Forward-thinking COO with proven record of accomplishment in construction and home service businesses during 9+ year operations career. Driven and ambitious change manager dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations. Diligent in driving profit maximization through multifaced business approaches.
Overview
9
9
years of professional experience
Work History
Chief Operating Officer
TWT Exteriors & Roofing
Austin, TX
07.2019 - Current
Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
Directed technological improvements, reducing waste and business bottlenecks over 8%.
Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
Achieved ROI of 50X on combined marketing activities to drive new client revenue.
Supported and supervised team of 10 sales and operations professionals.
Oversaw business-wide changes to modernize procedures and organization leading to 8% increase in Net Income.
Implemented total company rebranding campaign including rebranded / redesigned logo, new website, ongoing SEO management, client capture automation initiatives, response process changes and social media advertising programs.
Instituted sales and scheduling process changes to increase and validate profit margins prior to bidding and add accountability to bidding and install process.
Senior Consultant
Home Service Industry
Austin, TX
01.2018 - 07.2019
Contributed to success of client's organization by improving performance, motivation, job satisfaction, hiring practices, training programs and management systems.
Prioritized projects and project tasks depending upon key milestones and deadline dates.
Interfaced with field managers to establish pricing for clients consistent with company's financial objectives.
Identified business issues through careful collaboration with key stakeholders.
Developed business development program from start to finish.
Directed creation and development of all marketing materials including social media presence
Implemented technician training and CRM utilization policies and procedures
Evaluated clients' needs and created plan of action to provide solutions.
Formulated additional recommendations and solutions with attention to client’s needs, capabilities and limitations.
COO / CMO
Mosquito Squad Of Georgetown-KIlleen & Waco
Georgetown, TX
01.2014 - 02.2018
Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
Developed strategies to incorporate PR and media to further enhance brand and build market share.
Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Mitigated risks by staying current on changes in federal and state laws and communicating those changes to team members.
Increased consumer retention by 17% by reactivating dormant consumers through email and social media retention campaigns.
Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
Compiled product, market and customer data to forecast accurate sales and profit projections.
Supervised employees and employee training to communicate best practices, optimize productivity and decrease process lags.
National Product Manager
COMEX USA
Nationally, CO
01.2012 - 01.2014
Managed benchmarks, product demonstrations and testimonials for performance evaluation.
Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
Consulted with product development teams to enhance products based on customer data.
Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to marketing approaches.
Designed product line additions and training program to fully engage 200 sales representatives in 25 regions on product use, technical specifications, ancillary products, roofing knowledge, and industry-specific sales tactics. Results: Significantly increased won jobs company-wide while facilitating sales rep growth through additional revenue stream.
Oversaw and reviewed field product issues; Negotiated with contractors while expanding product line; Coordinated project complaint reviews and issued finding to management. Results: Reduced replacement obligations; increased company reputation with key contractors.
Education
Bachelor of Science - Business Administration
Oglethorpe University
Atlanta, GA
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Operations oversight
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.