Summary
Overview
Work History
Education
Skills
Credentials And Affiliations
Affiliations
Timeline
64
Chris Hardisty

Chris Hardisty

Harvard,MA

Summary

Seasoned digital commerce executive with over 21 years of experience leading growth and profitability for top apparel and accessories brands. Expert in scaling e-commerce businesses and enhancing digital marketing strategies. Strong track record in leveraging data analytics for exceptional customer experiences and operational improvements.

Overview

22
22
years of professional experience

Work History

PRESIDENT & CEO

ALEXIS RUSSELL JEWELRY
Boston, MA
09.2023 - 03.2025
  • Led strategic plans, growth initiatives, and operational efficiencies for the private equity backed Alexis Russell brand, including regular meetings with the founders and Board of Directors to review short and long-term priorities.
  • Directed full Shopify rebuild, overseeing 3rd party development to deliver a premium ring-buying experience.
  • Launched first-of-its-kind, 3D ring customization platform, enabling customers to fully design engagement rings and wedding bands, leading to substantial increases in both online engagement and checkouts.
  • Executed partnerships with influencers, content creators across both Instagram and TikTok to promote brand awareness, drive new customer acquisition, and analyze the platform's effectiveness as a sales channel.
  • Established company's first business intelligence tools by standardizing and expanding product data within Shopify to empower teams to make data-driven decisions around inventory optimization and onsite merchandising.

ECOMMERCE & PERFORMANCE MARKETING - CONTRACT

KENDRA SCOTT
Austin, TX
05.2022 - 02.2023
  • Contracted to fill vacant digital leadership role, serving as executive responsible for Kendra Scott's $200M ecommerce business, overseeing merchandising, performance marketing, UX, digital product, and web development (team size 20).
  • Achieved record double-digit sales and EBITDA growth for holiday season after inheriting declining revenues.
  • Guided wholesale ecommerce initiatives to enhance product visibility and conversion rates of KS products on the Amazon platform through ASM content optimization, image upgrades, and keyword search optimization.
  • Executed strategic initiatives to improve brand's newly launched Salesforce SFRA platform, focusing on content, mobile UX, and site speed, leading to a 15% increase in mobile PDP conversion rate and cutting page load times by 50%.
  • Launched new digital advertising initiatives, including CTV, YouTube, and Reddit campaigns to increase top of funnel awareness vs. previous single-focus on bottom of funnel only campaigns.

VP ECOMMERCE - CONTRACT

K-SWISS GLOBAL BRANDS
Los Angeles, CA
10.2021 - 04.2022
  • Consulted for brand to oversee DTC channel, tasked with doing full strategic overview of the ecommerce business, internal staff, and capabilities gaps for both K-Swiss and Palladium footwear brands.
  • Conducted full site audit and CRO optimization of web experience, reworking digital marketing spend to drive to drive a 30% YoY increase in Q1 sales vs. Q4's flat sales.
  • Led recruitment, hiring, and onboarding of permanent VP to oversee the business.

SVP ECOMMERCE & DIGITAL MARKETING

CLARKS
Boston, MA
05.2019 - 09.2021
  • Orchestrated strategic vision and digital transformation for Clarks' DTC business, scaling revenue from $60M to $100M through refined marketing investments, international expansion, and optimized online inventory availability.
  • Doubled annual profits by enhancing performance marketing spend across all media channels, including paid search, social, and Amazon Marketing Services-boosting ROAS by 40% through advanced audience segmentation, reduced spending across unnecessary keywords, and upgrading creative on paid social campaigns.
  • Led the transition to a centralized global customer care center, improving CSAT by 30%, reducing cost per headcount by 40%, and cutting contacts per order by 25%.
  • Managed and mentored a diverse team of 50+ professionals across merchandising, operations, web design, development, customer care, CDP, CRM, analytics, and digital media.
  • Directed commercial and technical operations through a multi-year digital transformation—building agile product teams, standardizing global operations, and streamlining product/content workflows.
  • Collaborated cross-functionally with IT, supply chain, planning & allocation, retail, and wholesale teams to align go-to-market strategies and optimize seasonal promotions.

