Chris Elsbury
Atlanta,GA
Summary
Seasoned consumer & shopper insights professional with over 25 years experience in both consultative supplier-side seller-doer roles & CPG client-side experience. Proven ability to develop new business through fostering deep client relationships. Excellent work-ethic as well as communication, analytical and problem solving skills
Overview
24
24
years of professional experience
Work History
Vice President, Account Growth
Material (LRW)
03.2014 - 06.2023
- Between 2014 and 2018, generated between $1-$2.4M annually in seller-doer role with range of clients
- Opened up relationships for LRW based on personal network with Arby's, Cox Automotive, Hill's Pet Food and also won business to expand LRW's penetration of accounts such as Kimberly-Clark and Michelin
- Initiated relationship with The LEGO Group in 2015 via winning several small custom engagements with US team
- in 2018, lead development of new business pitch to win $6M annual tracking engagement for LEGO (LRW won from initial list of 20 research companies)
- Was responsible for both strategic account management and team leadership with goal of driving meaningful enhancements in way LEGO used insights to move their business forward (by 2023, account grew to $11m via addition of two new tracking programs and various custom studies)
Director, Foodservice & On-Premise Insights
THE COCA-COLA COMPANY
05.2011 - 03.2014
- Provided consultative support to identify solutions to address business needs
- Developed innovative research approaches to gather new insights
- Interpreted complex research to reach simple and insightful conclusions
- Managed a professional team, responsible for over $3.5mm in Custom Research in 2013
- Regularly presented research findings to both Coca-Cola Senior Management and Coca-Cola's largest foodservice customers (Wendy’s, Domino’s, Subway etc)
- Developed and lead commercialization of Coca-Cola’s largest foodservice segmentation study, DINE, including consulting directly with Coca-Cola Customers to share insights,
Senior Research Manager
The Coca-Cola Company, Retail & Shopper Insights
08.2009 - 05.2011
- Provided actionable custom research recommendations to assist Shopper Marketing and Commercial Leadership teams in development of strategies, tactics & plans
- Designed, executed & commercialized a range of major research initiatives
- Responsible for $1.2m budget of qualitative & quantitative research in 2010
- Developed framework of recommended Shopper Custom Research approaches to help build capability among Shopper Marketing & Commercial Leadership clients
Research Manager
Colgate-Palmolive
04.2007 - 08.2009
- Managed consumer & shopper research for Speed Stick & Lady Speed Stick
- Responsible for $1.5m budget of qualitative & quantitative research in 2008
- Executed wide range of consumer (A&U, concept development, brand health) and shopper (segmentation, packaging, portfolio optimization) research engagements
- One of eight worldwide Colgate insight professionals selected to participate in inaugral Colgate Insight Leader’s Challenge in 2008
Director
Ipsos Insight
04.2005 - 04.2007
- Was responsible for developing & expanding business relationship with key CPG clients
- Provided consultative support in annual research planning & in developing specific research to address business needs
- Annual sales of approximately $2mm
- Regularly presented strategic research results to CPG clients
- Provided research on both strategic (segmentation, attitude & usage, habits and practices) & tactical engagements (concept, product & pack testing, line optimization)
Senior Manager
ACNielsen International Research
05.2001 - 04.2005
- Provided customized research with focus on multi-country studies
- Used other ACNielsen data sources (Homescan) to add value to research findings
- Winner of Nielsen Global “Excellence” Award in 2004 for Segmentation Case Study
Senior Manager
Market Equity, Synovate
08.1999 - 04.2001
- Designed and managed qual & quant projects (moderated over 75 focus groups)
- Promoted 3 times in less than two years
- Lead firm’s graduate recruitment efforts
Education
Bachelor of Commerce - Management & Marketing
Curtin University of Technology
Perth, WA Australia12.1995
Skills
- Proposal Writing
- Data Analysis and Interpretation
- Report Writing
- Presentation Delivery
- Strategic Account Planning
- Team Leadership
Timeline
Vice President, Account Growth
Material (LRW)
03.2014 - 06.2023
Director, Foodservice & On-Premise Insights
THE COCA-COLA COMPANY
05.2011 - 03.2014
Senior Research Manager
The Coca-Cola Company, Retail & Shopper Insights
08.2009 - 05.2011
Research Manager
Colgate-Palmolive
04.2007 - 08.2009
Director
Ipsos Insight
04.2005 - 04.2007
Senior Manager
ACNielsen International Research
05.2001 - 04.2005
Senior Manager
Market Equity, Synovate
08.1999 - 04.2001
Bachelor of Commerce - Management & Marketing
Curtin University of Technology
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