Chris Gould
Apple Valley,MN
Summary
Digital Marketing Executive offering 17-year background planning, developing, managing and implementing digital marketing strategies across multiple industries.
Overview
17
17
years of professional experience
3
3
X Digital Director
Work History
Director, Measurement & Analytics
Haworth Marketing + Media
2022.10 - Current
- Implemented client marketing dashboards via Tableau: Leveraged advanced data visualization software, Tableau, to create and implement dynamic marketing dashboards for clients. These dashboards provided real-time metrics, enabling the clients to make informed decisions about their marketing strategies based on data-driven insights.
- Provided Google and Adobe Analytics insights: Conducted in-depth analysis of client's web traffic and user behavior using Google Analytics and Adobe Analytics. Identified trends, patterns, and opportunities for improvement. Presented these insights to clients to help guide their digital strategy and improve user engagement and conversion rates.
- Contributed to new business pitches: Actively participated in the development and presentation of business pitches to potential clients. This involved understanding client needs, creating tailored marketing strategies, and articulating the value proposition of our services, contributing significantly to business growth and acquisition of new clients.
- Implemented AI tools to streamline workflows: Introduced Artificial Intelligence tools into the operational process to streamline workflows, enhance efficiency, and reduce manual tasks. This not only improved productivity but also allowed the team to focus more on strategic initiatives and creative problem-solving.
- Created KPI frameworks for various clients: Developed and implemented comprehensive Key Performance Indicator (KPI) frameworks for multiple clients across various sectors. These frameworks enabled clients to accurately measure the effectiveness of their marketing campaigns and strategies, driving continuous improvement and ensuring alignment with business objectives.
- Managed brand and sales lift studies: Took the lead in conducting brand and sales lift studies to measure the impact of advertising efforts on brand perception and sales. These studies provided clients with quantifiable evidence of campaign success, contributing to better decision-making in future advertising investments.
Director, Business Development
Brandpoint
2022.05 - 2022.10
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Created reports and presentations detailing business development activities.
Digital Marketing Manager
Andersen Corporation
2021.04 - 2022.04
- Responsible for leading web team of 4 digital marketers specializing in content updates, analytics, SEO and design
- Set annual site performance goals and develop execution plan
- Increased year over year website revenue by 47%
- Implemented new SEO platform for the enterprise
- Partner with agencies and outside partners to improve user experience, SEO, and lead generation efforts
- Manage execution of A/B and multivariate tests on digital platforms
Director of Digital Marketing
Starkey Hearing Technologies
2019.05 - 2021.04
- Experience presenting results and digital strategy to senior leaders
- Developed new internal digital marketing agency
- Recruited and hired nine digital marketers specializing in website content, paid search and paid social
- Responsible for department budget and forecasting
- Provided career coaching, feedback and training opportunities to team members
- Led employee performance reviews and discussed improvement strategies with each team member
- Trained 30-40 employees on paid search, SEO, landing page testing, UX and email marketing
- Speaker at several company conferences and expos with focus on digital marketing
Sr. Manager, Digital Marketing
Starkey Hearing Technologies
2016.12 - 2019.05
- Coached and mentored new managers on my team on how to be an effective leader
- Increased monthly website traffic by 81%
- Increased monthly leads by 438%
- Achieved top search rankings for high volume terms
- Increased monthly website newsletter sign-ups by 800% using lead capture testing
Manager, Digital Marketing
Starkey Hearing Technologies
2015.01 - 2016.12
- Managed team of three digital marketers
- Coordinated with multiple departments on marketing campaigns focused on their specific goals
- Overhauled email marketing strategy and platform resulting in streamlined process which adheres to all email best practices including CAN-SPAM
Digital Marketing Strategist
Starkey Hearing Technologies
2013.04 - 2014.12
- Planned, implemented and maintained successful SEO strategies
- Optimized and reported on paid Facebook and search campaigns
- Planned and executed website and landing page testing
- Increased ecommerce revenue over 450%, conversion rate over 226%
- Prepared and presented reports every month to update stakeholders on performance and optimization opportunities
Strategic Marketing Manager
Digital River
2011.08 - 2013.04
- Increased ecommerce revenue for Electronic Arts, Nuance Communications and Microsoft through paid search and display advertising while maintaining specified ROI targets
- Met with clients several times a week to review ecommerce performance and marketing strategy
- Created A/B landing page tests for paid search and coordinated landing page & banner development process
- Agency lead for paid search, managed 3 digital analysts on our software team
- Performed regular forecasting of future revenue based on ad spend, search bidding and product launches
Senior Search Specialist
Campbell Mithun
2010.08 - 2011.08
- Developed keyword strategy, created ad copy and optimized campaigns for large food company
- Designated social media resource, managed over 500k in Facebook advertising
- Media strategy and optimization for Johnsonville, Red Baron, Toro, Frontier Communications, Best Western and others
- SEO research and recommendations for multiple clients
SEM/SEO Consultant
Chris Gould Consulting
2009.05 - 2010.08
- Helped local agencies and businesses with online marketing strategy and execution
- Services included paid search, SEO, ad trafficking, website development and staff training
- Managed all aspects of business including marketing, accounting, legal, employees
Digital Media Strategist
OLSON
2009.04 - 2009.10
- Launched and optimized ecommerce programs for Lee Jeans using paid search, Google Affiliate Network and comparison shopping engines
- Developed and executed online branding campaigns for Fifth Third Bank
- Responsible for planning, execution, optimization and reporting of all online campaigns
Assistant Interactive Media Planner
MRM Worldwide
2007.12 - 2009.04
- Executed paid search and display campaigns for Cheerios, Pillsbury, Yoplait, Betty Crocker and other General Mills Brands
- Performed audience and ad placement research by utilizing ComScore and Nielsen research tools
- Trafficked ad campaigns and managed all technical aspects using DoubleClick ad server
- Responsible for auditing and reconciling media billing for clients
Education
Bachelor of Arts - Communication
Saint John's University
Collegeville, MN2007
Skills
- Google Analytics
- Paid search
- Display advertising
- Facebook advertising
- A/B testing
- Ecommerce
- Consumer research
- Landing page testing
- Search engine optimization
- Team leadership
- Staff development
- Website optimization
- Experienced speaker
- Client facing experience
- Salesforce
- Business Development
Timeline
Director, Measurement & Analytics
Haworth Marketing + Media
2022.10 - Current
Director, Business Development
Brandpoint
2022.05 - 2022.10
Digital Marketing Manager
Andersen Corporation
2021.04 - 2022.04
Director of Digital Marketing
Starkey Hearing Technologies
2019.05 - 2021.04
Sr. Manager, Digital Marketing
Starkey Hearing Technologies
2016.12 - 2019.05
Manager, Digital Marketing
Starkey Hearing Technologies
2015.01 - 2016.12
Digital Marketing Strategist
Starkey Hearing Technologies
2013.04 - 2014.12
Strategic Marketing Manager
Digital River
2011.08 - 2013.04
Senior Search Specialist
Campbell Mithun
2010.08 - 2011.08
SEM/SEO Consultant
Chris Gould Consulting
2009.05 - 2010.08
Digital Media Strategist
OLSON
2009.04 - 2009.10
Assistant Interactive Media Planner
MRM Worldwide
2007.12 - 2009.04
Bachelor of Arts - Communication
Saint John's University
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