hiring new people and reviewing this with current staff. Changing the F&B department completely and helping to improve the GSS scores. I also focused on developing new leadership. All the while the hotel was preparing to go into renovations. During this time the GSS score went from 30% to 78% and staff from 50% operational to 100% operational and fully staffed.
Overview
21
21
years of professional experience
Work History
General Manager/Regional
Galaxy Hotels Group
Irving, TX
01.2020 - Current
- To oversee hotel operations Renaissance Waterford and acting regional
- Stayed current with industry trends and monitors strengths and weakness of competition; explores new business opportunities; develops business plans designed to maximize property customer satisfaction, profitability, and market share; verifies that property business plans are aligned with brand standard
- Administrative processes such as staffing, training, A/P
- Payroll and accounting to ensure proper planning and organization
- Support the hotel's sales and business strategies to maximize revenues and profitability through several platforms' reports
- Oversight of all financial aspects of each hotel in portfolio: P & L, Capex, Forecasting and Budgeting
- Ensures operational excellence for all hotels in portfolio; provides support, critique and guidance to hotels falling short of brand standards and/or company expectations
- Worked closely with Sales and Marketing team to develop revenue generating strategies for property; identify new business leads, develops tailored sales approach, and actively pursues leads with Sales and Marketing team; verifies that sales and marketing strategy is aligned with brand strategy and is effectively executed against established goals; verifies that property leaders understand and leverage Ritz-Carlton demand engines to full potential; augments guest preference for property through booking ease and quality interactions with sales force and support team to create a positive work environment
- Serve as support resources for front line staff and all departments
- Conduct daily walk-throughs and quality checks to drive exceptional service and maintenance
- Monthly revenue averaging 350k per hotel and 1.4 million for all hotels over budget month over month while keeping costs low
- Drive effective communication across all departments to ensure consistency, cohesiveness and understanding of objectives and priorities
General Manager
Aimbridge Hospitality
Lawton, OK
01.2019 - 01.2020
- To oversee hotel operations and administrative processes such as staffing, training, A/P
- Payroll and accounting to ensure proper planning and organization
- Support the hotel's sales and business strategies to maximize revenues and profitability through several platforms' reports
- Oversight of all financial aspects of each hotel in portfolio: P & L, CapEx, Forecasting and Budgeting
- Ensures operational excellence for all hotels in portfolio; provides support, critique and guidance to hotels falling short of brand standards and/or company expectations
- Partner with people support to create a positive work environment, Serve as support resources for front line staff and all departments
- Conduct daily walk-throughs and quality checks to drive exceptional service and maintenance
- Plan, organize and delegate daily operational activities against forecasted business volume maintaining an occupancy at 83-95% throughout the year
- Monthly revenue averaging 20-30k over budget while keeping costs low
- Drive effective communication across all departments to ensure consistency, cohesiveness and understanding of objectives and priorities
General Manager
Highgate Hotels, LP
Oklahoma City, OK
01.2015 - 01.2019
- To oversee hotel operations and administrative processes such as staffing, training, A/P
- Payroll and accounting to ensure proper planning and organization
- Support the hotel's sales and business strategies to maximize revenues and profitability through several platforms' reports
- Partner with people support to create a positive work environment, Serve as support resources for front line staff and all departments
- Conduct daily walk-throughs and quality checks to drive exceptional service and maintenance
- Plan, organize and delegate daily operational activities against forecasted business volume
- Drive effective communication across all departments to ensure consistency, cohesiveness and understanding of objectives and priorities
General Manager
Nationwide Hotel Mgt. LLC
Oklahoma City, OK
01.2014 - 01.2015
- To oversee 2 hotel operations and administrative processes such as staffing, training, A/P
- Payroll and accounting to ensure proper planning and organization
- Support the hotel's sales and business strategies to maximize revenues and profitability through STAR reports
- Partner with people support to create a positive work environment, Serve as support resources for front line staff and all departments
- Conduct daily walk-throughs and quality checks to drive exceptional service and maintenance
- Plan, organize and delegate daily operational activities against forecasted business volume
- Drive effective communication across all departments to ensure consistency, cohesiveness and understanding of objectives and priorities
General Manager/Area Director
Planet Fitness
Oklahoma City, OK
01.2012 - 01.2014
- Designing and implementing business strategies, plans and procedures for 12 locations
- Handles all operational and administrative duties at the club and some corporate levels such as training, leadership development, Q.A
- (cleanliness), payroll and all certifications, and community services and programs
- Establishing policies that promote company culture and vision
- Overseeing operations of the company
- (IT, Marketing, Sales, Finance etc.)
- Set comprehensive goals for performance by analyzing and interpreting data and metrics
- Write and submit reports that participate in expansion activities
- Manage relationships with partners/vendors and clients along with club members
Manager
Wal-Mart Corporation, Inc.
