Summary
Overview
Work History
Education
Skills
Certification
Leadership Experience
Timeline
Generic

CHRIS ADDO

Ashland

Summary

As a motivated and detail-oriented college student pursuing a degree in digital marketing launched my career in the field of Marketing. My coursework has equipped me with a solid foundation in business principles including, Marketing management, Organizational design, operations, and supply chain management. I am a quick learner with strong problem-solving skills, which I have demonstrated through academic achievements -related extracurricular activities. With a passion for operations, planning, events, and brand management I am poised to contribute to a dynamic team and continue to develop my skills in a professional setting.

Overview

22
22
years of professional experience
1
1
Certification

Work History

International Student Ambassador

Ashland University
03.2025 - Current
  • Act as a liaison by engaging prospective students through e-mails and social
  • Provide peer advice and mentorship to help new students adjust to the culture.
  • Plan and organize end-to-end international admission events and programs
  • Shuttle international students to Walmart ,Cleveland and Columbus
  • Work as a server at the schools' front of house (FOH).

CHANNEL DEVELOPMENT MANAGER

Vodafone Ghana
08.2020 - 12.2023
  • Responsible for designing and up trade standards including merchandising guidelines, per channel, planogram, and look and feel
  • Lead and execute regional activations and specific promos per business unit on a regional basis
  • Analyze and provide recommendations and action plans for regional retail and trade audit reports by conducting market visits in regions across all channels focusing on point-of-purchase drivers, tracking ATL and outdoor communication and competitor activities
  • Ensure effective new product launches and initiatives on regional levels by aligning all stakeholders to the implementation plan and organizing roadshows and presentations for channel partners (Trade / Distributors, Freelancers)
  • Responsible for optimizing delegated channel marketing budget, its allocation, annual budget, and investment accountable for tracking and maintaining spending

OOH MEDIA PLANNER

Dentsu Aegis
06.2018 - 07.2020
  • Develop business through identification of key businesses for sales pitch
  • Make decisions on the best form of OOH media for specific clients and campaigns
  • Work with account managers and strategy team to understand the client's brief develop OOH strategy for the campaign and ensure end-to-end execution of the campaign
  • Identify the target audience and analyze their characteristics, behavior, and media habits for OOH recommendations
  • Recommend the most appropriate type of OOH media to use as well as the most effective period and location
  • Make and maintain good relationships with suppliers
  • Issue insertion orders for all OOH print and share monthly photo reports with clients
  • Negotiate OOH rate and place OOH media schedule
  • Proactively identify or create value-added packages to improve clients' media plans and maximize impact
  • Manages all OOH reconciliation with vendors before payment
  • Prepared performance analysis reports on media properties, presenting findings to the Client

PROPOSITION & EXECUTIONS MANAGER

Millicom Ghana
05.2017 - 07.2020
  • Manages point of sales material (including budget, logistics, distribution, and assortment) by finding the most efficient solutions and ensuring availability at Distribution Centers when needed
  • Together with BTL agencies develop exciting campaigns targeted at trade channels to drive engagement and ultimately customer acquisition
  • Manage trade promotions and branding initiatives to create top-of-mind awareness, drive consideration for the brand, and influence purchase
  • Providing effective levels of support to product managers coordinating activities between different areas such as sales and client propositions
  • Work collaboratively with stakeholders within the division, and across other divisions as partner markets team, roaming services, and product and technology to drive forward service offering
  • Work with other channels to identify opportunities to increase sales in key value areas, through focused marketing activity, to up-sell and cross-sell to existing customers and acquire new customers
  • Monitor product performance monthly and work proactively with product managers and product working groups to ensure they are striking the right balance between in-life product management and new product development

