Chris Johns
Boise,ID
Summary
Dynamic and innovative Digital Content Strategy Manager with over 15 years of experience in leading digital marketing and content strategy initiatives. Expert in leveraging AI and emerging technologies to drive ecommerce and digital content improvement. Skilled in cross-functional team leadership, project management, and developing strategies to enhance digital shelf presence and sales conversion for global brands.
Overview
9
9
years of professional experience
Work History
Global SEO Content Marketing Manager
Hewlett-Packard (HP)
01.2019 - Current
- Led the transformation of HP.com's digital content, significantly improving the quality and accessibility of digital content for channel partners
- Collaborated with Worldwide Marketing and Digital Content Operations to innovate content delivery processes, enhancing the digital shopping experience for HP products
- Defined and implemented content standards for e-commerce, including product detail page layout and key selling points, based on customer insights and A/B testing
- Developed and executed strategies to improve HP's share of the digital shelf and organic search results, leading to higher sales conversion on product detail pages
- Drove the adoption of innovative deployment methods for high-quality e-commerce content, enhancing market and partner access to this content.
SEO Manager
Hewlett-Packard (HP)
01.2017 - 01.2019
- Spearheaded SEO strategies for HP Store, aligning with ecommerce objectives and significantly improving online sales conversion rates.
Digital Marketing Manager
Shopatron
01.2015 - 01.2017
- Managed digital marketing strategies for global e-commerce platforms, improving website traffic, user experience, and conversion rates.
Education
Bachelor of Arts – Business Marketing -
California State University Fullerton
Fullerton, CaliforniaSkills
- Digital Content Strategy & Standardization
- AI-Driven Ecommerce Innovation
- Cross-Functional Team Leadership
- Project Management & Operational Excellence
- Partner Website Audit & Content Optimization
- Agile Content Development & Deployment
- Ecommerce Tools & Customer Journey Improvement
- Content Editing
- Strategic Content Planning
- Content Sourcing
- SEO Best Practices
Websites
Accomplishments
- Recognized for outstanding project management skills, successfully balancing innovative ideas with detailed execution across multiple projects.
- Demonstrated exceptional leadership and communication skills, effectively engaging with internal teams, external vendors, and senior executives.
- Stayed at the forefront of ecommerce and technology trends, applying this knowledge to drive business results and customer experience improvements.
Seo Marketing Tool Proficiency
- SEMrush
- Ahrefs
- Moz
- Screaming Frog
- Google Search Console
- Google Analytics
- Yoast SEO
- Hubspot CMS
- Adobe Analytics
- Hootsuite
- Mailchimp
Volunteer Leadership Positions
Visit San Luis Obispo County, San Luis Obispo, California, 2012, 2015, Board of Directors, Provided SEO and digital marketing insights for county-wide tourism marketing efforts.
Military Service
US Air Force, C5 Crew Chief, Dover, Delaware
Timeline
Global SEO Content Marketing Manager
Hewlett-Packard (HP)
01.2019 - Current
SEO Manager
Hewlett-Packard (HP)
01.2017 - 01.2019
Digital Marketing Manager
Shopatron
01.2015 - 01.2017
Bachelor of Arts – Business Marketing -
California State University Fullerton
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