Proven ability to build successful initiatives from the ground up, securing funding and partnerships to drive impactful results with limited resources.
I head the international partnerships for Enbrands (enbrands.com), a leading AI marketing tech company long serving major consumer brands including L'Oréal and P&G, and a certified data service partner to Alibaba, JD and RedNote.
Modern Media is a finance advisory raising the first check from institutional investors for TME (tech, media & entertainment) projects
EuropaCorp is Luc Besson’s film studio with large stake owned by Fundamental Media Group. I led EuropaCorp China’s IP monetization, film integrated marketing, celebrity sponsorship and brand tie-in promotions across traditional media, digital & social, for
Lifting China’s first college campus video network from ground up with a joint venture between US investors and China Youth Media.
I extended the youth marketing businesses through Morry International Consulting Inc., which I own, after June, 2011, when China Youth Media Inc. merged with Midwest Energy Emissions Corp.
https://www.businesswirechina.com/en/news/1614.html
Branded entertainment strategy and digital content solutions for all FMCG categories of Unilever China; branded integration in sports, entertainment equities / format owners.
Case Study: Unilever's media investments into Ugly Betty's China adaptation on Hunan TV, from Dove, Ponds, and Lipton
https://www.wsj.com/articles/SB123051038411338387
International mobile content distributions to Chinese mobile carriers.
Producing Wall Street Reports, a daily roundup of financial market news, live from the trading floor of New York Stock Exchange.
Funding Acquisition
Go-to-Market Strategy
Business Development
Private Equity Fund Management Qualification by Securities Association of China
Private Equity Fund Management Qualification by Securities Association of China