Chris Caggiano
Hoboken,NJ
Summary
Motivating performance-oriented client service professional offering exceptional record of achievement over 14 year career. Extremely personable with strategic and analytical approach to solving problems, retaining/growing customers, and overachieving revenue targets. Enthusiastic about Retail and Commerce Media. Looking to leverage years of retail media experience into a high-impact role
Overview
15
15
years of professional experience
Work History
Senior Partner Success Manager
Criteo
12.2022 - Current
- Lead strategic retailer partnerships to enhance advertising solutions and drive revenue growth. Responsible for a BoB that generates $3M+ monthly revenue
- Partner with retailer commercial and tech teams to identify on site opportunities to launch new ad formats including in-grid, carousel, display, and video. Develop and execute comprehensive go-to-market strategies for new product launches.
- Work cross-functionally with commerce teams to ensure full suite of offerings + nuances are understood to maximize revenue and ROAS
- Educate retailer on network trends and product initiatives to build hype + plant seeds for upcoming opportunities
- Leverage retailer fill and coverage rate data to identify category and keyword opportunities. Communicate these opportunities cross-functionally
- Work closely with retailer and Criteo tech teams to troubleshoot tech related challenges while looking for tech improvements that enhance revenue and performance
- Provide retailer with data-driven competitor insights around category benchmarks, CPMs + CPCs, ROAS, product offerings, and case studies
- Leverage AI to help build comprehensive retailer forecasts to estimate revenue opportunities
Senior Account Manager
Appier
03.2022 - 12.2022
- Responsible for retaining and growing all of Appier's top North American programmatic CrossX and MarTech AiDeal clients post sale; a monthly run rate of $2.5M
- Ensured client CPI, CPA, ROAS, and Retention Rate KPIs were all being met
- Provided clients with key insights on top creative performance + detailed inventory analysis to help them design new creatives for specific audiences
- Worked closely with the product team on redesigning the external client dashboard based on past experience and key client requests
- Mentored junior Account Managers via daily coaching calls to brainstorm
- Defined the US account management team campaign onboarding best practices
- Worked with internal campaign operations teams to strategize scaling and up-selling key accounts
- Helped sales close specific new verticals focused on finance and ecommerce
- Cross-sold clients Appier's full product suite
Senior Account Manager, Performance Strategist
Taboola
01.2019 - 03.2022
- Taboola's first ever Performance Strategist
- Hybrid role designed to solve Taboola’s top spending performance advertising client challenges across all verticals
- Created new native advertising strategies for struggling clients by thoroughly reviewing data, analyzing competitors, and leveraging current channel trends
- Leveraged key data points to illustrate user behavior while helping clients interpret early learnings from newly launched strategic initiatives
- Provided ongoing support to clients and account managers by joining calls, quarterly business reviews, and daily coaching as needed
- Simultaneously responsible for managing a personal book of business over $4 million in quarterly revenue for mid-market and enterprise clients
- Tasked with upselling, renewing, and hitting all client KPIs
- Setup campaigns and QAed pixels before launch
- Overachieved every quarterly revenue and retention goal
- Helped sales close deals by demoing Taboola platform and discussing ideal campaign set up structure
- Trained and coached new team members servicing accounts in all verticals on how to strategically approach clients, which product offerings to pitch, and helped them define account plans that unlocked more spend
- Held weekly strategy sessions for account managers to discuss challenges, trends, and upsell opportunities
- Completed GrowthSpace managerial training Jan 2022
- 4X Sales Club Winner 2018/2019/2020/2021
- US Account Manager of the Year in 2019 and Special Achievement Award in 2020
Senior Growth Manager
Taboola
06.2016 - 12.2018
- Responsible for onboarding Taboola's highest priority mid-market and enterprise advertising clients while helping them develop cohesive native advertising strategies
- Keys to success included deep understanding of audience acquisition goals, performance on other channels, and setting expectations for each campaign phase
- Helped define best practices for onboarding new clients including crafting creative messaging, setting up campaign structures, and providing timelines for when optimizations should be made
- Assisted with campaign and creative optimizations to capitalize on early learnings while coaching clients on what levers should be pulled based on the data
- Up-sold clients on new product offerings and international opportunities
- Overachieved every quarterly revenue and retention goal
- Leveraged new customer feedback to provide product team feature requests clients need to scale on Taboola
Senior Account Manager
Madison Logic
01.2013 - 05.2016
- Served as primary point of contact post sale for Madison Logic's largest B2B clients
- Helped clients create account based marketing campaigns by identifying target accounts, advising appropriate content messaging, and by leveraging intent data to enrich targeted promotions
Inside Sales and Client Service Representative
EDGAR Online
06.2011 - 01.2013
- Assisted financial service clients in utilizing tools to more efficiently access SEC data
Education
BA - Corporate Communications
Susquehanna University
2011
Skills
- Scaling Retail Media Networks
- Category Commerce Problem Solving
- Retention and Revenue Strategies
- Strategic Account Planning
- Relationship Building
- Detail Oriented and Organized
- CPM and CPC Campaign Optimization
- Jira/Tableau/Salesforce/Slack/ChatGPT
Timeline
Senior Partner Success Manager
Criteo
12.2022 - Current
Senior Account Manager
Appier
03.2022 - 12.2022
Senior Account Manager, Performance Strategist
Taboola
01.2019 - 03.2022
Senior Growth Manager
Taboola
06.2016 - 12.2018
Senior Account Manager
Madison Logic
01.2013 - 05.2016
Inside Sales and Client Service Representative
EDGAR Online
06.2011 - 01.2013
BA - Corporate Communications
Susquehanna University