Chris McCarthy

Worked cross functionally with Core Product Marketing, Sales Enablement, and Direct Sales to build and execute high converting sales and enablement programs across the RingCentral portfolio.

• Utilized deep industry & product knowledge to develop targeting and messaging strategy across high converting sales programs; supported Customer Experience and SMB Marketing Programs.
• Worked with PMM, Integrated Marketing, and Sales to develop relevant campaign assets and supporting content.
• Developed messaging and strategy for: Microsoft Teams Compete (& Complete); UC+CC; Hybrid work & Work from Home; RingCentral Engage Digital; RingCentral Contact Center
• Provided world class enablement, on-going subject matter expertise and support around "RingCentral for Microsoft Teams," to improve our integration story and encourage RingCentral telephony sales into the Microsoft base.
• Executed full scale enablement curriculum for RingCentral Customer Service portfolio. This curriculum was designed to provide content and support across all seller types (BDR, SDR AE, SE) and all CX subject matters to support the business.
• Developed and ran on-boarding enablement sessions to new-hires to describe RingCentral's product and competitive value props.
• Worked closely with the Sales Enablement organization to implement Highspot technology across sales and marketing organization. Utilized product expertise to develop highest performing HighSpot pages across all of RingCentral.
• Developed mandatory Sales Bill of Materials to support sellers across all products and solutions; sales BOMs were used to inform sellers and support new and on-going campaigns.
• Worked cross functionally to organize, update, and align best practices in Corporate Pitch Decks. Constructed unique, standalone corporate pitch deck used across SMB organization.

• Produced and promoted Autonomous Database sales materials for Oracle Digital organization.
• Successfully tailored content to produce highest number of downloads of any sales play on internal content repository (+20k recorded downloads)
• Developed standard bill of materials across owned product - Battlecard; Elevator pitch scripts; "Offer Kit" prospecting roadmaps; customer presentations; sales enablement presentations; call scripts.
• Coordinate with Sales, Product, and Biz Dev teams to identify gaps in knowledge and develop supporting content in addition to standard offerings; persona enablement decks, LOB messaging, trial progression strategy, etc.
• Built fully functional chatbot to populate seller knowledge and resources
• Content and enablement efforts contributed to more than $25M generated pipe in NAS region in Q3 '17 alone.
• Worked with team to develop and run Autonomous DB "War Room" sponsored by CEO Larry Elison.

• Mapped detailed content calendar according to customer journey, product launches, and awareness initiatives
• Produced blog series regularly focused on communicating core value prop, industry knowledge and industry leadership/trends
• Monitored user engagement and optimized blog content for SEO
• Created RSS subscriber newsletter to promote blog and demand gen assets
• Managed social media accounts and utilized content curation platforms to post industry content and raise social engagement
• Created and managed paid social campaigns across social media channels with 20% avg. conversion rate
• Built new messaging & copy for re-brand of Jetlore's website
• Developed whitepapers, solution briefs, datasheets, and additional assets for use in sales campaigns.
• Developed detailed persona segmentation and managed customer and visitor personas for sales outreach
• Configured lead scoring within CRM for better behavior based attribution; built sales and marketing workflows for outreach efforts.