Chris Bradley
Arvada,CO
Summary
Customer-focused business executive in the dental industry, with a passion for creating practical, user-friendly solutions that meet real-world needs. Successfully led the launch in North America of the new AI software, Matisse, for dental color shade matching, managing it from concept to market presence through thoughtful planning, listening to customer feedback, and steady execution. Known for a collaborative approach with dental manufacturers, hands-on leadership, and a commitment to building lasting relationships with clients, KOLs, clinicians, and partners. Values continuous learning, integrity, and delivering value over hype, with a focus on long-term impact rather than short-term wins.
Overview
32
32
years of professional experience
Work History
Executive Officer
Smile Line USA, Inc.
Wheat Ridge, CO
01.2008 - Current
- Managed personnel issues including recruitment, hiring, training, performance evaluation, and termination.
- Created a marketing plan to increase awareness of the organization's activities in the community.
- Delivered speeches and attended industry conferences to promote company image and engage with buyers.
- Integrated marketing and sales strategies with business development and operational leadership plans.
- Oversaw the development and launch of new products and services.
- Developed long-range plans for business growth, resulting in increase in annual sales.
- Managed daily operations of the business to ensure smooth functioning.
Executive Director
Colorado Dental Laboratory Association
Denver, Colorado
03.2001 - 06.2010
- Organized a yearly dental conference to promote dental education and networking opportunities with laboratories and dental manufacturers.
- Facilitated all communication between dental laboratories and regulatory bodies in the state of Colorado.
- Coordinated dental training programs to improve members' skills and knowledge.
- Oversaw the budget and reported to the board of directors to align with organizational goals and objectives.
- Managed the organization's financial resources and membership operations to meet the strategic goals.
- Organized regular quarterly meetings with board members to discuss progress on initiatives, and solicit feedback.
Territory Sales Representative
Vita North America
Littleton, Colorado
04.1997 - 12.2000
- Developed strong relationships with dental laboratories and clinical offices to understand their needs and grew territory by 10% each year successfully.
- Conducted Vita product presentations to demonstrate benefits and features via study clubs.
- Managed territory effectively to maximize sales opportunities with a minimum budget.
- Attended industry conferences and trade shows to support Vita and connect with clients.
Product Engineer
Coors Ceramics
Golden, Colorado
01.1994 - 03.1997
- Conducted industrial ceramics testing and analysis to ensure product reliability.
- Reviewed engineering drawings, schematics, and technical documents related to the product development cycle and presented weekly to ceramics engineers.
- Attended industry trade shows to promote opportunities for ceramics in medical, food, software, oil and industrial sectors
Education
Bachelor of Science - Chemisty
Colorado State University
Fort Collins, COMBA - Business Administration
University of Colorado Denver
Aurora, COSkills
- Business development
- Sales and marketing
- Account management
- Brand management
- Customer service
- Event Planning
Timeline
Executive Officer
Smile Line USA, Inc.
01.2008 - Current
Executive Director
Colorado Dental Laboratory Association
03.2001 - 06.2010
Territory Sales Representative
Vita North America
04.1997 - 12.2000
Product Engineer
Coors Ceramics
01.1994 - 03.1997
Bachelor of Science - Chemisty
Colorado State University
MBA - Business Administration
University of Colorado Denver