Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Chris Guaty

Dallas,TX

Summary

Results-oriented Senior Account Executive with a proven track record of driving revenue growth and exceeding sales targets. Skilled in developing strategic account plans, negotiating high-value deals, and implementing data-driven approaches to maximize upsell and cross-sell opportunities. Strong relationship builder with a focus on customer satisfaction, resulting in increased client referrals and repeat business.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Director of Sales

Keepme
01.2024 - Current
  • Captured 176k of net new revenue for Q1 of 2024 (40% to goal for 2024)
  • Executed systematic prospecting, lead generation and network growth development strategy.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level.

Director of Sales

NUZUNA Zone Fitness
07.2020 - 08.2021
  • Responsible for a $270k revenue increase over a 5 month period across 5 new locations.
  • Developed company wide sales processes, and scalable lead generation that led to a 30% MoM growth.
  • Developed and promoted weekly, monthly and quarterly sales objectives.
  • Actively worked numerous initiatives directed to increase sales enablement through the training and development of our sales teams resulting in the rapid expansion of 5 new franchise locations.



National Sales Manager

Xponential Fitness
11.2018 - 07.2020
  • Guided 150+ new franchise studios over their first 6 months of new business operations to help boost pre-sales by 22% in 2018 and 28% in 2019.
  • Developed and directed weekly CRM training webinars for Club Ready POS software to facilitate the correct behaviors for lead management, sales forecasting, and reporting analysis that led to a 7% increase in new member conversion rates nationwide.
  • Supervised General Managers for 150+ franchise studios nationwide through daily phone calls and zoom meetings to ensure the execution of new sales, marketing plans, studio profitability, and client retention.
  • Designed and drove the national sales process for all franchisees, inclusive of full funnel lead management, CRM operations, grassroots marketing, and close out tactics.
  • Liaised with national marketing team on lead generation and company promotion to support market positioning and drive competitive advantages.
  • Developed sales strategies for geographical markets leveraging insights from customers, stakeholders and market trends.


Founder & CEO

Freedom Ride Indoor Cycling
03.2013 - 11.2018
  • Created and launched a successful new fitness brand that hit profitability within 6 months.
  • Reached avg monthly sales of 50k 6 months after opening.
  • Grew sales YOY by 10% by maintaining a meticulous sales process and lead gen funnel through digital ads, referral programs, and grassroots marketing.
  • Completed the sale of the company for a positive return on investment.

Director of Sales, West

LiveIntent
08.2011 - 03.2013
  • Sold 400k in first to market Email Display Advertising within the Southern California Region.
  • Managed a diverse portfolio of key accounts across various industries in order to maximize revenue potential within the region.
  • Provided expert guidance on product positioning, pricing strategy, and competitive analysis for the Western Region market landscape.

Senior Account Executive

PR Newswire/Marketwired
10.2007 - 08.2011
  • Closed 1.4 MIL over a 3-year period through heavy outreach and sales presentations to C-Level and other key decision makers for the sale of marketing syndication, Social Media Saas platform, and SEC filings.
  • Networked at events and prospected for new customers with diverse strategies.
  • Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.

Education

Bachelor of Arts - Communications

Seattle University
Seattle, WA
06.2000

Skills

  • Sales Statistics Analysis
  • Contract Management & Negotiation
  • Marketing Strategy Development
  • New Business Development
  • Objection handling
  • B to B sales
  • Pipeline Management
  • Consultative and relationship selling
  • Promotional sales events
  • Full Funnel Sales Process
  • Sales Presentations
  • Key account targeting
  • Lead generation

Certification


  • Miller Heiman - Professional Sales Certification
  • Hubspot- Marketing Hub Certification
  • HupSpot- Sales CRM Certification
  • Terminus- Account Based Marketing Certified

Languages

Spanish
Native or Bilingual

Timeline

Director of Sales

Keepme
01.2024 - Current

Director of Sales

NUZUNA Zone Fitness
07.2020 - 08.2021

National Sales Manager

Xponential Fitness
11.2018 - 07.2020

Founder & CEO

Freedom Ride Indoor Cycling
03.2013 - 11.2018

Director of Sales, West

LiveIntent
08.2011 - 03.2013

Senior Account Executive

PR Newswire/Marketwired
10.2007 - 08.2011

Bachelor of Arts - Communications

Seattle University

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Chris Guaty