Chris Gould
Redondo Beach,California
Summary
Marketing Director with extensive expertise in leading transformative marketing strategies across diverse industries. With over 20 years of experience, has successfully driven exponential growth and innovation, including a 300% increase in leads and significant cost reductions through advanced automation and AI integration. Known for visionary leadership and a collaborative approach, excels in aligning executive teams and executing high-impact campaigns that consistently surpass revenue targets.
Overview
17
17
years of professional experience
Work History
Director of Marketing
Beach Boss Influencers
01.2023 - 01.2025
- Generated $500,000+ in revenue from a single virtual event in a new niche and to a new audience, by leading strategy, messaging, and automation—without a traditional sales team.
- Cut marketing production costs by over 30% through successful integration of AI-powered content and copywriting tools, while simultaneously increasing content volume and quality.
- Increased speed-to-market for marketing campaigns by 40%, streamlining workflows and leveraging automation to execute more campaigns in less time.
- Led marketing initiatives for a team of 7 executive founders, facilitating alignment across visionary stakeholders and accelerating decision-making on key strategic projects.
Director of Marketing
D1 Training
01.2021 - 01.2023
- Directly responsible for growing the company’s national footprint from less than 80 locations to over 300 locations open and/or territories sold.
- Completely overhauled national paid marketing efforts, culminating in 300%+ increase in leads while reducing our Cost Per Qualified Lead by 71%.
- Created completely new marketing campaigns via Facebook, Instagram, and Google AdWords platforms, along with introducing 4 new portal type pilots to significantly increase quality lead flow.
- Achieved new annual records for: total number of leads, total number of deals closed by way of organic leads, lowest cost per lead and lowest cost per quality lead.
- Established regular company cadences for all franchisees to join a monthly owner’s call, as well as quarterly review calls to cover best performing ads.
Director of Marketing
Gym Launch
01.2018 - 01.2021
- Directed both the Sales and Marketing departments, encompassing 21 employees.
- Assisted in achieving the $75 Million ClickFunnels award, making Gym Launch one of 7 companies worldwide to achieve the feat.
- Assisted in charity decisions made by GymLaunch to earn the first annual “2 Heart Award” from ClickFunnels, making Gym Launch the first recipient of this award by giving over $1 Million in charitable donations.
- Executed complete marketing efforts via Facebook, Instagram and Google AdWords platforms, spending on average between $100k and $150k monthly.
- Increased Lifetime Customer Value 180% for new customers.
- Managed entire enterprise of employees (Copywriters, Designers, Developers, Blog/Article Writers, Media Buyers, Sales Reps, Sales Managers, Trainers).
- Established company norms such as PTO policy, review process, standardized interview process, and feedback loop (Including to ownership team).
Director of Marketing
DJI Technology, LLC
01.2012 - 01.2017
- Served as DJI’s first US based employee, helping to establish business standards from day one for all US based operations and business needs.
- Directly responsible for exponential US based growth, increasing US operations from 1 employee to 103 employees.
- Facilitated the opening of 3 different Operations facilities, growing from 5k sq. feet to 180k sq. feet within 2 years.
- Established “Best Practices” for 4 different departments, including all KPIs and performance reviews.
- Directly involved with US based Sales, Logistics, IT and Customer Service, resulting in a $10 billion valuation of DJI as a whole.
Regional Operations Manager
Tolt Service Group
01.2008 - 01.2012
- Oversaw 70+ service technicians servicing CA, NV, AZ, NM and UT.
- Responsible for maintaining aggressive Service Level Agreements for 8 national accounts.
- Increased technician productivity by 21% collectively.
- Signed contract extensions with all 8 national accounts in 2012 – 2013.
- Decreased overtime by 29% year-over-year in CA alone, 20% cumulatively in 2012.
Education
Bachelor of Arts - Marketing
Saint Mary’s College of California
01.2003
Skills
- Marketing Strategy (Expert)
- Team Leadership (Expert)
- Advertising (Experienced)
- Communication (Expert)
- Automation (Experienced)
- Digital marketing
- Strategic planning
- Project planning
- Networking
Timeline
Director of Marketing
Beach Boss Influencers
01.2023 - 01.2025
Director of Marketing
D1 Training
01.2021 - 01.2023
Director of Marketing
Gym Launch
01.2018 - 01.2021
Director of Marketing
DJI Technology, LLC
01.2012 - 01.2017
Regional Operations Manager
Tolt Service Group
01.2008 - 01.2012
Bachelor of Arts - Marketing
Saint Mary’s College of California