Results-driven sales professional with over 10 years of experience developing innovative sales strategies in various markets. Proven track record of increasing revenue, expanding market share, and building long-lasting client relationships.
Overview
13
13
years of professional experience
Work History
National Sales Lead
Mindspace
12.2023 - Current
Oversee a $20M pipeline across 6 locations: San Francisco, Philadelphia, NYC, Miami & Washington, D.C
Manage 200,000 sq ft of flex office space, driving the qualification, touring, and conversion of leads to membership agreements for SMB, MSE, and Enterprise clients
Lead a team of 5 Sales Managers, mentoring and improving performance through training and goal-setting
Spearheaded a task force to revamp the underperforming San Francisco location, increasing occupancy by 40% and revenue by 50% YOY
Launched pre-opening sales and marketing campaigns for new Miami and NYC sites, successfully driving initial sales and brand presence
Developed and implemented new outreach campaigns, leading to higher lead generation and conversion
Built and nurtured key relationships with commercial real estate brokers across 5 markets
Led contract negotiations, collaborating with the legal team to optimize terms for both Mindspace and clients
Collaborated with marketing on PPC ad campaigns, SEO, and SEM to generate quality leads.
Regional Sales Lead
Mindspace
07.2022 - 12.2023
Managed a $9M sales pipeline across D.C., Philadelphia, and San Francisco
Led and trained a team of 2 sales managers, driving success across multiple locations
Built strong commercial real estate broker relationships and executed outreach campaigns.
Sales Manager
Mindspace
05.2021 - 06.2022
Secured key accounts and increased occupancy by 84% within 18 months
Generated $2M in revenue, while growing average desk rates by 7% YOY
Managed full sales cycle for a 30,000 sq ft coworking space
Achieved an 80% member retention rate by focusing on relationship-building and customer service.
Area Director, Business Travel Sales
Remington Hotels
08.2016 - 09.2020
Oversaw corporate accounts for 2 boutique hotel properties, increasing annual revenue by $5M
Negotiated RFPs and developed new business via cold calling and market analysis
Increased average daily rate (ADR) by 10% YOY through strategic partnerships and competitive analysis.
2 Time Pinnacle Winner 2017 & 2019; Top 25 Sales Managers in all Remington Hotels portfolio
Sales Coordinator
Park Hyatt
04.2016 - 08.2016
Coordinated sales efforts, providing key support to the senior sales team.
Front Office Agent
Rotana Hotels
01.2012 - 02.2014
Delivered excellent customer service and front desk support.
Education
Bachelor of Arts - Business Administration
American University of Science & Technology
Beirut, Lebanon
05-2011
Skills
Sales & Strategy
Customer Acquisition & Retention
B2B Sales / Enterprise Sales
Marketing
Lead Generation
Outbound
Contract Negotiation
Budgeting & Forecasting
Tools & Technology
Salesforce, HubSpot, Mondaycom, Zoominfo, Billcom
Hobbies and Interests
Soccer
Fitness
Hiking
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
French
Professional Working
Timeline
National Sales Lead
Mindspace
12.2023 - Current
Regional Sales Lead
Mindspace
07.2022 - 12.2023
Sales Manager
Mindspace
05.2021 - 06.2022
Area Director, Business Travel Sales
Remington Hotels
08.2016 - 09.2020
Sales Coordinator
Park Hyatt
04.2016 - 08.2016
Front Office Agent
Rotana Hotels
01.2012 - 02.2014
Bachelor of Arts - Business Administration
American University of Science & Technology
Similar Profiles
Emily IzabelleEmily Izabelle
Social Media Marketing Specialist at MindSpace by MindChampsSocial Media Marketing Specialist at MindSpace by MindChamps
Cluster Assistant Manager Marketing & Communications at The Westin Hyderabad Mindspace & The Westin Hyderabad Hitec CityCluster Assistant Manager Marketing & Communications at The Westin Hyderabad Mindspace & The Westin Hyderabad Hitec City