Work Preference
Professional Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Territory Sales Manager
Open To Work

Chris Novak

Lost Coast Brewery
San Jose,CA

Work Preference

Desired Job Title

Little League PresidentTerritory Sales ManagerTerritory Sales Representative

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Location:

San Jose, CA, CaliforniaSan Jose, CA

Open to relocation:

Yes

Important To Me

Work-life balanceCompany CultureHealthcare benefitsPaid time offPaid sick leave401k matchFlexible work hoursCareer advancementPersonal development programs
24
years of professional experience

Accomplished Territory Sales Manager recognized for building strategic relationships and enhancing customer loyalty. Proven ability to analyze market trends and implement targeted strategies that drive brand awareness and sales growth.

Self-motivated Territory Sales Manager with 24-year background in managing accounts for assigned territories and selling products ethically and with market-driven approaches. Skillfully enhance distribution and availability of products to achieve targeted territorial growth.

Advanced knowledge of gaining valuable sales data using VIP, Diver and Encompass. Setting up new items for the brewery through VIP for select distributors. Using data for distributor presentations.

Uses Office and PowerPoint in many presentations in front of General Sales Meeting personnel.

Work History

Little League President

11 Months
Moreland Little League | 09.2025 - Current
  • Lead strategic planning initiatives to enhance league operations and community engagement. Rebuilding the Legacy of Moreland Little League.
  • Fostered partnerships with local businesses and organizations to support league growth. Gathering local sponsors to help with league.
  • Implemented policies to promote safety, inclusivity, and sportsmanship among participants. Was head of Safety prior to being President of Moreland.
  • Evaluated program effectiveness through feedback collection and analysis for continuous improvement. Performing League wide Q&A and conversations with parents.
  • Mentored board members and volunteers in leadership roles to strengthen organizational capacity. Always trying to recruit new board members. As well as preparing the next parents when my kids age out.
  • Managed crisis situations effectively while minimizing disruption to daily operations. Dealing with unruly parents or coaches.
  • Established a culture of accountability by setting clear expectations and holding individuals responsible for results. Moreland LL needs a culture shift to promote a fun and competitive league.

Territory Sales Manager

14 Years
Lost Coast Brewery | 08.2012 - Current
  • Developed strategic relationships with key accounts, enhancing customer loyalty and retention rates. Northern California and Northern Nevada.
  • Implemented targeted promotional campaigns, resulting in increased product distribution and sales volume.
  • Analyzed market trends and competitor activities to identify growth opportunities within territory.
  • Led territory sales initiatives, driving product visibility and brand awareness across assigned regions.
  • Monitored inventory levels, optimizing supply chain processes to ensure product availability for clients.
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly. Working with Diver, VIP, Encompass and other reporting avenues.
  • Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
  • Provided exceptional support to existing customers, leading to increased repeat business and referrals.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings. Providing GSM presentations to distributors.
  • Organized trade shows and events within the territory to showcase company products, generating leads and increasing brand exposure. Doing Festivals, Pint Nights, tastings and other brewery events.
  • Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to customers
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Attended trade shows and industry events to promote company products and services.
  • Worked with vendors and suppliers to support timely delivery of products and services. Working with Golden Brands, Wine Warehouse, Southern Wine, Donaghy and 7up.
  • Developed compelling presentation decks to gain approval for ideas and communicate results. I set up PP presentations for Annual business plan.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

Territory Sales Representative

9 Years 7 Months
Wine Warehouse | 12.2002 - 07.2012
  • Executed effective sales strategies that resulted in improved territory performance and customer satisfaction.
  • Cultivated strong relationships with key clients to drive sales growth and increase product awareness. Helped build a great Beer territory in peak. And launched new products that came to the distributor.
  • Analyzed market trends to identify opportunities for expanding product distribution and enhancing customer engagement.
  • Enhanced product knowledge among customers by conducting informative presentations and demonstrations. Working store level with Safeway, Lucky, Nob Hill, Bevmo, Total Wine and more.
  • Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
  • Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
  • Coordinated cross-selling efforts between different departments within the organization, maximizing overall company revenue. Worked with chain stores. Crossing products with meat, flower departments
  • Increased territory sales by cultivating strong relationships with new and existing clients.
  • Performed effectively in a self-directed work environment, managing day-to-day operations and decisions.
  • Attended monthly sales meetings. Went over new and existing products and sales data to use in the field.
  • Maintained current knowledge of evolving changes in the marketplace.

Education

High School Diploma

Pioneer High School | San Jose, CA

Skills

Team leadership
Organizational management
Leadership team building
Organizational leadership
Sales management
Corporate representation
Brand management
Presentation development
Brand development
Volunteer coordination
Public engagement
Team collaboration

Accomplishments

  • Used Microsoft Excel to develop Sales goals and territory accountability. As well as Diver, VIP and Encompass.
  • Supervised team of 2 staff members. In Northern California During brewery's peak years.
  • Achieved Points of Distribution goals through effectively helping with Executing new item placements and developing team incentives.
  • Collaborated with team of 4 in the development of the state of Michigan as a new sales territory.
  • Documented and resolved defective products and out of stocks which led to increased sales and customer satisfaction.
  • First year of President of Moreland LL. Zero complaints and maintained registrations for first time in years.

Interests

Outdoor Recreation
Volunteering
DIY and Home Improvement
Woodworking
Exploring famous landmarks
historical sites
and cultural attractions in a new destination.
I participate in various sports activities for physical activity
camaraderie
and personal growth.
Video Gaming
Camping
Participating in fundraising events to support local charities
schools
or community projects.
Tech enthusiast
passionate about exploring the latest advancements and innovations.
Growing herbs
vegetables
or fruits in home gardens.
Avid sports data analytics

Timeline

Little League President

Moreland Little League
09.2025 - CurrentRead More

Territory Sales Manager

Lost Coast Brewery
08.2012 - CurrentRead More

Territory Sales Representative

Wine Warehouse
12.2002 - 07.2012Read More

Pioneer High School

High School Diploma
Read More
Chris NovakTerritory Sales Manager