ASSISTANT BRAND MANAGER- HVC & B2B

Millicom Ghana
03.2016 - 11.2016
  • Assisted brand manager – HVC & TIGO business in developing plan for implementation for HVC & B2B segment strategy
  • Developed and executed an annual calendar of programs and activities connected to HVC & B2B segment strategy for engaging target segments
  • Kept up to date with HVC& B2B segment trends and worked with the Consumer research Unit to drive a deep understanding of TIGO HVC and B2B
  • Applied compelling segment consumer product and channel insight in the development of HVC &B2B segment initiatives
  • Liaised with all communication platform managers (traditional media, digital media, regional marketing PR, Internal communication) for timely execution of content as planned
  • Identified opportunities to drive innovation and engagement with HVC & B2B, driving NPS
  • Supported routine management of all external agencies (creative, media, and event) to ensure brand activities are in line with strategy, on budget, and are delivered according to plan
  • Worked with media team (traditional and digital) to drive compliance of media schedules for HVC& B2B segment campaign
  • Assisted segment brand manager in managing the A&P budget for HVC & B2B segments, driving efficient use of all resources

BRANDS COORDINATOR

Millicom Ghana
01.2015 - 02.2016
  • Coordinated all brand-related activities for MFS, B2B, and VOICE
  • Acted as the single point of contact (SPOC) and coordinated 360 (Planning to execution) approach on all projects for MFS, B2B, and VOICE
  • Ensured effective communication and targeted communication for all categories
  • Ensured the look and feel for the brand to meet MIC standards

OUTDOOR COORDINATOR

Millicom Ghana
04.2014 - 12.2014
  • Had oversight of TIGO outdoor properties nationwide
  • Established close coordination with our outdoor agency
  • Ensured high visibility through OOH within TIGO Focus regions
  • Evaluated agency performance monthly for evaluation report
  • Key Achievements: - Successfully assisted with recruitment of outdoor agency on retainer
  • Successfully deployed 57 OOH/ billboards for the campaign (drop that Yam) with a focus on regions
  • Deployed nationwide billboards within 7days weeks of campaign launch
  • Achieved efficiency in outdoor budget spend
  • Adopted a strategy of deploying bigger boards within regional capitals coupled with smaller boards that reinforced the campaign message

BRAND IMAGE COORDINATOR

Millicom Ghana
01.2011 - 01.2014
  • Assessed Territorial subscriber trends to recommend new activities/BTL activities
  • Continually provided brand's team with competitors' BTL activities to recommend response
  • Liaised with media house to ensure maximum publicity/leverage is derived from media investment within the territory
  • Recommended, Coordinated, and managed all sponsorship activities (in consultation with the events coordinator) engaged by the company to positively impact goodwill and company performance within the territory
  • Coordinated ‘Festival activation' nationwide including ‘TIGO/TV3 festival train and community soccer by ensuring media, agency, and all stakeholders are aligned for successful execution

MARKETING COORDINATOR Eastern Territory

Millicom Ghana
01.2008 - 12.2010
  • Was responsible for brand visibility within the Territory
  • Reviewed and recommended regional event proposals that supported territory and company-wide objectives
  • Managed partner radio stations within the territory to ensure Compliance
  • Organized and coordinated territory-wide BTL (brand & sales experience) as acquisition play
  • Reported on all competitor activities across the territory

MARKETING OFFICER

Cob-A Industries
01.2007 - 12.2007
  • Actively participated in marketing team meetings
  • Embarked on sales accompaniment to ensure the route plan is adhered to
  • Managed credit sale accounts for 20L bottled water

National service person

Jabe Industries Limited
03.2005 - 11.2006
  • Assisted field salespersons periodically
  • Coordinated: - Indutech & Grand sales 2005 and managed exhibitions stand at the trade fair
  • Embarked on Regional sale drive
  • AFLAO, DENU, KOFORIDUA, SUNYANI, KUMASI and TAKORADI
  • Periodically embarked on salesman accompaniment
  • Piloted “Zoom” School Activation' within Accra
  • Recruited distributors and re-sellers throughout regional capital Distributed (Zoom Fruit Juice) to high-end shops
  • Deployed merchandising materials at all shops and Points of purchase
  • Planned and executed sales activation at Cape Coast Afahye and Ada –Asaofutufiame festivals

