Chris DeMaso
New York,NY
Summary
Accomplished and results-driven executive with extensive experience in the electronic trading and enterprise sales space with solid trade contacts. Proven track-record of building and transforming businesses in both emerging and mature industry environments. Strong focus on relationship management, partnerships, and delivering profitable results.
Overview
20
20
years of professional experience
Work History
Global Sales Director
Sterling Trading Tech
01.2023 - Current
- Guided sales activities across global customer base consisting of asset mangers, broker dealers, hedge funds, proprietary trading firms and wealth management companies.
- Led high-performing sales team for consistent achievement of sales targets and growth objectives of $6.7 MM annual revenue
- Presented at industry conferences showcasing products/services offerings, increasing brand visibility and networking opportunities.
- Initiated strategic partnerships with distributors for expanded reach into international markets.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Expanded market share by identifying new business opportunities and establishing strong partnerships.
Sales Director Americas
Kaiko Digital Assets Data
08.2021 - 11.2022
- Hired as first US salesperson tasked with the build out of the crypto data and analytics team
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization's goals.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Launched successful marketing campaigns that generated an influx of qualified leads for the sales team to pursue further.
- Developed strong partnerships with external vendors to enhance product offerings and drive higher profit margins.
Global Data and Analytics Sales (Americas)
Deutsche Borse Group
08.2017 - 08.2021
- Responsible for the monetization of the Data and Analytics product suite in the Americas
- Driving and executing the strategy for the department's data and analytics offerings for Sell Side and Institutional clients, including the implementation of the global sales pipeline
- Successfully launched and sold new products in collaboration with senior business partners
- Developing marketing material and representing DBG Data and Analytics products at professional industry group meetings and conferences
- Engaging with clients to understand their needs and identify new areas of opportunity and growth
- Building business cases for new products and revenue streams and presenting to major stakeholders
- Responsible for new business revenue of $4.8 MM from new product offerings
- Continue to work with quantitative development team and global partners to develop value add product suite.
Director of Strategic Sales
ULLINK/NYFIX
09.2016 - 09.2017
- Directed Sales across Global customer base (Broker Dealer, Wealth Management, Asset Management, Hedge Funds and, Proprietary Trading firms.) Drive new business sales, capture market share and increase revenue for a Financial Technology company that provides multi asset connectivity and global trading solutions to the buy side and sell side community
- Manage 35+ client relationships, increasing revenue and production penetration within existing accounts through regular engagement and cross selling
- Actively identify and qualify prospective customers within the Buy/Sell Side Community (Low touch, High Touch, Risk Management, Back/Middle Office) Implemented Sales/Marketing Tactics and programs in order to exceed assigned territory objectives
- Primary ULLINK representative at tradeshows and other global industry events.
Director of Sales
TABB Group Research and Consulting
01.2015 - 09.2016
- Directing Sales across consulting, research and marketing solutions to Buy/Sell side and Fintech vendors with a focus on Equities, Fixed Income, Derivatives and Tabb Metrics (algorithmic venue and routing)
- Working with consulting team to guide market sizing, provide expertise to due diligence and risk management functions
- Exceeded 2015 quota of $1.8M
- Achieved Sales target of $2.4M across various practices and Territories
- Developed 4-5 quarterly sales campaigns leveraging Marketing, Analyst Team, coinciding with Events and outreach plans.
Managing Director/Partner Global Sales
River Cross Securities, Susquehanna International Group
01.2014 - 01.2015
- Directed global sales operations for alternative trading solutions and RiverCross platform
- Ran electronic algorithms for the broker-dealer community; managed key accounts
- Managed Strategic Relationships with 70+ Broker Dealer and Asset management customers
- Worked with senior management on FINRA/Compliance related Issues.
Vice President
Bank of America Merrill Lynch
11.2009 - 12.2013
- Global Electronic Trading Sales-Vice President (November 2009 -December 2013)
- Senior member of Global Execution Services (GES) team
- Responsible for selling algorithms, direct market access, and clearing services to broker/dealer and investment community (equities, options, futures)
- Prospected and sold BAML electronic offering to 50+ active client
- Generate revenue/volume year-over-year ($10.2MM annually)
- Forged partnerships with agency broker/dealer, market makers and proprietary trading firms
- Provide creative solutions for clients' trading needs through knowledge of global DMA and algorithmic trading for all asset classes
- Primary representative for BAML at tradeshows (SIA, STANY, STAC, STALA, TradeTech) and other industry functions.
