Chris Larkins
Nashville,TN
Summary
I don't just manage campaigns - I engineer profit engines. With over 15 years in digital marketing, I've scaled paid media accounts into million-dollar machines, built AI systems that eliminate wasted ad spend, and driven strategic growth for 100+ companies. I specialize in paid search, automation, and conversion strategy. Whether it's Google Ads, Bing Ads, or custom AI-driven funnels, I bring foresight, speed, and clarity.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Founder & Head of Marketing
AI BlackBox
01.2023 - Current
- - Built proprietary AI tools improving ROAS by 42%
- - Automated keyword + ad creation, saving 20+ hours/month
- - Led client growth generating $15M+ in attributable revenue
- Remote
Ads & Social Campaign Head
Picho Inc
01.2019 - 01.2025
- - Managed $1.8M/year ad spend with 5.7x blended ROAS
- - Boosted CTR 45% and cut CPC 22% via creative testing
- - Built BigQuery dashboards for real-time exec insights
- Remote
Lead Marketing Strategist
Xtremegloss LLC
01.2014 - 01.2019
- - Doubled online revenue in 18 months
- - Lifted in-store traffic by 60% using geo-targeted SEM
- Remote
Head of Digital Marketing
Master Formula Inc
01.2009 - 01.2014
- - Drove 68% of company revenue via SEM
- - Increased ecom conversions by 31% with Google Shopping
- Remote
Education
B.S. - Marketing
University of Southern California (USC)
01.2004
Skills
- Google Ads, Bing Ads, Performance Max
- GA4, Tag Manager, Looker Studio
- GPT-4, Zapier, Google Ads Scripts
- CRO, Copywriting, Funnel Strategy
- SQL for Campaign Analysis
- Budget Management ($10K - $1M)
- Remote Leadership
Certification
- Google Ads Certified
- Microsoft Advertising Certified
- AI in Marketing, Northwestern (Coursera)
Brazilian jiu jitsu
Chris has trained in Brazilian Jiu Jitsu for over 8 years, drawn to its mix of strategy, discipline, and relentless adaptation. The mindset of calmly solving complex problems under pressure shapes both his marketing and his leadership.
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Founder & Head of Marketing
AI BlackBox
01.2023 - Current
Ads & Social Campaign Head
Picho Inc
01.2019 - 01.2025
Lead Marketing Strategist
Xtremegloss LLC
01.2014 - 01.2019
Head of Digital Marketing
Master Formula Inc
01.2009 - 01.2014
B.S. - Marketing
University of Southern California (USC)
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