Chris Jashinsky

Develop and execute a sales strategy to market and sell Handle It products to and independent distributor network through the following functions:

• Develop sales from $2M annual to $22 million
• Develop & manage web, video, print, and social marketing channels
• Hire and manage an independent rep group to prospect, maintain, and grow our dealer network.
• Create training content to educate customers and dealers on how to effectively use our products
• Perform in person and virtual training sessions for our dealers
• Manage all aspects of Tradeshow presence
• Prospect and develop new dealers

• Managed 25 sales specialists by coaching on effective sales techniques, monitoring performance and offering helpful feedback.
• Hired and developed the inside sales team to ready themselves for growth opportunities at Generac.
• Developed, documented, and improved processes across all channels relating to sales activities.

• Managed and trained inside sales force to help them service existing dealers and develop new dealers
• Developed an independent manufacture rep team to help grow and maintain our dealer base.
• Coordinated proactive sales efforts between our inside and outside sales team.
• Presented to various dealers across the country on the benefits of partnering with PFI.
• Strategized and implemented plans to grow our business.

• Developed and managed a wholesale division for the Canadian market
• Developed new dealers in the U.S. market
• Determined & managed pricing structure for both US and Canadian Divisions

• Created Standard Operating Procedures for various departments.
• Met with Executive Management to finalize SOPs and recommend changes and improvements to procedures
• Created and monitored reports for sales and inventory analyses

• Managed day-to-day sales activities for established dealer account base and worked to increase revenue from those accounts.
• Proactively called on new accounts to increase our dealer network