Chris Micardi

• Recruited for Northeast sales, marketing and account management responsibility
• 3x brand portfolio within a $1.6B manufacturing organization: distribution channels via K&B dealers-distributors-builders with regional management and growth responsibility within New York/Western New England - previously non-worked areas
• Regional portfolio performance: 50+ active accounts, $9M annual sales, consistent top regional performer surpassing annual sales budgets and continually beating previous year comps
• Cabinet brands: Waypoint, Timberlake, Simple Trends
• Larger Regional Accounts: Curtis Lumber, VP Supply, Builder's 1st Source, JayK Lumber, McKenna's, Jilco, Bilotta, New York K&B, Hearth Cabinets, GNC Lumber, 84 Lumber, LenCo Lumber, BKBG
• Exceed performance metrics each year while achieving organizations “Presidents Club – Sales Builder” award 2 years in a row 2015 & 2016

• Rejoined and oversaw $4M import distributor with responsibility for the development and execution of marketing/sales plan including product development and market introduction
• Channels of distribution via commercial arch spec-distributor-retail
• Hired, trained and directed 28 independent manufacturer representative sales agencies within USA/Canada. Experienced in commercial architectural presentation-specification including development and conduct of all rep training vehicles
• Large project clients: Baton Rouge Airport, Divi Hotel Resorts, Georgia Pacific, Fox Wood Casinos, CNN Retail, Motorola Complex, Hugo Boss Clothiers, Mall of America, University of Miami, Hyatt Hotels, Treasure Bay Resort, Yahoo Center, Naval Warfare Museum

• A $2.4B K&B cabinet manufacturing organization with distribution channels via K&B dealers-builders-remodelers-home centers-specialty retail
• Promoted to Northeast portfolio brand RSM 2007 – $80M sales territory with 8 brands. Restructure of field sales organization integrating factory-sales-marketing: 1 of 22 RM chosen from a pool of 50+ managers Two-year period established over 110 new accounts/multi brand placements, $18M in additional sales
• Sales, marketing and product management responsibility in NY/NJ with direction of 8 independent manufacturer sales agencies. Account base of 460 accounts. Cabinet brands: Omega, Dynasty, Decora, Schrock, Diamond, Kemper, Homecrest, KitchenCraft
• 7500 project units @ $30.3M Extensive use of Metropolitan Statistical Analysis (MSA) – resulted in significant dealer accounts added and average market share = 56%. A top performing region 2007-2010 - average 11% above budget and +4% comp in tough economy
• Large accounts: Direct Buy, ENAP, BKBG, 84 Lumber, Ferguson’s, Pro-Build, Stock Lumber, Costco, Home Depot, Lowe’s

• Recruited to oversee start-up division with product entry into North America - Quartz Tile
• $4.5M import distributor with responsibility for the development and execution of marketing-sales plan, product development and market introduction
• Channels of distribution via commercial arch spec- distributor-fabricator-retail-OEM
• Hired, trained and directed 16 independent manufacturer representative sales agencies
• Large project clients: Atlanta Airport, Sony Center, Microsoft Campus, Smithsonian Museum, Holocaust Museum, Kennedy Space Center, Disney Orlando, Olympic Stadium, 20th Century Studios, Nissan R&D, Citadel, Mt. Sinai Hospital

• Recruited for category management, buying and sales responsibility - K&B Surfacing category
• $50M category within an $800M start-up home center retail venture - Sears Roebuck & Co. subsidy channel
• Home décor, design and installation management within 21units featuring 100K+ sf retail stores, 23 direct report managers, opened 16 locations
• One of the best performing buying-sales team categories in 2002-2003. Budget result of +115%, comp store sales of 109%. Created a three-part sales training and testing program – over 110 participants
• Described as “world-class” by vendors and executives Six-Sigma trained and projects include: creating streamlined and measurable category sales, product and installation ordering process; sales tracking metric measuring and evaluating business-employee-vendor performance; development of a sales and operational training program.
• Managed company operated custom fabrication facilities producing primarily countertops – 5 units in key markets with P&L responsibility
• Large vendors: Corian, Zodiaq, Avonite, Formica, Wilsonart & 125 regional custom fabricators

• Primary responsibility for National sales and marketing. $30M import manufacturer with a National-Caribbean customer base
• Distribution channels via K&B dealers-distributor-retail-builder-OEM
• Managed 14 independent manufacturer representative sales agencies
• Achieved double digit average annual sales growth by diversifying and growing account base
• Customer base of 175 accounts Developed and implemented a Caribbean sales expansion plan adding 3 rep groups @ $2.8M in additional sales in a 2-year period.
• Expanded channel sales plan approaching new opportunities including OEM manufacturing and catalog sales Secondary responsibility included formalizing and directing a new R&D department
• Effort added $3M in sales, 2-year period hands-on experience determining trends and designing private labeled K&B consumer goods for Home Depot, Kmart, Wal-Mart, Master Brand

• Promoted 2/1995
• $2.5B large home center/project-based retail chain with 165 units utilizing 110K sf stores - opened 30 new units
• Responsible for all aspects of category management, buying, sales, and training for a $160M category including K&B Cabinetry, Surfacing, Appliances, Bath Accessories
• 265 vendors including countertop fabricators manufacturing custom-made products
• Responsible for creating and implementing a sales training program, producing training materials and testing procedures

Regional Sales-Operations Manager - Cleveland, OH

• Total sales, training and operational responsibility for 17 retail locations, 70 Designers within NY, OH, PA - "K&B Idea Centers" representing $22M in divisional sales
• Average divisional store sales of $1.3M annually surpassing the company average by 12%. One of 25 chosen from over 300 managers to implement a company wide sales/management training program
• Building upon special order program - developed new advertising strategy and in-store merchandising effort generating $55M in annual sales
• 1st mega Home Center to implement a major appliance program – conceived, developed and executed initial 25x store test program working closely with Whirlpool as the primary brand offering

• Responsible for architectural/interior design and project management of over 200 jobs/$2.5M sales
• Key role in marketing-business development.