Chris Owusu
Zebulon,US
Summary
Creative and data-driven Digital Marketing Specialist with over 3 years of experience in developing innovative marketing strategies, managing social media campaigns, and analyzing digital performance metrics. Adept at content creation, SEO optimization, and leveraging analytics tools to enhance brand visibility and engagement. Passionate about utilizing emerging digital trends to drive measurable results and foster brand growth.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Volunteer
Amazon
Raleigh, NC
04.2022 - Current
- Assisted in organizing community events, enhancing participant engagement and experience.
- Provided support to lead volunteers, fostering teamwork and effective communication.
- Maintained accurate records of volunteer hours and activities for reporting purposes.
- Adapted to various roles during events, ensuring smooth operations and guest satisfaction.
- Coordinated logistics for outreach programs, streamlining processes for efficiency.
- Developed promotional materials to increase awareness of volunteer opportunities within the community.
- Maintained clean, neat, and operational facilities to serve program needs.
- Supported engaging, fun, and smooth-running events by helping with organization and planning.
Digital Marketing Coordinator
Amazon
Raleigh, NC
04.2022 - Current
- Developed and executed comprehensive digital marketing campaigns across social media platforms, increasing engagement by 35%.
- Managed content calendars and created compelling blog posts, videos, and graphics aligned with brand voice.
- Utilized Google Analytics, SEMrush, and Hootsuite to monitor campaign performance and optimize strategies.
- Conducted A/B testing to improve email marketing open rates by 20%.
Social Media Specialist
Adobe
Raleigh, NC
06.2023 - 09.2025
- Managed social media channels Facebook, Instagram, Twitter, LinkedIn, growing followers by 50% within one year.
- Designed targeted advertising campaigns resulting in a 25% increase in lead generation.
- Analyzed engagement data to refine content strategies and improve audience interaction.
Education
Associates - Business Administration Marketing
Wake Technical Community College
Raleigh, NC05.2027
Skills
- Digital Campaign Management
- Social Media Marketing & Advertising
- Search Engine Optimization (SEO) & SEM
- Content Creation & Copywriting
- Data Analytics & Google Analytics
- Email Marketing & Automation (Mailchimp, HubSpot)
- Graphic Design (Adobe Photoshop, Canva)
- Strong Communication & Project Management
Certification
- Google Analytics Certified
- HubSpot Content Marketing Certification
- Amazon Blueprint Certification
- SEMrush SEO Toolkit Certification
Languages
English
Full Professional
Interests
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- I like working with my hands and fixing things
- Sharing travel tips, recommendations, and insights with fellow enthusiasts
Timeline
Social Media Specialist
Adobe
06.2023 - 09.2025
Volunteer
Amazon
04.2022 - Current
Digital Marketing Coordinator
Amazon
04.2022 - Current
Associates - Business Administration Marketing
Wake Technical Community College
Additional
Volunteer Digital Marketing Consultant for [Amazon Business Non-profit]