Chris Miller
Costa Mesa,CA
Summary
The past four years have been spent developing a menswear brand projected to generate $1.27M in Sales in 2024. Building Signature Innovation Group from an idea into a legitimate designer brand has developed Marketing and Branding skills in the fashion industry to complement management experience and formal Business education. After learning a lot, ready for a new challenge, looking to unlock growth and generate ideas while learning alongside brilliant people.
Overview
10
10
years of professional experience
Work History
Director of Brand Marketing
Signature Innovation Group
08.2018 - Current
- Determining the brand position and messaging with research and analysis.
- Identified and expanded market, doubling sales in four of five years, growing sales by 616%.
- Monitored successful online advertising and social media campaigns that grew 800%.
- Increased customer return rate by 175%, writing and editing copy for member communications, marketing materials, website, public relations, advertising, emails, videos, packaging, product materials, outreach, and social media.
- Develops and manages content. Co-directs video and photoshoots, location scouting, styling, model scouting, photographing, and developing themes.
- Grew average order value by 277%, managing product designers, developing product concepts, sourcing, pricing, and market strategy.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Generated partnership strategies that grow the profile.
Product Manager, Business Development
Cal Portland's Riverside Cement Company
10.2015 - 08.2016
- Consulted and managed integration in acquiring a new $13M product channel: Assessed and directed Business Processes and IT needs, guided and trained cross-functional teams, partners, and customers.
- Managed Riverside Cement brand products: sales, client/vendor relationship management, customer service, messaging and communications, logistics, account resolutions, procurement, inventory management, conflict resolution, forecasting, reporting, and all accounting processes.
- Managed $177K in monthly sales.
- Forecasting sales projections for packagers, published monthly internal sales reports and procure inventory.
Business Analyst, Logistics Analyst, Customer Service Rep
Texas Industries Riverside Cement
12.2012 - 10.2015
- Managed supply chain for all production and distribution locations.
- Reduced monthly cost by $20K, developing and executing strategies to solve internal and external logistical disruptions.
- Supported outside logistics groups, coordinating among multiple departments.
- Managed $40M annually in railroad logistics.
- Decreased overage charges to zero, taking over production’s raw material monitoring, usage projections, and supply chain management.
- Coordinated logistics for production and sales.
Education
Bachelor of Science - Business, Industry Analysis
University of Redlands School of Business
Redlands, CASkills
- Interpersonal and writing communications
- Cross-functional leadership
- Collaboration
- Negotiation
- Sales
- Client/Vendor relations
- Comprehends data and leverages information
- Social Media Campaign
- Research, learning, and teaching
- Brand Strategy
- Partnership Building
- Copywriting
- Copy Editing
Accomplishments
- Built up designer menswear company set to open its first store and projected to achieve $1.27M in Sales for 2024.
- Increased Sales by 616%
- Led new ownership group, 70+ B2B customers, partners, and multiple logistic groups through rapid ownership change with Riverside Cement.
- Consulted & managed the integration of the newly acquired $13M a year Products division.
- Doubled sales and reduced costs for rail delivery customers.
- Resolved approximately $3 million in open receivables.
- Eliminated $20K in monthly expenses with analytical tools, improved partner relationships, and more effective negotiations.
Volunteering
Special Teams & Defensive Backs coach, Video Coordinator, Organizational Analyst Summit High School Football team Jan 2017 – 2021
Timeline
Director of Brand Marketing
Signature Innovation Group
08.2018 - Current
Product Manager, Business Development
Cal Portland's Riverside Cement Company
10.2015 - 08.2016
Business Analyst, Logistics Analyst, Customer Service Rep
Texas Industries Riverside Cement
12.2012 - 10.2015
Bachelor of Science - Business, Industry Analysis
University of Redlands School of Business
Similar Profiles
Cynthia EndrizalCynthia Endrizal
Lead Fellow at Centers for Medicare and Medicaid Services (CMS), Office of Group Director Quality Improvement & Innovation Group, Center for Clinical Standards & QualityLead Fellow at Centers for Medicare and Medicaid Services (CMS), Office of Group Director Quality Improvement & Innovation Group, Center for Clinical Standards & Quality
Bonnie RossBonnie Ross
Realtor at Realty One Group SignatureRealtor at Realty One Group Signature
Cayla JacksonCayla Jackson
Customer Service Representative at Signature Insurance GroupCustomer Service Representative at Signature Insurance Group
Larry ChuLarry Chu
Operations Support Center Mailroom at Manning and KassOperations Support Center Mailroom at Manning and Kass
Job CassiniJob Cassini
Apprentice Plumber at Independent PlumberApprentice Plumber at Independent Plumber