Chris Brunstetter
Creative Director + Brand Builder + Problem Solver
Sandy,UT
Summary
A seasoned professional in copywriting and creative direction with over 15 years of experience. With a proven track record in developing impactful brand narratives, voice and tone guidelines, and content for both B2B and consumer-facing brands, they specialize in AI tool development, successfully creating and optimizing advanced content creation workflows to enhance efficiency and effectiveness. Adept at managing highly collaborative creative teams, they are dedicated to ensuring the delivery of high-quality work while supporting the growth and development of their team.
Overview
9
9
years of professional experience
Work History
EVP Copy & Content
BENGEN
Santa Monica, CA
03.2023 - 05.2024
- Researched, wrote and edited compelling copy for webpages, blog posts and other digital content.
- Collaborated with designers and marketing teams to develop creative concepts for campaigns.
- Proofread and revised copy to ensure accuracy of grammar, spelling, punctuation and syntax.
- Developed SEO-friendly content that achieved high rankings in search engine results pages.
- Created original content for promotional materials such as brochures, flyers and newsletters.
- Analyzed competitor websites to identify opportunities for improving user experience.
- Gathered data from surveys, interviews and other sources to inform content development strategy.
- Wrote persuasive copy tailored to target audiences across multiple channels including email campaigns.
- Managed a team of writers to produce accurate, high-quality content in multiple formats.
- Oversaw the development of SEO optimized web copy, blogs, press releases, newsletters, email blasts, white papers, and other marketing materials.
- Maintained an up-to-date understanding of industry trends and emerging topics related to digital marketing and content production.
- Assisted in developing strategies for improving user experience across websites.
- Identified opportunities for improving existing processes related to content production.
- Participated in brainstorming sessions with creative teams on concept development initiatives.
Senior Brand Copywriter
KANDJI
San Diego, CA
01.2021 - 05.2023
- Spearheaded brand copy needs for the high-growth SaaS startup
- Partnered with the Creative Director to evolve the brand voice to align with the future vision of the brand
- Shaped customer-facing messaging across multiple channels, including digital, out-of-home, radio, and events
- Collaborated with Product Marketing, Sales Enablement, and Revenue Operations to create consistent and impactful messaging
- Conceptualized and wrote out-of-home campaigns for New York City, San Francisco, and San Diego markets, including billboards, transit, and digital, garnering 20MM+ impressions
- Created a complete refresh of the Kandji website, including content audit, voice and tone update, expansion of product and feature pages, and customer success stories
- Wrote scripts for a national NPR 'Marketplace' radio campaign with a total reach of 18MM+ people
- Conceptualized, wrote and optimized paid digital campaigns for Google, LinkedIn, Facebook, and Instagram
- Wrote multi-touch email campaigns for product launches, sales enablement, event attendance, sponsored content, and ad scripts for the brand's podcast partnerships
- Coordinated product naming conventions and hierarchies.
Copy Director, Brand and Strategic Marketing
SYKES
Salt Lake City, UT
01.2017 - 01.2021
- Led the copy direction for the SYKES Brand and Strategic Marketing team
- Oversaw a team of writers and editors to produce sales enablement, social, website, and thought leadership content
- Crafted an updated brand story to include recent acquisitions and new corporate strategy
- Authored account and vertical-based content in healthcare, consumer technology, retail, communications, and financial services
- Crafted copy to rebrand SYKES' website as a tool for generating large-scale B2B revenue and completed a total refresh of SYKES.com, including new brand positioning and narrative, expanded service offering pages, and industry-specific content
- Defined a 'Brand Bible' and copywriting style guide to maintain brand consistency throughout the global organization
- Wrote concepts for marketing campaigns, social media, video scripts, and product offerings
- Partnered with Marketing Strategy to create campaign content for specific target industries like healthcare, consumer technology, financial services, education, and travel
- Directed a team of copywriters, editors, and designers to produce thought leadership content, including e-books, research studies, white papers, case studies, pitch decks, presentations, social media posts, and videos.
Copy Director, Brand and Strategic Marketing
CLEARLINK
Salt Lake City, UT
01.2017 - 01.2019
- Led the copy direction for Clearlink's internal and external communications, including defining voice, tone, and usage
- Guided production of a wide variety of internal and external communications
- Under the direction of the VP of Brand & Strategic Marketing, provided comprehensive brand direction guidelines
- Supported Account Based Marketing and Business Development teams with strategic content creation to drive B2B lead generation
- Collaborated with the executive team, including Brand VP, CMO, and CEO to define the Clearlink brand including compiling the voice, tone, and usage guide
- Crafted copy to rebrand Clearlink's website as a tool for generating large-scale B2B revenue
- Branded products to reflect Clearlink's unique offerings and establish their position as a customer experience innovator
- Defined a 'Brand Bible' to maintain brand consistency throughout the global marketplace
- Conceptualized marketing campaigns, video scripts, and product offerings and organized content calendars and content funnels to drive specific business outcomes
- Managed a team of copywriters, editors, and designers that produced brand content for internal and external communications including the Clearlink blog, social media, e-books, research studies, white papers, case studies, pitch decks, presentations, and videos
- Collaborated with multiple departments in the company to align Clearlink's product offerings and messaging throughout the company
- Prepared go-to-market strategies for new business verticals with content funnels and campaigns by industry.
Senior Copywriter
RED BULL MEDIA HOUSE
Santa Monica, CA
01.2015 - 01.2017
- Provided copywriting for video-on-demand and live content across the Red Bull TV app and online channels
- Helped develop the 'Red Bull TV Voice' to maintain consistency across copywriting team
- Researched and wrote endemically relevant copy for thousands of pieces of video content to increase Red Bull TV's authority across a variety of categories including skate, snow, mountain biking, surfing, rock climbing, motorsport, and music
- Consistently hit rapidly shifting deadlines of key broadcast dates.
Education
BA FILM STUDIES -
University of Utah
Skills
- Creative Leadership
- Copywriting
- Content Management
- Brand Guideline Development
- Digital Services Development
- Mentoring & Managing Writers
- Ad Concepts/Pitches
- Brand and Digital Product Design
- AI Tool Development
- Prompt Engineering
References
References available upon request.
Timeline
EVP Copy & Content
BENGEN
03.2023 - 05.2024
Senior Brand Copywriter
KANDJI
01.2021 - 05.2023
Copy Director, Brand and Strategic Marketing
SYKES
01.2017 - 01.2021
Copy Director, Brand and Strategic Marketing
CLEARLINK
01.2017 - 01.2019
Senior Copywriter
RED BULL MEDIA HOUSE
01.2015 - 01.2017
BA FILM STUDIES -
University of Utah
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