Chris Diebling
Austin,TX
Summary
Results-driven marketing and operations professional with a passion for executing strategic marketing initiatives and optimizing sales processes to enhance occupancy rates and improve resident retention.
Overview
11
11
years of professional experience
Work History
Director of Marketing
Sandalwood Management
02.2020 - 12.2024
- Managed the marketing of 50 multifamily properties nationwide
- Updated Yardi/Rent Cafe websites with imagery and SEO-focused copy to improve organic search rankings
- Implemented Google My Business listing strategies to improve SEO performance and user experience
- Performed quarterly audits on ILS profiles to ensure appealing and accurate listings
- Conducted monthly meetings with 3rd party digital marketing agency resulting in a 300% increase in conversions over 6 months
- Decreased the cost of items like signage, collateral and 3D floor plans by 20-40% by negotiating pricing and utilizing new vendors
- Developed and implemented best practices and strategic reputation management initiatives to increase ratings
- Designed brochures, pricing sheets, eblasts and gorilla marketing flyers for onsite teams
- Spearheaded the implementation of AI lead nurturing tool to increase the speed of responses
Director
Generational Consulting
12.2020 - 02.2022
- Developed marketing outreach strategy to drive new business opportunities
- Assisted in the development of keynote speeches, breakout sessions, and lunch & learns
- Created process to streamline onboarding and understanding of client needs
- Created email lead generation campaign resulting in 37% open rate and 25% CTR
- Conducted post-event follow up interviews to receive client feedback and obtain referrals
Director of Student Marketing
Trinity Property Consultants
11.2019 - 11.2020
- Managed marketing activities for all 23 Trinity student housing properties
- Created organic social media metrics for student portfolio to track and incentivize onsite team
- Developed a daily/weekly/monthly property marketing checklist for onsite teams
- Renegotiated digital and social media management contract saving the portfolio $9k/ month
- Updated Entrata websites with content and imagery as needed
- Managed internal team members and agency partners on the development of virtual tours, collateral, floor plans, signage, etc
- Audited each property's ILS packages and made recommendations to Regional Managers
Sr Business Development Executive
Enchill Property Management Consulting
05.2018 - 07.2019
- Developed national pipeline of student and multifamily properties in need of leasing, marketing, or training assistance
- Analyzed weekly/monthly leasing numbers & market surveys, marketing initiatives & spend and onsite team performance
- Developed proposals based on property needs and closed contracts with owner/management teams
- Provided marketing recommendation on websites, collateral, digital/social ads & spend and renewal incentives/specials
- Negotiated contracts with marketing agencies for clients and oversaw project development/implementation
- Developed monthly marketing calendars for client properties
- Provided ongoing support and training to Enchill PMC Leasing Specialists
- Interviewed qualified candidates and hired employees for Traveling Leasing Specialist position
- Directed property lifestyle shoots for photography to be used on website, collateral & social ads
- Generated $400K+ in first 6 months of 2019
Business Development Executive
Catalyst Marketing
09.2015 - 03.2018
- Developed process and pipeline to grow agency outside Campus Advantage owned & managed assets
- Reviewed prospect/client marketing initiatives, spend and results
- Recommended marketing strategies/plan based on client needs, budget and goals
- Played integral role in developing and implementing Catalyst's reputation management platform
- Delivered in-person and virtual presentations to agency prospects & clients on branding, website dev, SEO, digital/social ads, reputation management services, etc
- Presented marketing services to Campus Advantage's C-Suite prospects & clients alongside their VP of Business Development
- Exceeded revenue goals in both 2017 & 2018
Leasing and Marketing Manager
Greystar
03.2014 - 08.2015
- Responsible for marketing and leasing of 250-unit luxury apartment community
- Spoke at and represented company/property at Apartment Association, Chamber of Commerce and various networking functions
- Strong ability to multitask between prospects, residents and vendors
- Conducted weekly market survey to gauge market fluctuation and changes
- Developed cross marketing relationships with local businesses
- Maintained above 40% closing ratio
Education
Bachelors - Rhetorical Communication Science
University of Wisconsin-Madison
Madison, WISkills
- Analytics and SEO
- Brand development
- Content development
- Reputation management
- AI tool implementation
- Vendor negotiation
Timeline
Director
Generational Consulting
12.2020 - 02.2022
Director of Marketing
Sandalwood Management
02.2020 - 12.2024
Director of Student Marketing
Trinity Property Consultants
11.2019 - 11.2020
Sr Business Development Executive
Enchill Property Management Consulting
05.2018 - 07.2019
Business Development Executive
Catalyst Marketing
09.2015 - 03.2018
Leasing and Marketing Manager
Greystar
03.2014 - 08.2015
Bachelors - Rhetorical Communication Science
University of Wisconsin-Madison
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