Summary
Overview
Work History
Education
Skills
Quote
Work Availability
Accomplishments
Timeline
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Chris Mwangi

Nyeri, Nyeri District,Nyeri

Summary

Dynamic and creative freelance writer with 3+ years of experience writing SEO-optimized content for finance, healthcare, news website, and digital marketing niches. Exceptional outlining, writing and editing expertise with the ability to produce, proofread, analyze and edit content, and develop quality material. Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

4
4
years of professional experience

Work History

Freelance Writer

Breakglow Agencies
12.2023 - Current
  • Paid attention to detail while completing assignments.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Strengthened communication skills through regular interactions with others.
  • Learned and adapted quickly to new technology and software applications.
  • Proved successful working within tight deadlines and a fast-paced environment.

Digital Marketing Specialist

Beyond The Ball
04.2022 - Current
  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.
  • Cultivated strong online community by engaging with followers, responding to tens of comments and messages daily, and proactively addressing customer concerns.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms, helping increase followers by 200%
  • Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision making.

Content Strategist

Meridian Content
06.2021 - Current
  • Researched and wrote blog posts, web content, and articles on diverse subjects according to specific client requirements
  • Remotely worked with local and international clients and wrote 1,500+ articles for blogs in finance and healthcare niches, which enhanced traffic by 15%–25% per month
  • Covered various sport events such as basketball and soccer while reviewing and following up on news leads and news tips to develop story ideas
  • Write press releases, internal and external promotional materials, and client profiles.
  • Boosted brand awareness by creating of engaging and shareable blog posts, articles, and social media updates.
  • Enhanced content strategy by conducting thorough audience research and aligning content with target demographics.
  • Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
  • Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels and platforms.
  • Improved search engine rankings through strategic link building initiatives and on-page optimization efforts.
  • Managed freelance contributors, ensuring timely delivery of high-quality articles that adhered to brand guidelines.
  • Assisted in developing a comprehensive social media strategy that supported overall business goals and objectives.
  • Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.

Web Content Manager

JoFra Writers' Cafe
11.2020 - 02.2024
  • Approved, reviewed and edited content flowing to website.
  • Executed email marketing campaigns targeting specific segments while maintaining a subscriber database within GDPR compliance guidelines.
  • Monitored systems for intrusions or denial of service attacks and reported security breaches to appropriate personnel.
  • Conducted regular site audits to identify areas for improvement and implement necessary changes for optimal performance.
  • Enhanced website user experience by optimizing content layout and incorporating multimedia elements.
  • Boosted web traffic by implementing SEO strategies, researching relevant keywords, and creating engaging content.
  • Improved website navigation by conducting usability tests and addressing user feedback.
  • Trained junior team members in best practices for web content management and digital marketing strategies.

Education

Bachelor of Arts in Economics - Business Economics

University of Nairobi
Nairobi
05.2016

Skills

  • Expert in Microsoft Office (Word, Excel, and PowerPoint), MailChimp, WordPress, WIX, Magento, Photoshop, and FrameMaker
  • Experienced with SEO tools (Ahrefs, SEMrush, and Accuranker)
  • Decision-Making
  • Social Media Engagement
  • Market Research
  • Content Creation
  • Strategic Planning
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Creative Problem-Solving
  • Relationship Building
  • Team Leadership

Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

  • Supervised team of 20 staff members.
  • Achieved 300% increase in social media engagement in three months through effectively helping with content strategy and crafting posts

Timeline

Freelance Writer

Breakglow Agencies
12.2023 - Current

Digital Marketing Specialist

Beyond The Ball
04.2022 - Current

Content Strategist

Meridian Content
06.2021 - Current

Web Content Manager

JoFra Writers' Cafe
11.2020 - 02.2024

Bachelor of Arts in Economics - Business Economics

University of Nairobi

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Chris Mwangi