Cooking, Bible study, music, travel, skiing, carpentry/woodworking, kayaking, fishing, spending time with my children
Chris Hofmann
Kingston,MA
Summary
With a proven track record at Colonial Saw Company, I spearheaded initiatives that drove a 19% average product line growth over seven years through expert channel management and data-driven decision making. My leadership in cross-functional teams and knack for building strong partnerships highlight my teamwork and strategic vision, positioning me as a dynamic force in national product management.
Overview
25
25
years of professional experience
Work History
National Product Manager
Colonial Saw Company
01.2015 - Current
- Colonial Saw is the exclusive importer and master distributor of Lamello AG products in the United States. Lamello produces the finest-quality professional machinery in the woodworking industry and is known globally as the leader/innovator in patented connector technology. As the U.S. National Product Manager of the Lamello line, I have:
- Managed all vendor communication and the implementation of their aggressive market-penetration and brand-building strategy. Dovetailed U.S.-specific market trends and habits with that strategy and drove double-digit sales growth in nine out of the last ten years, with an average product line increase of 19% over a consecutive, seven year period.
- Managed purchasing, marketing, and sales teams for successful product launches, ensuring smooth collaboration between departments.
- Expanded distribution channels by identifying potential partners, developing dealer contracts, and building lasting relationships with retailers.
- Led training sessions for sales teams to ensure thorough understanding of product features, benefits, and unique selling points.
- Developed comprehensive sales reporting and forecasts based on historical data analysis combined with market trends, allowing for accurate budgeting and resource allocation.
- Improved product performance through continuous analysis of consumer feedback, surveys, and market trends.
- Maximized revenue growth by setting pricing strategies based on market research data, foreign currency exchange rate, importing costs, and internal cost analyses.
- Maintained positive vendor relations to build strong partnerships.
- Analyzed metrics to measure product performance.
- Documented user stories, specifications, and product features into detailed selling tools for inside teams and dealer channels.
- Liaised with clients to better understand business needs and current market landscape.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Managed product demonstrations and testimonials for performance evaluation.
- Directed planning and budgeting efforts.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
- Utilized data analytics tools to identify emerging trends in the industry, informing future product development priorities.
- Spearheaded trade show participation to increase brand visibility within domestic market (booth design, team strategy, special promotions, partner collaboration at other booths)
- Boosted product sales by developing and implementing strategic marketing plans.
National Inside Sales Representative
Tiger Payment Solutions
02.2014 - 12.2014
- Sold and supported electronic payment service solutions (credit card processing, ACH, payment portals).
- Recruited to focus primarily on industrial woodworking machinery vertical.
- Answered customers' questions regarding products, prices, and availability.
Owner/Principal
Curtis Motor Express LLC
06.2010 - 08.2013
- Managed day-to-day business operations. Heavy focus on logistics/planning and regulatory compliance.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed contract drivers and developed incentive programs for high-performance.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Organized and attended trade shows and special events to showcase services, network with other businesses and attract new customers.
Owner/Principal
Hofmann Joinery Inc.
03.2000 - 06.2010
- High-end architectural woodworking company, serving residential clientele in the metro Washington, DC market.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Managed financial aspects of the business, including budgeting, estimating, contracts, AP/AR, and financial/tax reporting.
- Consulted with homeowners and architects to assess needs and propose optimal solutions.
- Hired, trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
Education
Bachelor of Arts - English
University of New Hampshire
Durham, NH05-1995
Skills
- Product roadmapping
- Data-driven decision making
- Channel management
- Product documentation
- Product launch
- Go-to-market strategy
- Teamwork and collaboration
- Attention to detail
- Product vision and strategy
- Prioritization and execution
Interests
Timeline
National Product Manager
Colonial Saw Company
01.2015 - Current
National Inside Sales Representative
Tiger Payment Solutions
02.2014 - 12.2014
Owner/Principal
Curtis Motor Express LLC
06.2010 - 08.2013
Owner/Principal
Hofmann Joinery Inc.
03.2000 - 06.2010
Bachelor of Arts - English
University of New Hampshire
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