Chris Frazier,CMCA
Austin,TX
Summary
Proven manager with 17 years of experience in driving results, leading teams, and setting new standards across all departments. Strong business and commercial acumen. Excels at anticipatory service.
Overview
16
16
years of professional experience
1
1
Certification
Work History
HIGH-RISE GENERAL MANAGER
AUSTIN PROPER HOTEL & RESIDENCES
Austin, TX
06.2022 - Current
- Manage all aspects of operations for a luxury high-rise in Downtown Austin, TX. The Austin Proper Residences is the most expensive real estate per square foot in Texas.
- Collaborate closely with both the Master and Residential Association Board of Directors, ensuring that the policies, procedures, resolutions, and objectives set forth by the Board are accomplished.
- Responsible for association fiscal oversight, including monthly financial statement review and comprehension, and developing the association's $3M annual budget for board approval.
- Maintain a comprehensive understanding of the Association's governing documents, rules, regulations, and legal obligations.
- Maintain a thorough Preventative Maintenance Plan.
- Establish and maintain Building Emergency Guidelines.
- Work alongside hotel management to facilitate an excellent resident experience, including onsite activations, resident appreciation events, and monthly social gatherings.
HOTEL GENERAL MANAGER
ARRIVE HOTELS BY PALISOCIETY
Austin, TX
10.2018 - 06.2022
- Worked with ownership, architects, and contractors to facilitate build of a $30M hotel with three F&B outlets in Austin, TX
- Developed F&B programming for three high-volume outlets, including Vixen’s Wedding which won 'Best New Restaurant' in 2019 in multiple publications
- Implemented Hospitality Training Program to include best practices and SOPs
- Implemented tech stack for hotel including POS, CRS, PMS & GMS
- Assisted in the preparation of the initial post-development budget of $5.2M
- Developed strategies to maximize profits through cost control and revenue generation initiatives.
- Reviewed financial statements and reports to assess operational performance against budget targets.
DIRECTOR OF SALES & MARKETING
GRADUATE HOTELS
Tempe, AZ
02.2015 - 10.2018
- Effectively developed and implemented sales and marketing strategies for all segments within the Tempe market.
- Assigned to Director of Sales Task Force for Graduate Brand.
- Developed and managed the sales and marketing budget of approximately $100k.
- Assisted in preparing annual revenue budget and annual marketing plan with General Manager, presented to asset managers and ownership.
- Worked closely with the Revenue Manager to ensure proper pricing and yield strategies were in place to exceed budget and/or forecast.
- Increased RevPAR Index by 27% in 2016 and 12% in 2017.
- Increased Occupancy by 45% in 2016 and 12% in 2017.
- Demonstrated ability to motivate, cultivate, and mentor a high-performing team.
- Assisted in migration from RoomKey PMS to Opera.
- Identified new markets and developed strategies to capture them.
SENIOR SALES MANAGER
FOREVER RESORTS
Scottsdale, AZ
05.2008 - 02.2015
- Exceeded sales goals set forth by management for a major concessionaire of the National Park Service
- Created best practices and SOPs that were pertinent to department operations and flow
- Assigned and managed projects including property migrations, customer surveys and loyalty programs
- Authored the Forever Resorts Training Manual for our point of sales systems Opera and Itinio
- Trained new sales agents
- Attended industry trade shows and conferences as a product specialist
- Assisted in allocating companies marketing budget of ~$500k
- Traveled and performed houseboat sales presentations and trained Forever Resorts’ network of National Travel Agencies
- Managed reputation management via Yelp, Trip Advisor and Facebook
Education
BS - Tourism Development & Management
Arizona State University
Skills
- Financial planning
- Service Quality Improvement
- Relationship Building
- Interpersonal Skills
- Proficient in Microsoft Office applications
- Professional Development
- P&L Management
- Vendor Sourcing
- Project Management
- Client Relations
Certification
- CMCA (certificate #24331)
References
- Noah Ellis, CEO/COO, 702.518.8850, noah@beihospitality
- Bree Carrico, Development + Operations, 830.279.2261, bree.carrico@alexamgmt.com
- Franklin Dusserre, Development + Operations, 512.884.7110, franklin@wilder-ways.com
Timeline
HIGH-RISE GENERAL MANAGER
AUSTIN PROPER HOTEL & RESIDENCES
06.2022 - Current
HOTEL GENERAL MANAGER
ARRIVE HOTELS BY PALISOCIETY
10.2018 - 06.2022
DIRECTOR OF SALES & MARKETING
GRADUATE HOTELS
02.2015 - 10.2018
SENIOR SALES MANAGER
FOREVER RESORTS
05.2008 - 02.2015
BS - Tourism Development & Management
Arizona State University
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