MailChimp
Expert Digital Marketing Coordinator with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
• Work alongside the Digital Strategy Manager to launch digital marketing campaigns, optimize the website, maintain the marketing automation platform and processes, and conduct campaign reporting.
• Assist in planning and implementing new digital campaigns to drive quality leads and pipeline.
• Support the planning and execution of Account Based Marketing programs and segmentation.
• Conduct A/B tests to improve the website and digital campaigns.
• Assist with the creation and testing of marketing automation programs required to support digital marketing initiatives.
• Partner with the Digital Marketing Specialist to implement our Live Chat strategy.
• Collaborate with Web Development, Content, and Brand teams to improve messaging, the digital buyer journey, and SEO rankings for the website.
• Establish relationships with third-party vendors and consultants to track and optimize results.
• Closely collaborate with the Demand Generation, Brand, and Product Marketing teams to ensure that solution messaging and brand standards are consistent in digital efforts.
• Use reporting and analysis to make recommendations on future value and pursue continuous improvement across digital campaigns.
• Team up with Sales and BDR leaders to ensure marketing alignment on campaigns and pipeline goals
Marketing
SEO
Campaign execution
Keyword optimization
Copywriting
SEO proficiency
Blogging
CRM Software
Landing page optimization
SEO experience
Qualified Administrator
MailChimp
Tableau
Google Data Studio
Google Ads
Facebook Ads Manager
Hootsuite
Buffer
Adobe Creative Suite
Salesforce
Zendesk
Hubspot
Navattic
Qualified
Qualified Administrator