Christopher Oettinger
Lakeville,MN
Summary
Strategic Sales Executive with 25+ years of experience leading profit-focused initiatives in Diet, Sports Nutrition, and Health and Wellness sectors. Cultivating enduring client partnerships and consistently exceeding business objectives are specialties. Visionary leader with a strong track record in brand expansion, product innovation, and market penetration. Proven ability to drive revenue growth and optimize profitability through data-driven strategies and dynamic team leadership. Expertise in navigating complexities of CPG industry, bringing an analytical approach to understanding customer behavior and market trends.
Overview
25
25
years of professional experience
Work History
Director of Sales, National Specialty
Glanbia Performance Nutrition
05.2023 - Current
- Responsible for customer engagement and cultivating senior-level relationships
- Manage a team that drive results through the mentorship, management, and guidance of Glanbia Sales teams within GNC and Vitamin Shoppe
- Develop sales strategy and execution across multiple brands and categories, consistently delivering operating profits and surpassing expectations
- Execute the expansion and development of the direct sales team, scaling operations to align with growth and acquisitions
- Synergize with cross-functional leaders in commercial, supply chain, finance, and other departments, shaping critical business decisions to enhance overall performance
Director of Sales
Glanbia Performance Nutrition
10.2018 - 04.2024
- Directed $75M+ in sales at Kroger, Albertson's, and the potential merger
- Recent oversight for Target, Meijer, Hy-Vee, and HEB, focusing on long-term strategic objectives and sustainable growth
- Established, advanced, and aligned monthly, quarterly, and annual sales goals with business targets, consistently ensuring achievement
- Orchestrated product positioning, packaging, pricing, and overall sales strategies to maximize revenue growth, market penetration, and long-term market share
- Led account-specific presentations and facilitated conference calls to ensure clear communication and strategic alignment with client needs
- Collaborated with marketing, strategy, and finance teams to drive cross-departmental sales initiatives
- Cultivated strong customer and industry relationships, laying the groundwork for sustained business expansion
Director of Sales
Kainos Acquisition Corp. d/b/a Slimfast & HNS
01.2015 - 10.2018
- Forged profitable growth within a Private Equity framework, steering $45M in Slimfast sales and $5M in HNS supplement sales
- Reimagined and reconstructed a brand from its foundation, utilizing an entrepreneurial mindset to relaunch it successfully and orchestrate its market exit, while managing broker and customer relations across key accounts
- Designed and implemented pricing models, incentive programs, strategic initiatives, and marketing campaigns that aligned with and advanced company objectives, while fine-tuning distribution performance to meet budgetary goals
- Pioneered the convenience store initiative, driving expanded market penetration
Director of Sales - Matador
Jack Link Beef Jerky
08.2014 - 12.2014
- Commanded $150M in sales while fortifying the strategic partnership with Frito-Lay, optimizing distribution channels, and fueling substantial revenue growth
- Steered and mentored three direct reports with national territories, achieving a 17% business expansion and launching three new products on a national scale, contributing $2.5M to the bottom line
Director - National Account Sales - Cytosport/Muscle Milk
Cytosport Inc.
05.2012 - 08.2014
- Amplified sales by 33%, reaching over $2M annually while simultaneously driving profitability through strategic growth initiatives
- Convened quarterly sales meetings with six distributors across 13 states, ensuring alignment on sales and marketing objectives
- Devised and executed innovative distributor pricing models, programs, and incentives, directly supporting the attainment of company goals
- Assessed and fine-tuned distributor performance, ensuring alignment with budgetary targets and optimizing outcomes
- Rolled out five new brands within the territory, generating an additional $175K in revenue and expanding market presence
National Account Business Manager
Schwann's Consumer Brands
03.2011 - 05.2012
- Directed a high-impact territory, securing new business and boosting sales across 25 key accounts
- Leveraged sales expertise to strengthen relationships, expand the customer base, and increase revenue
- Controlled trade budgets and expenditures for each account, aligning with sales objectives
- Coordinated broker partnerships to ensure seamless account management
National Account Sales Manager
Pepsi Cola North America
03.2000 - 02.2011
- Boosted revenue and distribution by engaging directly with accounts and coordinating efforts with field managers, sales teams, and suppliers
- Devised and implemented promotional tie-ins that generated profits for both the company and customers
- Built and maintained strong customer relationships in competitive markets, enhancing loyalty and retention
- Developed five sales professionals, driving $12M in annual sales and achieving 11% growth over four years
- Held various sales and management roles during a 17-year career at Pepsi, contributing to sustained growth and operational success
Education
B.A. - Communications
University of Minnesota
Duluth, MNSkills
- Sales Leadership & Training
- Territory Optimization
- Partnership Cultivation
- Negotiation Strategy
- Data Utilization
- Sales Presentations
- Revenue Acceleration
- Market Penetration
- Strategic Realignment
- Client Relationship Management
- Sales Strategy Development
- Broker Management Expertise
- Market research and financial analysis
- Territory Management & growth
- C-Store experience
- Distributor experience
- Negotiations and contract expertise
- Account relationship management
- Brand building expertise
- Business marketing promotions
- E-Commerce
- Nielson and IRI expertise
- Forecasting and inventory control
- Full P&L responsibility
Websites
Additionalknowledgeandskills
- Market research and financial analysis
- Territory Management & growth
- C-Store experience
- Distributor experience, DOT Foods, KeHE
- Negotiations and contract expertise
- Account relationship management
- Brand building expertise
- Business marketing promotions
- E-Commerce
- Nielson and IRI expertise
- Forecasting and inventory control
- Full P&L responsibility
Timeline
Director of Sales, National Specialty
Glanbia Performance Nutrition
05.2023 - Current
Director of Sales
Glanbia Performance Nutrition
10.2018 - 04.2024
Director of Sales
Kainos Acquisition Corp. d/b/a Slimfast & HNS
01.2015 - 10.2018
Director of Sales - Matador
Jack Link Beef Jerky
08.2014 - 12.2014
Director - National Account Sales - Cytosport/Muscle Milk
Cytosport Inc.
05.2012 - 08.2014
National Account Business Manager
Schwann's Consumer Brands
03.2011 - 05.2012
National Account Sales Manager
Pepsi Cola North America
03.2000 - 02.2011
B.A. - Communications
University of Minnesota
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