Multi-disciplinary creative who has a proven track record of success. Success in creating photo, video, and design assets that drive customer success. A motivated, system-oriented thinker that aims to ensure production and creative success
Overview
11
11
years of professional experience
Work History
Video Director/Producer
Power Digital Marketing
04.2021 - 11.2023
Associate produced multiple TV spots
Shot over 45 successful ad campaigns of multiple scales
Implemented a successful production gear locker for the production team bringing in over $100,000 in company savings and ensuring future profit in production sales
Collaborated with the creative strategy team on implementing successful strategies into ugc creative that drive marketing goals
Oversaw color grading of multiple tv spots
Oversaw and executed multiple photo shoots for major brands
Assisted creative leadership in implementing process updates to drive client success
Collaborated on multiple rfps and pitches for new business
Completed editing by cutting and arranging footage to create final versions of films.
Utilized lighting, camera angles and movement to create visual styles of films.
Coordinated with production team, producer and director to pinpoint creative vision, determine technical needs, and devise shooting schedule.
Produced marketing videos to help businesses increase revenue.
Directed actors and crews to create vision for films and bring scripts to life.
Completed pre-production planning such as setting budgets, hiring crew, and cast members and obtaining permits.
Creative Director
Self-employed
01.2013 - Current
Created and strategized photo and video for Outfront Media's southeast markets to market their billboard inventory to customers and create short videos advertising their markets in the Southeast
Coordinated with Stevens and Wilkinson Inc to document their 100th year as an architecture firm and create a mini documentary about company history
Coordinated with Harvard Debate Council to document students getting accepted into the debate program as well as cover fundraising and social events for go to press creative
Documented various fundraising events for the Emerging 100 leaders in Atlanta -Coordinated with Atlanta's tourism board to create content for 2016 Instagram Campaign -Created content in conjunction with Campfire Social for John C. Maxwell and I-Blaison -Created marketing content for Interfor Lumber Mills, documenting the rural Georgia Mills -Managed projects with MapMe Local in creating localized content for 4 Atlanta area Chick Fil A's
Coordinated with Uber Atlanta to highlight the companies humanitarian efforts in 2015 -Coordinated with ABV Agency on daily content creation and documentation for “The Outerspace Project” for 2015 and 2016
Designed innovative creative strategies to raise brand awareness and engagement for organization.
Monitored industry trends to keep creative materials fresh and engaging.
Developed strategic communication assets
Art Director
Outfront Media
02.2020 - 05.2020
Managed Client Discovery Meetings with account executives and sales directors Conceptualized relevant and unique ad campaigns with wider use strategies
Ensured creative that was produced stayed up to Outfront Studios standards in the San Diego market
Pitched relevant messaging campaigns amidst covid-19 crisis to brands like Blenders Eyewear, San Diego Padres and other companies amidst company wide initiative to assist brands during the crisis
Designed ad campaigns in a highly collaborative studio environment with other markets in the company like Los Angeles, Bay Area, Berkley and Atlanta
Helped existing clients refine messaging for their ad campaigns to be more clean, captivating and on brand as well as begin to grow their brand with more niche content
Implemented artistic vision to give art purpose and meaning.
Contributed to creative process through original ideas and inspiration.
Exercised and demonstrated use and mastery of elements of design to meet goals.
Enforced uniform style guide for project consistency across contributors.
Presented concepts, copy and art during internal and client reviews.
Assistant Photographer
Rank Studios
07.2016 - 07.2017
Assisted photographer Chris Rank in daily photoshoots for Delta, Cox Communications, Randstad and Manheim Auto Auctions
Edited images for corporate clients
Assisted in taking photos for corporate mixers
Managed equipment and monitor status of professional gear
Cataloged images in online database for clients to use
Assisted in lighting setup for headshots mobile photoshoots
Assisted in on location set design
Carried equipment from one shooting location to next.
Changed camera lenses and made small light adjustments.
Planned and prepared for on-location and studio shoots.
Kept photography equipment available, clean and working.
Education
Bachelor of Arts - Film
Georgia State University
Atlanta, GA
12.2016
Skills
Media Industry Expertise
Cross-Functional Collaboration
Project Management Expertise
Strategic Communications
Project Management
Creative Team Leadership
Campaign Development
Timeline
Video Director/Producer
Power Digital Marketing
04.2021 - 11.2023
Art Director
Outfront Media
02.2020 - 05.2020
Assistant Photographer
Rank Studios
07.2016 - 07.2017
Creative Director
Self-employed
01.2013 - Current
Bachelor of Arts - Film
Georgia State University
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