North America Sales Executive
Fidessa Corporation
11.2006 - 10.2009
- Responsible for attracting new enterprise level business to the Fidessa trading and order management platform (Broker Dealers / Sell-Side Firms)
- Interact daily with C-level personnel for product demonstrations, proposals, RFI responses and contract negotiations
- Review and compare prospective client business needs with Fidessa capabilities for functional gap analysis
- Work closely with marketing to devise future product direction from client and prospect feedback
- Primary representative for Fidessa at tradeshows (SIA, STANY, STAC, STALA, TradeTech) and other industry functions
- Also responsible for up-sell of key existing client relationships with revenues exceeding $35MM annually.
Senior Sales Director
Citigroup Global Corporate and Investment Banking / Lava Trading LLC
11.2003 - 01.2006
- Responsible for new business licenses exceeding $4MM during 12 months ending 06.01.06
- Prospect new business, negotiate strategic contracts, expand existing business and manage key accounts
- Oversee global client base consisting of large asset managers and hedge funds as well as middle to top-tier sell-side institutions including 4 of the top 20 investment banking firms
- Possess substantial knowledge of electronic trading systems and venues, ECNs, order types, FIX connectivity, trade routing and order handling, and OMS vendors
- Manage client interface with equities trading platform including the integration of proprietary algorithms and third-party vendors
- Market OMS, Liquidity Access front-end, and DMA/Algorithms in addition to API connectivity to Lava's proprietary execution back-end.
Partner
Primex Trading LLC
02.2001 - 11.2003
- Generated new business for the Primex Auction System (a facility of NASDAQ); signed contracts with over 45 broker-dealers, hedge funds, and Electronic Communication Networks (ECN's)
- Forged new relationships with top executives, head traders, and technology specialist of over 100 broker-dealer & market maker firms
- Facilitated trading system integration with Order Management Systems, ECN's and third-party vendors
- Enhanced the development of Primex by aiding the flow of communication between NASDAQ and Primex
- Managed Primex's overall business including marketing, contracts, trade support and IT.
Senior Regional Sales Manager
Interactive Data Corporation, Institutional Market Information Division
07.1999 - 02.2001
- Generated over $1MM in annual revenue
- Introduced new software solution (B2B internet-delivered real-time financial market data)
- Cultivated key relationships with CFO's, CIO's and Portfolio Managers of leading financial institutions
- Managed new business with software developers, financial service providers, and system integrators
- Helped create marketing campaign, innovative internet service, and on-going product development.
Account Manager
Bloomberg Financial Markets
03.1997 - 07.1999
- Generated revenue totaling $100K per month, ranked #3 among sales force of 150+
- Managed sales team responsible for Manhattan mid-size broker/dealers (approximately 250 accounts)
- Sold Bloomberg's integrated products (i.e
- Bloomberg Tradebook, Data License and Portfolio Trading)
- Demonstrated technical and conceptual analysis by helping clients to fully utilize Bloomberg.
Government Bond Broker
Garban, LLC
10.1993 - 03.1997
- Managed institutional accounts dealing in 30-year mortgage-backed pass-through securities, including GNMA's, FNMA's, mortgage derivatives and government securities
- Facilitated transactions between approximately 20 Primary Dealers; volume exceeding $50MM daily.
Education
Bachelor of Arts - Economics & Business Administration
State University of New York - Albany
Albany, NYSkills
- Business Development
- Revenue Growth
- Strategy
- Trading Systems
- Order Management
- Market Structure
- Equities/Futures/Options/Crypto/Derivatives/Fixed Income
- Consulting, Risk Management
- Contract Negotiations
- Proficient in MS Office, MS Excel, Bloomberg and Salesforce
- Business Intelligence Solutions
- Sales Pipeline Management
- Industry Networking
Affiliations
Security Traders Association of New York (Past Director)
Timeline
Global Sales Director
Sterling Trading Tech
01.2023 - Current
Sales Director Americas
Kaiko Digital Assets Data
08.2021 - 11.2022
Global Data and Analytics Sales (Americas)
Deutsche Borse Group
08.2017 - 08.2021
Director of Strategic Sales
ULLINK/NYFIX
09.2016 - 09.2017
Director of Sales
TABB Group Research and Consulting
01.2015 - 09.2016
Managing Director/Partner Global Sales
River Cross Securities, Susquehanna International Group
01.2014 - 01.2015
Vice President
Bank of America Merrill Lynch
11.2009 - 12.2013
North America Sales Executive
Fidessa Corporation
11.2006 - 10.2009
Senior Sales Director
Citigroup Global Corporate and Investment Banking / Lava Trading LLC
11.2003 - 01.2006
Partner
Primex Trading LLC
02.2001 - 11.2003
Senior Regional Sales Manager
Interactive Data Corporation, Institutional Market Information Division
07.1999 - 02.2001
Account Manager
Bloomberg Financial Markets
03.1997 - 07.1999
Government Bond Broker
Garban, LLC
10.1993 - 03.1997
Bachelor of Arts - Economics & Business Administration
State University of New York - Albany
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