Summary
Overview
Work History
Education
Skills
Timeline
Generic

Chris Nichols

Overland Park,KS

Summary

Dynamic sales executive with 20+ years of experience driving revenue growth in highly competitive markets. Proven track record of exceeding sales goals, building strong client relationships and leading high-performing teams. Expertise in consultative selling, account development, and strategic territory management across beverage distribution and technology sectors.

Overview

29
29
years of professional experience

Work History

Off Premise Sales Respresentative

Standard Beverage
04.2024 - 08.2025
  • Manage a full beverage portfolio over $4 million while managing products in retail accounts, promoting new items, forecasting future sales, and merchandising in store product
  • Experience in relaying product knowledge to the customer in a profession manner
  • Ability to organize prioritize,a dn work under pressure while demonstrating time management skills
  • Assisted with buy-in purchases to ensure the customer get the best price available
  • Negotiate shelf placements that increases product visibility and sales
  • Grew route YOY by 9%



District Manager Off Premise Premium Beer

Standard Beverage
01.2023 - 04.2024
  • Led a team of 5 sales representatives, providing mentorship, training, and support to enhance team performance and achieve sales targets
  • Conducts team meetings to introduce new products, sales pitches, and developmental training on a monthly basis.
  • Works with Sales Representatives a minimum of four days per week making customer calls and implementing territory improvement plans.
  • Monitored and analyzed sales metrics (e.g., KPIs, display execution, and sales quotas), implementing corrective actions to improve sales outcomes
  • Analyzed market trends and competitor activities to identify new distribution and display opportunities

Off Premise Sales Representative Spirits

Standard Beverage
09.2018 - 12.2022
  • Responsible for a sales route of over $2 million while managing products in retail accounts promoting new items, forecasting future sales, and merchandising in store product
  • Regularly and consistently pre-plan account visits with an agenda, service purpose, and selling opportunities documented in CRM
  • Maintain deep knowledge of SBC products and correctly present and position them in each account
  • Propose selling solutions to each customer and win the sale using consultative selling skills
  • Attain distribution of new and existing products, as well as, continued emphasis of current brands in the areas of sizes and brand extension
  • Grew territory YOY for 4 consecutive years
  • Grew route by $340k in 2019
  • Grew route by 695K in 2020
  • Grew route by 525K in 2021

Off Premise Beer Sales

Midwest Distributors
09.2005 - 08.2018
  • Managed 200+ SKU across a geographic territory with 40+ active accounts
  • Consistently met or exceeded brewer and distributor sales goals
  • Negotiated product placements, pricing and display activity to increase sales revenue
  • Led and coached route drivers to uphold high customer service and delivery standards
  • Utilized sales forecasting tools (Encompass) to optimize inventory and manage trends

Education Account Executive

Gateway Inc
06.1998 - 08.2005
  • Directed sales for K-12 territory across Ohio, achieving $11 million in annual revenue
  • Negotiated state contracts, bids, and long-term technology roadmaps to expand market share
  • Achieved multiple national sales awards including Circle of Champions (Top 10 nationwide)
  • Recognized in President's Club and multiple quarterly sales achievements awards.

Manager Trainee

Enterprise Rent-A-Car
08.1996 - 05.1998
  • Proven ability to exceed customer expectations in a variety of settings.
  • Strong background in upselling, cross-selling, and meeting sales targets.
  • Experience leading teams, managing conflicts, and training staff.
  • Excellent verbal and written communication skills, with the ability to engage with diverse audiences.
  • Able to manage multiple priorities in a fast-paced environment.
  • Skilled in identifying issues and providing effective solutions.

Education

Bachelor of Science - Sociology

Kansas State University
Manhattan
08-1996

Skills

    Leadership, Team Building, COmmunication, Multitasking, Salesforcecom, Microsoft Office Suite, Consultative/Buyer-Focused Selling, Account Development, Territory Management

Timeline

Off Premise Sales Respresentative

Standard Beverage
04.2024 - 08.2025

District Manager Off Premise Premium Beer

Standard Beverage
01.2023 - 04.2024

Off Premise Sales Representative Spirits

Standard Beverage
09.2018 - 12.2022

Off Premise Beer Sales

Midwest Distributors
09.2005 - 08.2018

Education Account Executive

Gateway Inc
06.1998 - 08.2005

Manager Trainee

Enterprise Rent-A-Car
08.1996 - 05.1998

Bachelor of Science - Sociology

Kansas State University

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