FIELD RESEARCH ASSISTANT- 3rd Banking Awards

KPMG Ghana
04.2004 - 05.2004
  • Undertook research activities in the western and central region for the Annual 3rd Banking awards
  • Assisted key personnel to administer questionnaires on the performance of their various banks
  • Gained experience in explaining dynamics in questionnaires to respondents
  • Key Achievements: - Successfully administered 300 questionnaires within central and western regions which formed part of the overall analysis for 3rd banking awards winners
  • Performed qualitative, and quantitative surveys
  • Scheduled appointments with test subjects over the phone and through email
  • Collected and recorded data at various field sites for later assessment and data analysis
  • Created and implemented procedures to obtain required information and support research goals

Field Vending Stand ASSISTANT (contract)

Guinness Ghana Brewery
01.2003 - 01.2004
  • Deployed vending stand by assessing the viability of location and proximity of distance from one vendor to another
  • Acted as liaison between customers (Vendor) and company
  • Recruited new vendors after a thorough assessment of customer location
  • Coordinated and executed Malta Guinness (MG) 6-pack and community promotion

Education

Master of Business Administration - Digital Marketing

Ashland University
Ashland, OH
12.2025

Master of Business Administration - Marketing

University of Ghana – Legon
07.2014

Bachelor of Business Administration - Marketing

Methodist University College – Ghana
07.2011

High School Diploma -

Aggrey Memorial Secondary School
08.1994

Skills

  • Event Management
  • Brand Strategy Development
  • Team work & Leadership

Certification

  • Diploma, Institute of Management Studies, LCCIEB. U.K, Kumasi, 10/99
  • Certificate in Public Relations, Advertising and Marketing, Ghana Institute of Journalism, Accra, 08/04
  • Certificate in Advance Marketing, Ghana Institute of Journalism, Accra, 05/05
  • Certificate in Customer Care & Sales Leadership, Pan African Institute for Leadership & Governance Studies, Accra, 09/06

Leadership Experience

  • Deputy Committee Chairman, Projects & Programs Methodist University SRC, 2009 - 2010
  • Committee Member, IPS Professional Week Celebration, 2003 - 2004
  • Entertainment Committee Chairman, Institute of Professional Studies, 2003 - 2004
  • Team Lead, Rotary Society (Rotaract) | Archiving Project – Mechanical Lloyd Ghana, Nov - Dec 2003

Timeline

International Student Ambassador

Ashland University
03.2025 - Current

CHANNEL DEVELOPMENT MANAGER

Vodafone Ghana
08.2020 - 12.2023

OOH MEDIA PLANNER

Dentsu Aegis
06.2018 - 07.2020

PROPOSITION & EXECUTIONS MANAGER

Millicom Ghana
05.2017 - 07.2020

ASSISTANT BRAND MANAGER- HVC & B2B

Millicom Ghana
03.2016 - 11.2016

BRANDS COORDINATOR

Millicom Ghana
01.2015 - 02.2016

OUTDOOR COORDINATOR

Millicom Ghana
04.2014 - 12.2014

BRAND IMAGE COORDINATOR

Millicom Ghana
01.2011 - 01.2014

MARKETING COORDINATOR Eastern Territory

Millicom Ghana
01.2008 - 12.2010

MARKETING OFFICER

Cob-A Industries
01.2007 - 12.2007

National service person

Jabe Industries Limited
03.2005 - 11.2006

FIELD RESEARCH ASSISTANT- 3rd Banking Awards

KPMG Ghana
04.2004 - 05.2004

Field Vending Stand ASSISTANT (contract)

Guinness Ghana Brewery
01.2003 - 01.2004

Master of Business Administration - Marketing

University of Ghana – Legon

Bachelor of Business Administration - Marketing

Methodist University College – Ghana

High School Diploma -

Aggrey Memorial Secondary School

Master of Business Administration - Digital Marketing

Ashland University

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