Summary
Overview
Work History
Education
Skills
Personal Associations And Clubs
Business Proficiencies
Timeline
Generic

Chris Barnes

Clarendon Hills,IL

Summary

An eCommerce, Digital Strategy, Alliances, and M&A expert with 15 years of PE-backed Saas business along with industry and subject matter expertise working across CPG and the retail ecosystem.

Overview

20
20
years of professional experience

Work History

Head of eCommerce Sales

Tropicana Brands Group
04.2023 - 10.2023
  • Transitioned and owned all daily sales, supply chain, customer support, retail media, and brand marketing responsibilities with customers such as Amazon, Amazon Fresh, Instacart, GoPuff, and FreshDirect from legacy PepsiCo ownership to the newly spun-off private-equity owned Tropicana Brands Group.
  • Lead the strategic retail media campaigns and SEO execution with Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, Amazon Ads, and several other customers and retail media network platforms
  • Activated a content management platform to allow TBG brand marketing, sales strategy, and customer teams to actively add and update digital content on key customers’ product detail pages
  • Managed the day to day with TBG’s agencies and partners including OMC Transact (Omnicomm), Syndigo, WhyteSpyder, NIQ Brandbank, and several other digital shelf analytics companies
  • Executed product distribution analysis and JBPs (Joint Business Plans) for key eCommerce customers
  • Drove collaboration across several brand marketing teams for Tropicana, Naked, IZZE, KeVita, North American Coffee Partnership (Starbucks, Tazo, and Pure Leaf) to drive brand strategy for consumer purchasing decisions

Senior Vice President - Corporate Development & Solutions Delivery

Syndigo, LLC
01.2019 - 03.2023
  • Led a team of sixteen (16) global Solutions Engineers who conducted industry and solution specific subject matter expertise, solution architecting and consulting, along with solution overviews, demos, and workshops for prospective new business and upsell opportunities across all Syndigo solutions for their 125 global team members.
  • Key member of both the Product Senior Leadership Team and the Commercial Senior Leadership Team
  • Provided the Commercial team with the education around new product releases, solution positioning, pricing, acquisition product integrations, client migrations, legal language, and innovation trends
  • Led all PIM, MDM, Core Content Syndication, Vendor Onboarding, Enhanced Content, and Digital Shelf Analytics RFPs for the entire Syndigo organization.
  • Served as Syndigo’s liaison to GS1 Global and GS1 US for data standards, data pool interoperability, and voice of the client; including the GS1 US Retail Grocery Executive Leadership Council appointed member, and involved in the GDSN User Group, GDSN Marketing Advisory Group, along with the GS1 Global Data Pool, Global Data Model, Attribute Definitions for Business, and the Image Digital Engagement work groups

Senior Vice President, Strategy & Solutions

Syndigo, LLC
07.2017 - 12.2018
  • Served as the liaison between the Product Management, Product Marketing, Technology, Operations and Implementation, Field Enablement, Partnerships and Alliances, and Commercial leadership teams for go-to-market strategies, market positioning, selling techniques, product education, and competitive differentiators
  • Created a unified unified pricing strategy from 13 unique and disparate legacy companies across over a dozen unique solutions on a global scale with the help from The Jordan Company and Summit Partners in preparation for a global CPQ roll out.
  • Cultivated and managed all 3rd party alliances and partnerships, including over 100 different PIMs, DAMs, digital agencies, solution integrators, content creation firms, technology providers, and other data organizations.
  • Screened all qualified M&A targets for the Syndigo Executive Leadership Team, The Jordan Company, and Summit Partners to vet out; conduct pre-LOI diligence on product, technology, and commercial strategies, and provided cross-sell/upsell total addressable market opportunities. Led, or co-led, on over 10 acquisitions in 4 years.

Senior Vice President, eCommerce Solutions

Market Track, LLC
12.2015 - 07.2017
  • Drove the overall Pricing and Assortment Intelligence, MAP, and Brand Protection eCommerce product solution commercial and technical operations across over 50 US, Canada, and Australia Sales individuals across all industries
  • Drove 88% retention and $5.1M of revenue in 2016 on a goal of $3.5M of annual eCommerce ACV growth (a 200%+ increase from 2015).
  • Managed the team in charge of launching new products to market, including a global eCommerce CPG solution in 2016
  • Lead the eCommerce data visualization committee, as well as the product development roadmap planning
  • eCommerce lead for all UI/UX strategic decisions and execution around user experience, navigation, and innovation
  • Headed the eCommerce RFP task team and Proof of Concept committee for large strategic engagement opportunities
  • Active member of the IACC (International Anti-Counterfeiting Coalition) and bi-annual conference participant
  • Market Track’s representative to the 2016 Consumer Electronics Show and Internet Retailer Conference & Exhibit
  • Member of Market Track’s Group Leadership Team
  • Responsible for the Sales strategy and technology platform migration for the 2016 acquisition of ChannelIQ

