Award-winning entrepreneurial and client-focused Sales Director with 10+ years driving revenue growth, and exceeding established targets for diverse organizations within the BTC and BTB SAAS industries. Proven expertise in consultative sales, territory management, and pipeline expansion, leading to increased ROI. Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Hi, I’m
Chris Petersen
Lehi,UT
Summary
Overview
16
years of professional experience
Work History
TeamFloral
Sales and Marketing Director
11.2022 - Current
Job overview
- TeamFloral works with floral professionals to help grow search traffic through search engine optimization(SEO) ideals
- Analyzed sales and marketing data for improved strategies
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Cultivated and maintained strategic alliances with key partners and vendors
- Managed sales promotions and marketing strategies on major social media sites
- Oversee and mentor team of 4 account managers, resulting in exceptional customer retention and 30%increase in cross-selling to existing customers
- Successfully recruit and train new sales team, fostering highly motivated and goal-oriented workforce that achieved 40% growth in sales revenue within first quarter
- Spearhead development of state-of-art CRM system from inception to execution, integrating full automation, advanced lead, and performance tracking capabilities
- Analyze key KPI's and customer feedback to continually make sales and retention process better
- Exceed sales quota with $1.8 million in sales during first quarter and second quarter being up 40%from previous year
- Design and implement brand-new program and sales process, resulting in top-selling production company history with 80% close rate
- Introduce contracts for first time in company's 17-year history, leading to a 18% increase in customer retention
- Implement advanced dialer system that optimized sales representatives' efficiency, resulting in increase in outbound calls and corresponding 24% rise in revenue generation
- Pioneer and launch fully automated sales webinar, transforming customer engagement and expanding company's market reach by 15%, resulting in significant boost in lead conversions.
Alpha
Inside Sales Director
01.2022 - 10.2022
Job overview
- Alpha is investment firm selling high quality and investment courses turning businesses into franchising opportunities
- Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention
- Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling
- Designed survey method to evaluate inside sales team
- Scheduled and led department staff meetings, workshops and functions to encourage and inspire staff
- Monitored and amplified sales pipeline to maintain flow of potential leads and prospects
- Surpassed sales goals by 40% annually with implementation of diverse sales tools and strategies
- Led strategic development and implementation of brand new inside sales call center from conception to execution
- Implemented robust CRM software to efficiently manage customer interactions and sales data, streamlining workflows and enhancing customer satisfaction
- Innovated and executed new sales process tailored for high-ticket items, resulting in 15%increase in conversion rates and 20% boost in average deal size
- Leveraged data-driven insights in partnership with marketing teams and strong partnerships to optimize lead quality, and increase conversion rate by 20%
- Proactively analyzed sales representative pipeline data and call recordings to identify areas for improvement
- Fine-tuned sales process based on data-driven insights, resulting in 25% reduction in sales cycle length and overall increase in revenue.
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives
Young Living
Senior Manager of Global Sales and Business
10.2018 - 11.2021
Job overview
- Young Living is World Leader in Essential Oils dedicated to change lives through diverse product offerings
- Monitored daily operations and implemented changes to maintain highest quality of care for each client
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning
- Assisted with hiring process and training of new employees
- Communicated with customers and vendors positively with particular attention to problem resolution
- Provided feedback on effectiveness of strategies, selling programs and initiatives and identified areas requiring improvement
- Designed modern employee recognition program which boosted productivity and improved morale
- Analyzed and interpreted critical Key Performance Indicators (KPIs) to formulate data-driven marketing and branding strategies
- Directed and empowered high-performing team at Lehi headquarters, fostering collaborative and goal-driven environment
- Fostered growth through strategic goals and team collaboration resulting in 15% increase in team productivity and overall efficiency
- Managed 15% growth in customer acquisition and enhanced brand recognition through data-driven marketing and branding aligned with KPIs
Womply
Sales Manager
09.2016 - 09.2018
Job overview
- Womply is a local commerce platform empowering businesses to build better relationships with their customers
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets
- Resolved customer issues quickly to close deals and boost client satisfaction
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Redesigned sales closers team made of 6 high-performing professionals key for obtaining goals and successful achievement of KPIs
- Drove revenue optimization across entire sales funnel by refining sales process based on data-driven insights
- Recruited, hired, and trained a high-performing team of 6 sales closers at BTB SAAS tech company, resulting in 70% increase in sales revenue within first quarter.
Chris Petersen, Nation Wide
Outside sales door to door manager
05.2007 - 07.2017
Job overview
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Evaluated performance against goals and implemented appropriate development plans.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Prepared sales presentations for clients showing success and credibility of products.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
Education
Dixie State University St. George, UT
Bachelor of Science from Digital Film
05.2010
University Overview
Skills
- Business Structure –
- BTB BTC Sales
- SAAS
- Direct Sales
- Creative Marketing
- Business Development
- CRM: Salesforce, HubSpot, Pipedrive Business Analytics
- Cross-Channel Marketing Sales Strategy Development
- Forecasting Sales Statistics Analysis
- Consultative Selling Techniques
- Closing Techniques
- Profitability Assessments
- Cross selling/Up-selling
- Client Base Retention
- Strategic Selling
- KPI Analysis
- Pipeline Development
- New Business Opportunities
- Global Sales and Marketing
- Customer Needs Assessments
- Pipeline Growth
- Strategic Planning
- SEO Strategies
- ROI Improvements
- Overseeing Daily Activities
- Contract Performance Monitoring
- Competitor Research
- Corporate Forecasting
Accomplishments
Accomplishments
- Achieved 40% growth in sales revenue through effectively recruiting and training a new sales team
- Expertly oversaw and mentored a team of adept account managers, yielding extraordinary customer retention rates, along with a notable 30% upswing in cross-sales to existing clients.
- Achieved automated sales generation process by introducing E-webinar for 24/7 lead generation
- Managed the top sales award winning sales team at Womply and TeamFloral
- Created a company-wide, comprehensive training program for all sales team members.
- Named "Manager of the Year" in 2019
- Achieved brand new sales KPI tracking system by implementing Hubspot with accuracy and efficiency.
- Documented and resolved retention issue which led to 15% increase in customer retention.
Availability
See my work availability
Not Available
Available
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Quote
Every problem is a gift—without problems we would not grow.
Timeline
Sales and Marketing Director
TeamFloral
11.2022 - Current
Inside Sales Director
Alpha
01.2022 - 10.2022
Senior Manager of Global Sales and Business
Young Living
10.2018 - 11.2021
Sales Manager
Womply
09.2016 - 09.2018
Outside sales door to door manager
Chris Petersen
05.2007 - 07.2017
Dixie State University
Bachelor of Science from Digital Film
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