Summary
Overview
Work History
Education
Skills
Timeline
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Chris O'Neill

Media,PA

Summary

Professional copywriting leader with proven track record in driving impactful editorial strategies and overseeing high-quality content production. Skilled in team collaboration, adaptable to changing needs, and dedicated to achieving measurable results. Expertise in editing, content strategy, and project management ensures all deliverables meet high standards and align with organizational goals. Recognized for excellent communication skills, reliability, and fostering productive work environment.

Overview

27
27
years of professional experience

Work History

Copy Director

Gas Powered Shark Creative
01.2010 - 01.2025
  • Lead creative strategy and copy development for multi-channel campaigns, ensuring bold, effective messaging that drove engagement and brand impact
  • Collaborated with designers, strategists, and clients to craft compelling storytelling across digital, print, and broadcast advertising
  • Spearheaded brand voice development, refining tone and messaging for diverse clients to create distinct, memorable identities

Senior Copywriter

Merkle, Inc.
01.2005 - 01.2010
  • Created and developed conceptual themes for multi-channel campaigns
  • Wrote scripts for internal and external marketing videos, speeches and social media
  • Conceptualized and developed content and design for multi-million dollar proposals
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.

Copywriter

Cross Country Bank
01.1998 - 01.2004

• Created and produced new direct mail campaigns to acquire new

business

• Developed new concepts and executed collection letter campaigns

• Provided writing support for external projects from marketing

• Led brainstorm meetings with upper management to create new marketing

  • Customized brand message to reach and capture target audience interest and drive engagement.

Senior Associate Marketing Writer

PwC
01.1998 - 01.2004

• Created and developed conceptual themes for trade shows, conferences and meetings

• Edited and proofread marketing documents (e-newsletters, brochures)

• Developed creative copy for advertisements, brochures, invitations CDs

• Wrote scripts for internal and external marketing videos, speeches

• Conceptualized and developed content and design for multi-million dollar
proposals

Education

Bachelor of Science - Corporate Communications

Ithaca College
Ithaca, NY
01.1995

Skills

  • AI-driven content creation
  • Direct Response Marketing
  • Brand Voice Development & Messaging Strategy
  • Social media copywriting
  • SEO
  • Strategic thinking
  • Product descriptions
  • Creative Direction
  • High-Impact Storytelling & Persuasive Copywriting
  • Strategic communication
  • Team Leadership
  • Trend Forecasting

Timeline

Copy Director

Gas Powered Shark Creative
01.2010 - 01.2025

Senior Copywriter

Merkle, Inc.
01.2005 - 01.2010

Copywriter

Cross Country Bank
01.1998 - 01.2004

Senior Associate Marketing Writer

PwC
01.1998 - 01.2004

Bachelor of Science - Corporate Communications

Ithaca College
Chris O'Neill