VP RETAIL STORES AND ECOMMERCE

LACOSTE
New York, NY
06.2017 - 05.2019
  • Led strategy and execution for Lacoste's $250M Direct-to-Consumer business, overseeing 85 stores (full-price and outlet) and eCommerce platforms across the U.S., Canada, and Mexico.
  • Delivered double-digit comp sales growth annually by fostering a digital-first retail culture centered on customer experience over transactional results.
  • Oversaw 750+ corporate and field team members across retail operations, digital marketing, CRM, customer care, UX/UI, site personalization, and creative design.
  • Launched a streamlined CRM/loyalty program, tripling consumer opt-in rates at the point of sale through simplified processes and enhanced performance tracking.
  • Integrated omnichannel capabilities within Salesforce Commerce Cloud (Demandware), implementing endless aisle, BOPIS, and ship-from-store-driving ~10% incremental sales and reducing stockouts.
  • Engineered a holiday go-to-market strategy that boosted sales by 40% in the first season.

VICE PRESIDENT ECOMMERCE

PUMA NORTH AMERICA
Boston, MA
02.2012 - 06.2017
  • Scaled ecommerce revenue from $20M to $75M, achieving a 45% CAGR on EBITDA.
  • Led insourcing of key ecommerce functions, saving $2M annually in operational expenses.
  • Oversaw significant Order Management System implementation to move from a 3rd party managed warehousing and OMS solution to an internally managed solution.
  • Spearheaded a site replatform, immediately increasing traffic by 20% and delivering a radically enhanced mobile-first experience.
  • Implemented A/B testing and CRM segmented campaigns, improving revenue per visit by up to 15%.

DIRECTOR GLOBAL ECOMMERCE

THE TIMBERLAND COMPANY
Stratham, NH
02.2003 - 02.2012
  • Grew Timberland's global online business from $11M to $35M, quadrupling operating profits.
  • Expanded ecommerce into key international markets, localizing sites and payment systems.
  • Collaborated with both Supply Chain and IT teams to streamline DTC order fulfillment, increased order processing efficiency and reduced delivery times by 24 hours.
  • Launched Timberland's third-party marketplace strategy, driving 5% annual sales growth.

Education

Bachelors in Science - Accounting

BRIGHAM YOUNG UNIVERSITY
08.1999

Skills

  • Ecommerce & Retail Strategy
  • P&L Ownership
  • Consumer Goods Retail
  • DTC & 3P Marketplaces
  • Digital Technology Ecosystems
  • Business Intelligence
  • Team Builder
  • Cross-Functional Partnership
  • Dynamic Communicator
  • Transformation Leader
  • Brand and Performance Marketing
  • CRM & Loyalty
  • New Customer Acquisition
  • Merchandising
  • Online Content and SEO
  • UX and Personalization

Credentials And Affiliations

  • Digital Council, National Retail Federation Digital Council, 07/12 - present
  • Advisory Board, CommerceNext Executive Committee, 09/23 - present

Affiliations

DIGITAL COUNCIL: National Retail Federation Digital Council | since 2012

ADVISORY BOARD: CommerceNext Executive Committee | since 2023

Timeline

PRESIDENT & CEO

ALEXIS RUSSELL JEWELRY
09.2023 - 03.2025

ECOMMERCE & PERFORMANCE MARKETING - CONTRACT

KENDRA SCOTT
05.2022 - 02.2023

VP ECOMMERCE - CONTRACT

K-SWISS GLOBAL BRANDS
10.2021 - 04.2022

SVP ECOMMERCE & DIGITAL MARKETING

CLARKS
05.2019 - 09.2021

VP RETAIL STORES AND ECOMMERCE

LACOSTE
06.2017 - 05.2019

VICE PRESIDENT ECOMMERCE

PUMA NORTH AMERICA
02.2012 - 06.2017

DIRECTOR GLOBAL ECOMMERCE

THE TIMBERLAND COMPANY
02.2003 - 02.2012

Bachelors in Science - Accounting

BRIGHAM YOUNG UNIVERSITY

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