Chris McCready
Owings,MD
Summary
Passionate & accomplished Marketing & Operations Executive with a proven record of exceeding company and client goals. A healthy obsession for the customer experience & the Inbound Marketing Methodology. Have been an anchor in current and past roles of the new development and implementation of strategies that impact customer success, retention, new product development and top-line revenue.
Overview
19
19
years of professional experience
Work History
Sr Director, Client Services
Ironmark
10.2018 - Current
- Web development, digital, client services and creative team leadership, ensuring contractual requirements and timelines are met.
- Grew top-line revenue of net new business by 45%+ annually over 3 consistent years.
- Ended 2023 with 87.8% client retention rate, team utilization rate of 70% and 35% GPM.
- Full agency P&L responsibility, staffing and employee career growth mentoring.
- Operational SOPs and new processes roll-out for improved productivity and margin.
- Consistent analysis of KPI metrics to create data-driven optimization planning and implementation.
Head of Business Development
ZURB
11.2015 - 07.2017
- As part of the leadership team, led new business development and customer success resulting in a 60% increase YoY in revenue.
- Uncovered the business goals and needs of clients, ensured engagements and new web application builds and technical migrations resulted in reaching clients' overall business goals and kept to project timelines.
- Implemented a robust technology partner program and network expanding our technical abilities as an agency resulting in new business from Intel / McAfee, Duck Creek and multiple Silicon Valley Tech Start-Ups.
- Active role in long-term solution planning in areas of revenue ops, account management, client retention, coaching and staffing.
VP of Global Business Development
AffiliateTraction
05.2013 - 11.2015
- Led the global sales, business development and customer retention efforts through 9 direct report FTEs in our UK, Canada, US and AU offices
- Planned and implemented the integration of the global business development teams as well as technology partners to create a robust referral and retention program across the company
- Worked closely with the global Executive Directors to integrate the need for Account Management and Business Development teams to work together to ensure customer success, satisfaction and retention.
VP of Education Products & Services
InTouch
12.2004 - 09.2010
- Full P&L division responsibility and accountability of the eLearning and Education Products division including marketing, sales and operations.
- Led the building of a new division from the ground up. Over 4 years built 2 new departments, 30+ employment positions and accounted for more than 60% of the company's overall top-line revenue with a GPM of over 60%.
- Worked closely with product designers and engineers to assist and project manage product development of new services and offerings.
Skills
- Inbound Marketing Methodology
- Marketing strategy & implementation
- Coaching, mentoring and management
- Web Dev, CRM, Content, SEO, Email, PPC, Social & Print Marketing
- Division / Department P&L
- Change management
- Project management
- Market & customer research
- Operations, Sales & Marketing alignment
- SOP and department process building
- HubSpot Certified (Software & Partner)
- Salesforce
- Google Analytics
- Asana, Slack, Wrike
- Google Suite & Microsoft Office
Timeline
Sr Director, Client Services
Ironmark
10.2018 - Current
Head of Business Development
ZURB
11.2015 - 07.2017
VP of Global Business Development
AffiliateTraction
05.2013 - 11.2015
VP of Education Products & Services
InTouch
12.2004 - 09.2010
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