Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Chris Mao

Chris Mao

Startup Builder, AI & Media Tech
Hong Kong/Shenzhen

Summary

Proven ability to build successful initiatives from the ground up, securing funding and partnerships to drive impactful results with limited resources.

Overview

25
25
years of professional experience
1
1
Certification
2
2
Languages

Work History

Head of International

Enbrands
03.2024 - Current

I head the international partnerships for Enbrands (enbrands.com), a leading AI marketing tech company long serving major consumer brands including L'Oréal and P&G, and a certified data service partner to Alibaba, JD and RedNote.


Owner

Modern Media
01.2017 - 02.2024

Modern Media is a finance advisory raising the first check from institutional investors for TME (tech, media & entertainment) projects

  • Two early equity rounds for Vizard.AI from Orbit Startups and Eminence Ventures, totaling $2M+ USD
  • Development fund for films “Back to 1984” and “Hotel Joyful” from Shanghai Film Development Grant
  • Structured film financing for Media Capital Technologies’ Lionsgate Films Slate Fund in association with Christopher Woodrow

Head of Commercial Partnerships

EuropaCorp in Association With Fundamental Media
05.2014 - 12.2016

EuropaCorp is Luc Besson’s film studio with large stake owned by Fundamental Media Group. I led EuropaCorp China’s IP monetization, film integrated marketing, celebrity sponsorship and brand tie-in promotions across traditional media, digital & social, for


  • Lucy (Scarlet Johansson & Morgan Freeman)
  • Taken 3 (Liam Neeson)
  • The Transporter Franchise (Jason Statham)
  • Hotel Transylvania 2 (SONY)
  • & the phenomenal The Little Prince adapted from the French classics

VP

China Youth Media Inc.
09.2008 - 03.2014

Lifting China’s first college campus video network from ground up with a joint venture between US investors and China Youth Media.


I extended the youth marketing businesses through Morry International Consulting Inc., which I own, after June, 2011, when China Youth Media Inc. merged with Midwest Energy Emissions Corp.


https://www.businesswirechina.com/en/news/1614.html


Branded Content Manager

WPP / Unilever
05.2007 - 07.2008

Branded entertainment strategy and digital content solutions for all FMCG categories of Unilever China; branded integration in sports, entertainment equities / format owners.


Case Study: Unilever's media investments into Ugly Betty's China adaptation on Hunan TV, from Dove, Ponds, and Lipton


https://www.wsj.com/articles/SB123051038411338387

Owner

Visionary Entertainment
07.2003 - 04.2007

International mobile content distributions to Chinese mobile carriers.

  • Ringtone
  • Wallpaper and visuals
  • Short video clips

Associate Producer

MultiCultural Radio Broadcasting, Inc.
06.2000 - 06.2003

Producing Wall Street Reports, a daily roundup of financial market news, live from the trading floor of New York Stock Exchange.

Education

Master of Fine Arts - Communications

City University of New York
New York, NY
04.2001 -

Bachelor of Medicine - Basic Medical Sciences

Peking University
Beijing
04.2001 -

Skills

    Funding Acquisition

    Go-to-Market Strategy

    Business Development

Certification

Private Equity Fund Management Qualification by Securities Association of China

Timeline

Head of International

Enbrands
03.2024 - Current

Private Equity Fund Management Qualification by Securities Association of China

06-2021

Owner

Modern Media
01.2017 - 02.2024

Head of Commercial Partnerships

EuropaCorp in Association With Fundamental Media
05.2014 - 12.2016

VP

China Youth Media Inc.
09.2008 - 03.2014

Branded Content Manager

WPP / Unilever
05.2007 - 07.2008

Owner

Visionary Entertainment
07.2003 - 04.2007

Master of Fine Arts - Communications

City University of New York
04.2001 -

Bachelor of Medicine - Basic Medical Sciences

Peking University
04.2001 -

Associate Producer

MultiCultural Radio Broadcasting, Inc.
06.2000 - 06.2003
Chris MaoStartup Builder, AI & Media Tech