Oklahoma City, OK
01.2011 - 01.2012
- Generating sales of 97.6 million in revenue, maintain merchandise, stocking and ordering
- Manage the week/weekend operations of the club
- Ensure all members (customers) in their memberships
- Returning phones calls, assisting with new membership sales
- Handled training for staff/trainer
- Attended all sales/trainer meetings and continuing education on programs and reported any defective equipment to the General Manager
- Followed up on all prospects
- Motivating staff to meet new membership goals and perform administrative duties such as filling paperwork/contract review, inventory reports, and corporate goal reports
- Interacting with members/prospects
- Make sure workplace is kept clean, organized and sanitary
- Scheduling new products for sales, working with vendors and special sale promotions
- Setup sales promotions for special events and performed daily, weekly, and monthly reports
- Handling open and closing procedures for the store, and establishing sales goals, territories, quotas, training programs interviewed, trained, hire, and terminated personnel and provided succession planning for all staff and management team in store
Regional Director of Sales and Marketing
Hensaal Management Group, Inc.
Chicago, IL
01.2004 - 01.2010
- Handle marketing, advertising, software sales, programming setup formats, TEM sales (telecom expense management), and overall operations
- Developed sales team for B2B & B2C
- Reviewed daily, monthly annual reports
- Provided and formulated ideas
- Promote products to clients
- Trained and hired marketing team
- Supervising sales and associates of 240 plus people
- Lead teams in sales in the amount of 55.2 million dollars annually due to programs developed under my direct leadership
- Setup sales promotions for special events (in store demos, for major vendors etc.….)
- Performed daily, weekly, and monthly reports
- Developed sales events to draw in customers
- Handling opening and closing procedures for the store
- Analyze sales statistics to determine sales potential, expenditures
- Advise or consult individuals
- Coordinate direct, or plan research and development
- Establish sales goals, territories, quotas and training programs
- Negotiate and approve contracts
- Interviewed, trained, hired and terminated personnel
Education
Masters Degree - Business Management/Administration
Loyola University
Bachelor of Science - Computer Science
University of Texas Arlington
Associates Degree - Human Relations / Business Communications
Langston University
Skills
- Hotel General operations ,and regional management
- Sales
- Advertising and marketing
- Public relations
- Project scope
- Team leadership
- Vendor relationships
- Supply chain management
- Cost reductions
- Marketing
- Training and coaching
- Data review
- Budget allocation
- Communication skills
- Project planning
- Efficient multi-tasker
- Networking
- Relationship building
- Problem resolution
- Exceptional interpersonal communication
- Leadership and team building
- Expense control
- Staff supervision
- Recruitment
- Staff management
- Analytical skills
- Profit generation
- Customer relationship management
- Deadline oriented
- Quality management
- Top talent recruiting, hiring, and retention
- Staff training and development
- Operations oversight
- Safety assurance
- Change implementation
- Sales team development
- Organizational development
- Account management
- Profit and loss
- Cross-functional team management
- Trend analysis
- Staff development
- Budget analysis
- Multi-unit operation management
- New business development
- Operations management
- Client account management
- Cross-cultural communications
- Departmental operations management
- MRP and ERP systems
- Purchasing and planning
- Leadership
- Economic analysis
- Motivation
- Multimillion-dollar P&L management
- Facility management
- Sales expertise
- Team player
- Verbal and written communication
- Revenue and market expansion
- Budgeting and cost control
- Sales analysis
- Market analysis
- Salary structure/compensation analysis
- Time and resource optimization
- Interpersonal skills
- Leader
- Employee development
- Training and development
- Budget development
- Business development
- Customer relations
- Budgeting and cost control strategies
- Policy/program development
- Budget administration
- Project management
- Program administration
- Employee scheduling
- Inventory control
- Administrative skills
- Vendor negotiations
- Matrix management
- Visionary leadership
- Safety protocol
- Service quality improvement
- Supervision and training
- Total quality management
- Risk management
- Goal setting
- Budget coordination
- Negotiation skills
- Client relations
- Schedule management
- Team training and development
- Financial document control
Timeline
General Manager/Regional
Galaxy Hotels Group
01.2020 - Current
General Manager
Aimbridge Hospitality
01.2019 - 01.2020
General Manager
Highgate Hotels, LP
01.2015 - 01.2019
General Manager
Nationwide Hotel Mgt. LLC
01.2014 - 01.2015
General Manager/Area Director
Planet Fitness
01.2012 - 01.2014
Manager
Wal-Mart Corporation, Inc.
01.2011 - 01.2012
Regional Director of Sales and Marketing
Hensaal Management Group, Inc.
01.2004 - 01.2010
Masters Degree - Business Management/Administration
Loyola University
Bachelor of Science - Computer Science
University of Texas Arlington
Associates Degree - Human Relations / Business Communications
Langston University
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