Managing Director, eCommerce Solutions

Market Track, LLC
04.2013 - 12.2015
  • Managed a six-person client and Sales team focused on driving client retention and new business eCommerce growth
  • Drove eCommerce growth across Market Track’s legacy 500+ retailer and manufacturer clients
  • Led the overall eCommerce Sales strategy and product development roadmap direction
  • Established 90%+ retention and 105% growth in 2013; 93% retention and 144% growth in 2014; 88% retention and 88% of planned growth in 2015 across eCommerce
  • Created and executed the go-to-market strategy and technology integration of Dynamite Data acquisition in 2013
  • Responsible for the Sales strategy, as well as the technology and Sales team integration for the 2015 acquisition of NewMomentum (San Rafael, CA)
  • Member of both the Market Track Group Cross Functional Leadership Team and the Sales Leadership Team

Client Director, Strategic Accounts

Market Track, LLC
07.2011 - 04.2013
  • Managed two account teams that supported Market Track’s top 75 strategic accounts across Fortune 100 retailers and manufacturers through print, email, online, and social solution lines
  • Established 85%+ retention and 90%+ growth in 2011; 95%+ retention and 110%+ growth in 2012
  • Aided in the design of Market Track’s Engagement Score (MTES) that benchmarked client health and satisfaction
  • Leader of the At-Risk Client SWAT team to aid in driving senior level engagement with troubled clients for retention

Senior Account Executive

Market Track, LLC
07.2009 - 07.2011
  • Managed 120 core and emerging accounts across Market Track’s print promotional advertising business
  • Established 105% retention and 88% growth in 2009; 102% retention and 95% growth in 2010
  • Integral product development role in launch of Market Track’s digital product lines across Online, Email, and Social
  • Helped develop the Account Partner client support function that drove client engagement on each account team

Account Manager - Key Accounts, IT Practice

Corporate Executive Board
10.2007 - 07.2009
  • Managed key accounts in the IT practice for the Midwest and Southeast regions across the automotive, insurance, hospitality, financial, and transportation industries
  • Established customer engagement about IT case studies and market research in order to drive 80%+ retention rates with key accounts

Marketing Associate

Grant Thornton LLP
01.2006 - 10.2007

Marketing Associate - Corporate Cash Services

UBS Financial Services
07.2005 - 01.2006

Store Manager and Regional Store Manager

Hollister Co, and Abercrombie & Fitch
10.2003 - 07.2005

Education

Bachelor of Arts in Communication -

WAKE FOREST UNIVERSITY
Winston-Salem, NC
05.2003

Skills

  • Mergers & Acquisitions (M&A)
  • Private equity expert
  • Technology and financial due diligence
  • Sales leadership
  • Sales strategy
  • Corporate and Product strategy
  • Product Marketing
  • Alliances and partnerships
  • Digital and eCommerce strategy
  • Sales negotiation
  • Proposal and RFP response creation
  • Product Information Management and Master Data Management expertise

Personal Associations And Clubs

  • Wake Forest Alumni-in-Admissions, 2014 - Present
  • Alumni Accepted Student Contact Team - 2014 - Present
  • Chicago suburb college fair Wake Forest University representative: 2013 - Present
  • IAC Head - April 2010 to September 2012; Spearheaded a mentorship program to WFU students interning in Chicago based companies each summer
  • Clarendon Hills Cardinals Travel Baseball, Assistant Coach, 2017-2018
  • Hinsdale/Clarendon Hills AYSO, Head Coach, 2015-2019
  • Sigma Pi Fraternity Alumni Association, Alpha Nu Chapter President, Fall 2003-2006
  • Marathoner, Charlotte (2007); Chicago (2006, 2008, 2010, 2012, 2015, 2016, 2018); Atlanta (2010); NYC (2014)

Business Proficiencies

  • PIM/MDM, DAM, and Content Syndication software expert across Syndigo/Riversand, Stibo, Informatica, Productsup, EnterWorks, inRiver, Salsify, Widen, 1WorldSync, and others
  • Digital Shelf Analytics expert including eFundamentals, Profitero, Edge, DataWeave, and Data Impact
  • Proficient in Microsoft Office Suite as well as SalesForce, LinkedIn, Clearslide, Commercial Tribe, and several business intelligence analytics SaaS tools including TIBCO Spotfire, Power BI, and Tableau
  • JIRA, Aha!, FreshDesk, Pendo, RFPio, and other project management applications

Timeline

Head of eCommerce Sales

Tropicana Brands Group
04.2023 - 10.2023

Senior Vice President - Corporate Development & Solutions Delivery

Syndigo, LLC
01.2019 - 03.2023

Senior Vice President, Strategy & Solutions

Syndigo, LLC
07.2017 - 12.2018

Senior Vice President, eCommerce Solutions

Market Track, LLC
12.2015 - 07.2017

Managing Director, eCommerce Solutions

Market Track, LLC
04.2013 - 12.2015

Client Director, Strategic Accounts

Market Track, LLC
07.2011 - 04.2013

Senior Account Executive

Market Track, LLC
07.2009 - 07.2011

Account Manager - Key Accounts, IT Practice

Corporate Executive Board
10.2007 - 07.2009

Marketing Associate

Grant Thornton LLP
01.2006 - 10.2007

Marketing Associate - Corporate Cash Services

UBS Financial Services
07.2005 - 01.2006

Store Manager and Regional Store Manager

Hollister Co, and Abercrombie & Fitch
10.2003 - 07.2005

Bachelor of Arts in Communication -

WAKE FOREST UNIVERSITY

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Chris Barnes