Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Core Competencies
Strategic Partners
Timeline
Generic

Chris Fredericks

Los Angeles,USA

Summary

Dynamic senior leader with over 15 years of experience in content strategy, omnichannel marketing, and cross-screen media solutions, driving impactful campaigns for B2C and B2B audiences. Expert in developing unified content and channel strategies that align with enterprise goals, optimize full-funnel performance (awareness, engagement, conversion, retention), and leverage emerging technologies such as AI-driven search and metadata optimization. Proven success in leading high-performing teams, fostering cross-functional collaboration, and delivering measurable outcomes through innovative, audience-centric content solutions.

Overview

22
22
years of professional experience

Work History

Vice President, Sales & Strategic Partnerships

TVadSync
01.2014 - Current
  • Company Overview: Leading TV data and analytics company specializing in AI-driven content solutions and cross-screen measurement
  • Led Unified Content & Channel Strategy: Developed and executed an integrated omnichannel strategy that aligned content creation and distribution with campaign goals across linear TV, CTV, digital, and social platforms, driving $50M in revenue.
  • Created a groundbreaking cross-screen targeting model using smart TV 1:1 household data and automated content recognition (ACR) to deliver modular, channel-native content, reconnecting upper-funnel TV exposure with lower-funnel digital conversions.
  • Designed “TV Viewing Tribes” by applying metadata (e.g., themes, moods, keywords) to audience segments, enhancing discoverability for AI-powered search and voice assistants while improving engagement and conversion rates.
  • Drove Full-Funnel Campaign Success: Spearheaded over 1,000 campaigns for B2C and B2B audiences, optimizing content for awareness, engagement, conversion, and retention across platforms (email, social, video, web, paid media).
  • Collaborated with analytics teams to define content KPIs, analyze performance, and implement continuous testing to optimize messaging, format, and channel strategy, resulting in a 60% renewal rate and 74% gross margins.
  • Ensured content was discoverable in emerging formats (e.g., AI Overviews, featured snippets) by integrating structured data and modern SEO practices.
  • Led High-Performing Teams: Managed a 10-member national team of content strategists, sales professionals, and developers, fostering a collaborative culture that improved closing ratios and client retention.
  • Upskilled team capabilities in omnichannel content creation and AI-assisted tools, ensuring alignment with enterprise goals and audience needs.
  • Managed Strategic Partnerships & Budgets: Secured partnerships with Vizio, LG, The Trade Desk, and DirecTV, aggregating household-level data to enhance content performance.
  • Oversaw content budgets, ensuring efficient resource allocation for production and campaign activation.
  • Innovated Content Delivery: Streamlined client engagement by integrating technical experts into the content strategy process, leveraging HubSpot and Reply IO for customized campaigns that fueled brand loyalty and scaled impressions.
  • Key Achievements:
  • Scaled business from zero to $50M in billings through innovative content and channel strategies.
  • Tripled average order size with audience segmentation and contextual alignment.
  • Increased renewal rates from 50% to 60% through data-driven optimization and client-centric processes.

VP Business Development, Audio Content

Conneplex Audio Ads
11.2010 - 12.2013
  • Company Overview: Carrier-grade CRM platform specializing in personalized audio messaging
  • Developed Content & Channel Strategy for Mobile: Built a first-to-market SaaS platform for mobile audio insertions, creating personalized, conversion-driven content that enhanced brand loyalty across B2C audiences.
  • Partnered with product teams to design actionable audio messages bridging pre-call setup gaps, optimizing content for engagement and retention.
  • Led Omnichannel Campaign Execution: Strategized and executed campaigns for global wireless carriers (e.g., T-Mobile, Sprint, Virgin Mobile), integrating audio content with CRM platforms to drive customer engagement.
  • Defined performance metrics and applied insights to refine messaging, resulting in a 25% increase in customer engagement and a 9% reduction in churn.
  • Managed Teams & Partnerships: Led a 4-member team of senior account directors, overseeing $15M in recurring revenue and securing partnerships with carriers across the USA, Latin America, and Asia.
  • Key Achievements:
  • Increased average revenue per user by 20% through targeted content strategies.
  • Reduced customer care calls by 7% with optimized audio content delivery.

Co-Founder & Head of Sales

Media Makers LLC
01.2004 - 12.2010
  • Company Overview: Boutique agency specializing in branded sports and entertainment integrations
  • Crafted Content-Driven Sponsorship Strategies: Directed branded content and sponsorship integrations across TV, digital, and live events, creating high-concept storytelling that drove brand awareness and engagement.
  • Conducted multi-tiered property evaluations to align content with audience emotions, maximizing impact for brands like Toyota, Sony, and Warner Bros.
  • Led Global Teams: Recruited and trained sales teams across three continents, fostering agility and alignment with creative and marketing stakeholders.
  • Secured Strategic Partnerships: Closed $100M+ in global sponsorship deals with properties like Cirque Du Soleil, Live Nation, and NBC, optimizing content for omnichannel distribution.
  • Key Achievements:
  • Secured seed funding for startup with Williams Worldwide Television.
  • Delivered partnerships that enhanced brand visibility across multiple channels.

Education

Bachelor of Science - Business Administration

California State University at Dominguez Hills
Carson, CA

Associate Arts Degree - undefined

Santa Monica College
Santa Monica, CA

Skills

  • Business growth and marketing strategies
  • Cross-functional team leadership
  • Public speaking
  • Proposals and presentations
  • Business storytelling
  • Sales and marketing leadership
  • Team leadership
  • Relationship building
  • Decision-making
  • Critical thinking

Affiliations

  • Interactive Advertising Bureau (IAB)
  • Consumer Technology Association (CTA)
  • National Association of Broadcasters (NAB)
  • Media, Entertainment, and Technology Alliance (METal)
  • World Digital Media (WDM)

Core Competencies

Content Strategy, Omnichannel Marketing, Full-Funnel Campaign Execution, Cross-Screen Measurement, Modern SEO & AI-Powered Search, Audience Segmentation, Team Leadership, Stakeholder Management, CMS & Marketing Automation, Data-Driven Optimization, Brand Awareness, Business Outcomes Attribution.

Strategic Partners

The Trade Desk, DirecTV, Vizio, LG, Basis Technologies, Influential Networks, ViacomCBS, NBC, Paramount, Honda, Toyota, NBA, Lionsgate, Starz.

Timeline

Vice President, Sales & Strategic Partnerships

TVadSync
01.2014 - Current

VP Business Development, Audio Content

Conneplex Audio Ads
11.2010 - 12.2013

Co-Founder & Head of Sales

Media Makers LLC
01.2004 - 12.2010

Associate Arts Degree - undefined

Santa Monica College

Bachelor of Science - Business Administration

California State University at Dominguez Hills

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